Patientory

Patientory equips enterprises with healthcare data intelligence through democratizing individual health data ownership. 

Chrissa McFarlane (CEO and Founder of Patientory) 

Chronic diseases account for over 60% of deaths globally. 

Patientory is focusing on launching in the United States first before expanding globally. There are currently 153 million chronically ill Americans, and of this, 60% are adults and 40% have two or more chronic conditions. Patients and providers still face challenges managing health data on a daily basis, as healthcare is generalized, not personalized, and data aggregation is limited. Both providers and patients lack the comprehensive data to make the most efficient decisions, as 66% of US citizens have concerns when health data is managed electronically and 75% of hospitals experience inefficiencies in cost and management due to complexity of care. Electronic medical records are not integrated seamlessly across providers and lifestyle data/SDOH is not a component of care plan creation, leading to rising healthcare costs and poor health outcomes. 

Providers cannot see the bigger picture due to the lack of interoperability and access across current management systems; they cannot create efficient care plans for patients without access to all patient data. This lack of access, interoperability, and personalization has resulted in an increase in chronic illnesses, data breaches, and fines, and a decrease in patient satisfaction and quality of care.

We utilize a B2B2C SaaS subscription model.  

For enterprise, we target companies engaged in clinical trials (for patient recruitment, monitoring), as well as organizations involved in insurance, employers, and healthcare providers. For our enterprise customers, our secure interoperability improves care coordination and the ability to mine large healthcare data sets. Through machine learning (specifically, predictive analytics) and the PTOYMatrix blockchain-enabled interoperability network, our solutions break down silos to improve workflows and care coordination for the entirety of the healthcare ecosystem. 

Our synergistic consumer app solution tackles enterprise issues as well. The patient/consumer is able to see their electronic medical records, lifestyle data from wearable devices, and social determinants of health data on one platform. Patients are able to track and improve their health via predictive analytics, gamification/incentives, and a health score. Increasing patient satisfaction improves outcomes and reduces costs for enterprise. 

We engage our potential customers in surveys, questionnaires, and case studies to ensure that our solutions target their specific pain points. 

Public Good: We are a B2B2C SaaS Subscription-based company. Consumers utilize our mobile app to manage their health data, and enterprises and providers utilize our enterprise-facing SaaS subscription software to manage patient data across institutions and barriers. 

Impact: For Patientory, we determine overall success as the level of positive impact on the health of communities and increased health equity.  Patientory will be successful when we show that data collected from communities indicates that Patientory's synergistic solutions have made healthcare more accessible towards population health improvement.

Our technology allows for the integration of electronic medical records and social determinants of health data on one platform for both patients and providers. Our solutions target all populations, while aiming to make healthcare more equitable for vulnerable populations through the integration of the social determinants of health into care. Patients will be able to manage their health records and improve their daily health at a lower cost. The personal health score is our key metric. Each patient will be evaluated based on their current health condition and their lifestyle to generate their health score which is improved over time as the patient follows the recommended care plan. Patientory recruits for clinical trials; our solutions can be used for clinical trial management. 

Logistics of Impact: Maximizing data quality, deeper analysis, enhancing patient engagement to improve longitudinal care/reduce costs, reduction in hospital readmissions/penalties associated with chronic condition management, AI system constantly improving patient record management, care delivery, population analysis.

Scaling through marketing and partnerships: Patientory intends to use B2B2C subscription-based services for both consumers and enterprises; Distribution channels: direct salesforce, channel partners, SEO, website, email marketing, social media, conference, trade shows, clinical trials recruitment. 

Patientory is currently sending newsletters and updates to B2B, B2C, and Enterprise customers. Additionally, Patientory has developed a blog on our website and is building a corporate structure involving multiple stakeholders in the future of blockchain health technology through the Patientory Association. Our founder, Chrissa McFarlane, has been featured on multiple podcasts and Atlanta publications. Moreover, Patientory regularly updates its Twitter account with news about the company and key facts about public health and COVID-19. To gain further traction before product release, Patientory has regularly hosted the BlockHealth Summit and also participates in various global trade-shows. By building these robust relationships early on, harnessing social media, and ensuring that diverse stakeholders are contributing to the future of blockchain and patient data security, Patientory is preparing a comprehensive go-to-market strategy for its launch focused on provider systems. 

The company also has an extensive partnership relationship with currently over 17 industry partners with direct sales channels to potential customers.  

# app downloads/month, # app downloads/day, # strategic partnerships, amount of hospital data access, # community hospital partnerships that include data access, # healthcare organizations in the PTOYMatrix, # publications/thought leadership/public scholarship for available use to improve health outcomes, # clinical trial recruitments

Our largest barrier to entry is the recognition and adoption of blockchain technology within healthcare. Blockchain is relatively new and the healthcare industry is traditionally slow to adopt new solutions; therefore, we must both educate and pitch our consumers and partners. 

Patientory is launching in Q2 2021; therefore, another barrier to entry is reaching sales profitability. 

Patientory, Inc https://patientory.com/

Patientory Association https://patientoryassociation....

Patientory is tackling siloed data management and incomplete information through predictive analytics and a blockchain-enabled health information network. Our solutions are built on the global blockchain-enabled PTOYMatrix and work synergistically upon this infrastructure. This harmony is what drives our solutions' value propositions to break silos, enhance interoperability, and in turn, improve health outcomes across global populations. 
However, healthcare is a sector that is traditionally slow to adopt new technologies. Predictive analytics, blockchain, and digital health are all new innovative technologies to the healthcare sector. So far, we have built a robust network of partnerships across healthcare providers, clinical trials/pharma, and insurance/employer organizations. We have harnessed corporate partnerships to build our pitch and use case. Partnerships have been key to our marketing, launch, and growth plans, as we must build trust and educate our consumer as we pitch our solution that relies on these new technologies. The Trinity Challenge tackles the exact problem we are aiming to solve and offers partnership opportunities as well as funding. We see the partnership opportunities within the Trinity Challenge as the next step in our growth plan. 
Furthermore, Patientory launches Q2/2021. Funding will be integral to a successful sales strategy.

Palantir- Partnership to offer our decentralized blockchain solution for healthcare data storage transmission and access

Aviva/Optum- Data Insights and Insurance risk mitigation for members

Bill and Melinda Gates Foundation- providing research and prevention plans for international expansion

GSK- ability to utilize platforms for clinical trial recruitment

Google, Facebook, McKinsey- providing research and employee wellness pilots