Who does your solution serve, and in what ways will the solution impact their lives?
The target population for this service is largely the unbanked, which includes about 73.2million adults in Nigeria, many of whom are farmers and daily wage earners. As reported by nairametrics, on online data platform, about one in five adults report having a formal bank account. Also, this service targets EMS workers, many of whom are not in the social safety net like pensions, life insurance and others, and are therefore still very much susceptible to the effect of economic shock.
In trying to understand the needs of this category of Nigerians, it is very clear that they are financially excluded, making it difficult to access any form of financial support. Already, in a 2011 poll of Nigeria's unbanked populace, 61% expressed a desire to have an account, but there was no bank close enough to make their simple wishes a reality. Therefore, the idea is to leverage on this statistics to engage them using an already existing traditional savings concept-'ajo' social media platforms traditional rulers and village heads.
The solution will address their need to save, especially those who are financially excluded, give a safety net for the informal sector workforce- the primary drivers of economic activity.