KIMYA KIMYA

Healthy and Enjoyable Moments

In tanzania, Women are especially burdened by HIV, where 780,000 women aged 15 and over are living with HIV thus the high HIV prevalence for women at 5.8%, compared to 3.6% for men. According to the TDHS, 2016, the prevalence of teenage pregnancy has increased from 23% in 2015 to 27% in 2017, With the average first sexual experiences for Young People in East, Central and Southern Africa now at 13.6 years, crude birth rates for girls aged 15–19 show that there 135 births per 1,000 girls(13.5%) in Mainland Tanzania and 132 per 1,000 girls(13.2%) in Zanzibar, way above the global average of 44 per 1,000 girls(4.4%) this contribute significantly to the high maternal mortality rate in the country by 40% of all maternal deaths in the country.

An estimated 8,000 girls drop out of school every year due to pregnancy, and pregnant teenagers are more likely to be forced into early marriage since they are burned from school.

Most of these victims have admitted to their inadequate access to Sexual Reproductive Health Education, Contraceptives(Oral and Condoms) and HIV/AIDS Prevention and Treatment Services that are always surrounded by Social Stereotype, Stigma, Judgement as being the major promoter of their situations.

Kimya Kimya makes Sexual and Reproductive health, Contraceptives(Oral and Condoms) as well as HIV/AIDS Prevention and Treatment Services available, safe, affordable and accessible privately to youth regardless of their age, parity, marital status, race, and religion. Youths are able to order or get prescription for birth control, HIV prevention and treatment medication via the Mobile App or SMS-Platform which are delivered to their place of choosing.

The user has the benefit of choosing the receiving point that he or she feels safe and comfortable about, however, the app also recommends the nearest receiving points close to the user to make it easier and convenient.

The platform also provides a Menstrual cycle monitoring tool and  Sexual Reproductive Health Information tailored to different users personas and helps the user to practice good use of drugs and protection by sending reminders/notifications to follow the indicated dosage and healthy tips.

To top it all the services are in both Swahili and English thus making the service provision more localized, effective and efficient.

The platform capitalizes on pre-existing Stakeholder Platforms such as existing health centers and pharmacies to increase the reach and reduce logistical costs, therefore, serving better the last mile consumers.

Kimya-Kimya(s) main aim is to Reduce Pregnancy-Related School Dropouts,  High HIV/AIDS Prevalence among youth and most of all the ever increasing Teenage Maternal Deaths.

By Making Sexual Reproductive Health and HIV/AIDs Services more Private and Convenient Kimya-Kimya aims to increase the Desire(Demand) for SHR & HA Services thus increase Consumption.

Kimya Kimya, a Data-Driven Product aims to use Data to  streamline and Drive Change in the Sexual Reproductive Health, Contraceptive(Oral and Condom) and HIV/AIDS Prevention and Treatment Services

Kimya-Kimya advocates for a drastic change in the Sexual Reproductive Health and HIV/AIDs Service Delivery Model from a Supply-Centric Model where services availability depends on the supplier into a Consumer-Centric Model giving the Consumer Full Control, Privacy and Guided Freedom of Choice on the Services, Time, Location, and Style of its Delivery.

Kimya-Kimya is the only Sub-Saharan Sexual Reproductive Health and HIV/AIDs Service Delivery Initiative that utilizes Mobile-Based Technology that is coupled with a distributed network of Fuel Efficient Service-Delivery Motorbikes to Streamline the Service(or Product) Delivery Process.

More than 60% of the Kimya-Kimya Sexual Reproductive Health and HIV/AIDs Service Delivery Operation is built on Mobile Technology and the other 40% on Web Technology.

Consumers Request for Products via Android and iOS Mobile Applications or via an SMS-Based Platform. The Requests are then processed by a Web-Service Backend and then pushed to the Appropriate Deliverers via their Android and iOS Mobile Applications. All these Mobile Applications work seamlessly to ensure Proper Anonymous Delivery to the Consumer.

A Web-Based Monitoring Dashboard and Control System is used by Management to oversee the entire Operation.

Currently targeting only the Kinondoni District in Dar es Salaam Region, Kimya-Kimya aims to expand to the other four Districts of the Region (i.e Ilala, Ubungo, Temeke and Kigamboni in their order of mentioning) thus reaching more Urban as well as Sub-Urban Consumers.

Dar es Salaam is the most Populated Region of the Country, therefore, offering a huge enough Consumer Sample size. The huge Population comes along with enough Logistical Challenges to give Kimya-Kimya to test its Motorcycle Service(or Product) Delivery Network. It is also where most of the Players are situated which opens up more Partnership opportunities.

According to Research, the four Regions in Tanzania that are most in need of and Demand the Kimya-Kimya Services mentioned in the order of the most affected to the least affected include: Katavi, Tabora, Morogoro, and Dodoma.

It is, therefore, our Vision after a whole year of Operation in the most Populated and Logistical Challenging Region of Dar es Salaam to Annually Strategically apply the Model to the vulnerable Regions mentioned above.

In the process, Kimya-Kimya will continue to Partner/franchise with more Players in Sub-Saharan-Africa giving them a chance to apply Kimya-Kimya Model in their Operations eg. Rootsafrica.net.

Kimya-Kimya uses a Mobile-Based Motorcycle Powered Service Distribution System. Each Motorcycle covers a manageable 3-5 Kilometers radius, therefore, ensuring Private and Convenient Delivery.

Using the Kimya-Kimya Mobile Application or SMS-Platform, consumers make Guided Request of the needed Service/Product  with a detailed-clear prescription which is delivered to their chosen comfortable location.

When Fast Unbranded Motorcycle Service Delivery is coupled with Anonymous Product Packaging and affordable Prices, maximum Privacy and Convenience can be assured translating into increased Consumer Loyalty.

The Menstrual cycle monitoring tool and  Sexual-Reproductive-Health Information tailored to different users personas  is a an investment for future customers

While in its Development Phase Kimya-Kimya is being experienced by some selected Early Testers. Kimya-Kimya targets a Consumer-Profile that includes Individuals ranging from the ages of 14-50 Years of age. This includes Teenagers, Youths, Adults, Married Couples, Sex-Workers and High Profile Individuals.

Empowering over 2000+ Teenagers in the field of ICT and Entrepreneurship has helped our organization shape the problem and design a solution is not only appreciated by these 2000+ Young adults of the future(20 of which are selected Early Testers) but also with the other above mentioned Consumer segments(10 of which are Volunteer Early Test).

Over the next 12 months, Kimya-Kimya, while operating in Dar es Salaam, prepares serve a Serviceable Addressable Market(SAM) of 2,528,150 consumers beginning with a Launch Addressable Market(LAM) of 126,407 consumers and growing to Service Obtainable Market(SOM) of 1,264,075 consumers as the service expands across Kindondoni, Ilala, Temeke, Ubungo and Kigamboni districts consecutively.

Over the next 3 Years, as Kimya-Kimya expands to the rest of the Country, the initiative has a Total Addressable Market of 18,860,000 consumers representing the of Internet-Enabled Mobile Phone Users in the Country.

Organization Skill Composition includes:

• Project Manager: ICT Professional, with over 5 Years of Committed Experience in Implementing Social and Humanitarian Technology-Based Initiatives for Youths in Tanzania.

• Product Developer: An ICT Expert and Human-Centered Software Designer with over 4 Years Experience in the field.

• Strategic Business Development. A Strategist with over 7 years of experience in social startups development, children’s rights and international relations across Africa and Europe.

• Digital Designer: Creative, with over 5 Years of Experience in Digital Product Design and Marketing.

• Finance: A Finance Professional with over 2 Years of Experience in Donor Funded and Developmental Projects Accounting.

Kimya-Kimya operates on a Multi-sided Platform Revenue Generating Model with one side being the End-Users or Consumers and the other being Sexual Reproductive Health and HIV/AIDS Service Providers, Players and Stakeholders.

Consumers want a more Private and Convenient way to access Sexual Reproductive Health and HIV/AIDS Services and/or Products and therefore willing to Pay a Premium for that. Kimya-Kimya will charge its Consumers a minimum of TZS 1000(USD 0.50) equivalent to Price of the Most Affordable Sexual Reproductive Health and HIV/AIDS Service(i.e. the Male Condom).

Stakeholders on the other side are Data-Hungry. Properly accomplishing the Worldwide Mission of Well Planned, Sexually Healthy and Free from HIV/AIDS Families and Societies requires Enough Data to facilitate proper Effort and Resource Allocation and Strategic Operations. Kimya-Kimya is harvesting this Data and is willing to Supply it at a Premium to these Stakeholders thus, ensuring their mission is accomplished.

We believe that SOLVE can help us realize Kimya-Kimya’s Vision as follows :

• Secure Enough Funds and investments  to help Accomplish the Required Activities and Sustainably breakeven.

• Research Guidance mostly focused on Customers and Competitive Analysis.

• Gaining the Necessary and Applicable Marketing Know-How

• Meeting with Other Solvers and SOLVE’s network will help us share ideas/experiences and learn thus provide exposure to various Technological and Business development.

• Solve’s outstanding credibility, connections, and network will create opportunities and channels for funding, investment, partnerships and collaboration thus advance Kimya-Kimya.

• Build a financial sustainability Model with support from SOLVE’s mentorship and customised training programs.

• Limited Smartphone Access among Teenagers presents a Design Challenge. Kimya-Kimya uses a Multi-Platform Scheme with the Mobile App, USSD and SMS working together to provide the Services. Running all these Services presents technological and Financial Challenges and requires Enough Funds and Partnerships.

• Limited Teenager Purchase Time leaves Kimya-Kimya with only 3 After-School Hours to serve its Bullseye Consumers thus adding the Challenge of Urgency. During these crucial 3 Hours, a lot of resources must devote which requires Enough Funding.

• Kimya-Kimya being the First Digital-Pharmacy in East-Africa comes with a lot of misinterpretations/misconceptions, This requires intensive lobbying for Partnership/Endorsements.