Babymigo

Babymigo connects expecting and nursing mothers to maternity and child care service providers in real time

In Nigeria, Over 300,000 babies die annually due to preventable causes.More than 60,000  mothers also lose their lives due to complications arising from childbirth. A Global report estimates by World Health Organization shows that over two-thirds of Newborns & mothers could have been saved through access to basic health care, support programmes and skilled medical personnels.

We're solving these problems in 2 unique ways

1)We provide an easy to use platforms where mothers to ask questions and get answers in 30 minutes via sms, mobile app or web portal

2) We connect expecting mothers and parents with babies between 0-6 years with vetted, certified experts and maternity services e.g (lactation consultants, sleep therapists, paediatricians, childhood development e.t.c ) for 1:1 sessions that take place in their homes or virtually.

We leverage on our proprietary network of 7200+ women’s and family health providers to deliver a 15-month maternal health program for working families

Our goal is to provide comprehensive support for mothers from pregnancy through baby’s first year and parents feel supported and cared for at vulnerable times

Market Opportunity

• Nigeria birthrate is about 10.4 million annually. 
• An estimated 200,000 maternity & Childcare services providers directly target this market.

Highlights

• Delivered services to 80,000 users 
• We recently Completed 2018 Google Launchpad Accelerator 
• We're Recipient of Queen Elizabeth II prize
• Winner of the Facebook Africa Innovation Prize
• Winner of PharmAccess Innovation Awards

We provide women the kind of affordable but definitive support most lacking right now, in fields like fertility, pregnancy, postpartum care, and children’s health. Babymigo is proud to call itself the first digital clinic for women in Africa with a mission to bring better access to women’s healthcare. 

Unlike other services, we don't leverage on mobile app and web portal alone. We also use omni channel like SMS, USSD, facebook free basics & bot to help improve access to our service irrespective of our user's location or social status. 

1) User Base: Increase our monthly active users to 500,000 mothers monthly.

2) Revenues: Increase our revenue to $30,000 monthly

3) Lead Generation: Match mothers to 1,000 maternity and child care service providers monthly

4) Expansion: Expand to Kenya

5) Contents: Provide our contents (text and videos) in 3 major Nigeria local languages to increase adoption

Our vision is to help empower 50 million parents to raise a healthy family by 2020 .Although, our headquarter is presently in Lagos, Nigeria which is presently our largest market.We already have interest from Kenya, South Africa and Ghana. We believe 400 million mothers in Africa deserve access to inclusive support system to help make informed decisions during pregnancy and parenthood. This is a fundamental human right.

We also hope to create a additional source of income for 500,000  maternity and Childcare service Providers like Nannies, Gynaecologists, Paediatricians etc

We reach/hope to reach more customer via 

- Social media: We've acquired customers online via Facebook, Youtube channels, Instagram, Google, YouTube, High-traffic women focused groups and blogs etc.,

-  Offline: Hospitals, Maternity Clinics, Diagnostic centres and Outreaches

- Traditional media: Newspapers, Radio and Women focused TV programmes

- Others : Sms, word of mouth,Newsletters and referrals

We've maintained via high rich contents, sub groups and Newsletters which brings our users back

Adeloye Olanrewaju, CEO

- Graduated from Ladoke Akintola University of Technology with a degree in Medical physiology with experiences working at 3 maternity Clinics. 

- Winner of the prestigious Queen Elizabeth II Young Leaders Award at Buckingham Palace 

- Built a Successful merchandising Company as an undergraduate that generated up to $300,000/ year in GMV with clients like Exon Mobil, First bank, Stanbic IBTC etc

Cletus Ajibade, CTO

Graduated top of his class from Ladoke Akintola University of Technology in computer Science and Engineering with a first Class degree. 10 years+ working experience building enterprise software for Telecoms, banks, FMCGs, edtech, logistic firms etc 

We're for-profit company with social impact at the core of everything we do.

 We take a 20% commission on every successful leads to connect mothers with maternity and child care providers on our platform while 80% goes to Service providers like Nannies, Paediatricians, Clinics e.t.c thereby providing extra income while we operate a suitainable business

We're solving a huge problem that needs urgent attention. We project to reach 1,000,000 mothers across Africa by December 2019. At this stage, we need mentors and support networks with experience in scaling  technology and infrastructure seamlessly especially in the area of using Artificial Intelligence to personalise contents and matching of mothers service providers based on their persona and stage of pregnancy and parenting

We presently leverage on technology to:

- Provide mothers with access to informed health information:

Mothers receive staged based health care information, immunisation and antenatal care visit reminders via sms in their local langauge

- Get answers to their questions in real time

When mothers ask questions, we use deep technology to match questions to experts and experienced mothers that has gone through the same situation. Users can earn points, report, upvote and downvote

- Find and book maternity services like paediatrician, nanny etc

Mothers and parents can search for various maternity services ,book and  submit feedback/reviews based on their experience with our service providers