Chefaa

GPS-enabled platform to empower and enable patients to order, schedule and refill recurring prescriptions irrespective of location or income status, to improve adherence, compliance & eventually outcome

Dr. Rasha Rady: Co-founder & COO of Chefaa

Chronic patients who are at highest risk amid COVID-19 crisis faced:

Unsustained access to their recurring prescriptions,

Unforeseen market shortage of certain medications,

Increasing out of pocket cost, 

Confusion and poor patient education.

In Egypt, chronic illnesses [ Non-communicable diseases] are responsible for 82% of all deaths as per WHO, with MENA region scoring the highest incidence of non-communicable diseases (NCDs) globally. 

Before COVID, published studies have estimated the out of pocket cost per chronic patient monthly to be 500-1000 EGP, while after COVID-19, this number is estimated to have at least tripled.

Chefaa offers solution for chronic patients to have safe, sustained access to recurring prescriptions as well as all pharmacy needs, bypass unforeseen shortages, manage out of pocket cost , access to Arabic speaking pharmaceutical blog as well as dosage reminders to improve adherence & compliance.

Chefaa empowers, educates patients as well as enables them especially those on long-term treatments to have sustained access to their prescriptions, manage all their pharmacy needs, manage out of pocket cost.

 Also, by putting chronic patients in the center, we design all ours services around them aiming to improve adherence and compliance to treatment. Both patients and caregivers can have access to all chefaa services

We communicate with caregivers as well as patients directly. Chefaa customer success team reach out for feedback and opinions, our analysis team discover areas of development and Chefaa team of gurus design, build and implement based on customer needs.

Customer success team is continuously reaching out to users to confirm their satisfaction and that impact intended was created. 

Chronic diseases [ Non-communicable diseases] are responsible for majority of deaths in the world, example: NCDs are responsible for 82% of total deaths in Egypt as per WHO

Chefaa helps chronic patients to have instant access to a bigger network of pharmacies to avoid going door to door looking for medications, also, can schedule their monthly prescriptions to bypass unforeseen shortages, both of which improve accessibility, avoid treatment course interruptions and avoid unnecessary exposure to infection especially with pandemic crisis.

Chefaa prime provide subscribers benefits, with no cap or limited beneficiaries access, to help relieve economic burden of family of the chronic patient as well as help cut out of pocket cost

All cloud services are for free, crossing borders to reach out to chronic patients and empower them ; dosage reminder, blog and pharmacist consultation

Patients can download Chefaa app for free 

Compliance and adherence are affected directly by availability, accessibility and affordability [https://bmchealthservres.biome... ]

By tackling these issues, Chefaa directly helps to improve adherence. 

By connecting patients to pharmacies without having to re-order or look for medicine door to door, Chefaa improves accessibility to medicine and by scheduling the monthly prescription, patients can bypass the unforeseen medication shortages

In Egypt, out of pocket cost form more than 60% of healthcare expenditure

[https://link.springer.com/refe...] and since it's estimated that only 8% of population actually benefit from insurance. Chefaa prime helps patients cut out of pocket cost on all pharmacy needs, inclusive to all family members

In 2015, published study has estimated out of pocket cost per patient per month +500 EGP [ https://journals.ekb.eg/articl... ] which is estimated to have doubled before COVID and tripled after COVID-19

Our cloud services : Dosage reminders , Free pharmaceutical consultations (24/7) and Arabic speaking blog, educate and empower chronic patients.

Proceeding to B2B model will give Chefaa access to hundreds of thousands of patients accelerating and scaling impact. 

Building solutions on all our platforms serving patients and their caregiver

Adding Doctor services and E-prescriptions in 2021 will emphasize Chefaa taking part of the digital transformation of healthcare in MENA region

Also, expansion beyond Egypt will help to offer more than cloud services to patients out of Egypt to actively tackle 3 pillars of adherence and compliance

In 3 years, our initial plan is to expand to our next stop after KSA which is Lagos, Nigeria

- Number of orders fulfilled successfully [ since inception : +1 million orders]

- Number of active users on our platform monthly [ using any of our services]: +2 M /month

- Number of users to each cloud service separately; dosage reminder, blog, pharmacist consultations

- Customer retention

- Organic reach vs paid reach

-Number of pharmacies offering their online service through Chefaa [ +800 pharmacies now]

Technically:

As we expand we will need to increase hiring and find the right talents. We plan to keep our technical kitchen in Egypt as we proceed with our hiring strategy 

Operations:

We need to fully automate the operations which will require more education and  orientation to pharma industry providers as this industry is not tech-savvy nor digitized in Egypt

Funding:

Reaching out to more patients, proceeding to B2B to scale orders and revenues. 

We are currently raising for our series A to be used in marketing, hiring, automating operations and expansion to KSA

Chefaa For IT

We are always in constant search for the right talents for chefaa, that is not limited to depending on the pre set skills of selected employees. We make sure our team have access to continuous education and training to ensure they develop personally and professionally as chefaa grows. 

We would like to have access to online courses , mentors and educational material that can help our team members in the following areas: media buying, sales [ in different countries], content writing, firebase

As we expand, having the right connections always helps. We would like intros to medical insurance companies in KSA and Saudi officials in health authorities

GSK- Reckitt

we would like to partner with them and work on patient educational programs and explore potential commercial collaboration

Partnering for patient education will allow chefaa to accelerate reach to patients as well as impact. 

As for other collaboration opportunities: 

-Advertising for their OTC products,

-Educating the public about their products