Plastics For Change
A mobile platform that helps brands ethically source recycled plastic, ensuring fair wages for urban waste pickers
Hear the Pitch
The Problem
In most lower-income countries, the informal sector is responsible for 80 to 90 percent of recycling activities. At the base of this supply chain are waste pickers, who collect and sell discarded plastics. These waste pickers have limited access to fair market prices, making it hard to earn a living. Furthermore, supply chain inefficiency makes it difficult for brands to consistently source high-quality recycled plastic.
The Solution
Plastics For Change (PFC) has developed a mobile platform that enables brands to ethically source discarded plastic—while ensuring fair wages for the urban waste pickers who find and sell it. The platform creates transparency and accountability across the recycled plastics supply chain, which benefits waste pickers and brands alike.
Similar to fair trade agriculture, PFC allows waste pickers to gain access to fair and consistent income opportunities, and provides brands with higher quality recycled plastic. PFC also advises brands on replacing the use of virgin plastic with ethically sourced recycled plastic, thereby improving the social and environmental impact of their products.
Market Opportunity
- The global plastics market is valued at $500 billion, led largely by major end-use industries such as packaging in emerging markets.
- In India, brand owners and manufacturers must comply with the new extended producer responsibility (EPR) legislation requiring them to re-collect packaging waste generated due to their production.
- Currently, 32 percent of all plastic packaging escapes collection systems.
Organization Highlights
- Signing a launch partnership agreement with a billion-dollar cosmetics company
- Raising a round of seed funding with three impact investors
- Media: The Economic Times, Forbes, Bloomberg, Fast Company, and more
- Awards: SEED Award Finalist, Unilever Young Entrepreneurs Award 2018 (Andrew Almack)
Existing Partnerships
Plastics For Change currently partners with large fast-moving consumer goods companies to implement their platform, as well as franchise partners in India who implement their system and process, including:
- Hasiru Dala, Bangalore’s leading NGO for waste pickers, to implement program locally and build transparency in pricing of recyclable plastics and ethical sources of collection
- Small-Scale Sustainable Infrastructure Development Fund, to enable access to loans and bridge the gap between financial institutions and small-scale infrastructure investments
Organization Goals
Plastics For Change seeks to:
- Expand to 30 cities throughout India and Southeast Asia that lack waste management infrastructure
- Provide fair market access to 50,000 users through the PFC platform
- Engage 12 global brands in the next five years to ensure a consistent market for ethically-sourced recycled plastic from PFC supply chains
Partnership Goals
To reach the goals mentioned above, Plastics For Change seeks partnerships to:
- Add features and benefits to the PFC platform to better serve the informal recycling economy, working with universities and tech companies
- Scope out and onboard new franchisee partners
- Educate brands and manufacturers on best processes for sourcing recycled plastic
- Provide financial support to accelerate PFC’s growth to additional communities in India and eventually throughout Asia
Plastics For Change has developed an ethical sourcing platform to create sustainable livelihoods for the urban poor, while transitioning the industry towards a circular economy. Our deal process and mobile platform provides wastepickers with access to fair and consistent income opportunities.
Similar to fair trade agriculture, our platform creates transparency and accountability from the base of the supply chain to the store shelf. This results in more efficient shared-value chains and higher quality recycled plastic. We provide expertise to help catalyze brands and manufacturers to replace the use of virgin plastic with ethically sourced recycled plastic, thereby immediately improving the social and environmental impact of their products.
- Other (Please Explain Below)
- Inclusive Supply Chains
2+ billion people live on less than $2 USD a day, leaving an enormous opportunity to reduce poverty through recycling.
Our model revitalizes the recycling infrastructure to create jobs for some of the most marginalized members of society in developing countries. Additionally, our platform can collect customized impact measurement metrics to evaluate progress towards the SDGs, from Co2 savings to livelihood creation.
Stakeholders represent each tier of the informal supply chain, ie. scrap shop, and wholesaler. The data collected from the supply chain transactions is used for impact reporting and monitoring price fluctuations for our clients.
PFC de-risks the supply chain by hedging the price of raw materials in advance with brands and manufacturers, thereby creating transparency and ensuring consistent supply of plastic materials.
2) Hire and train 4 additional local deal coordinators to help integrate the informal sector workers into a formal / legal framework by designing inclusive market systems
3) Provide 60% of platform stakeholders with access to social security, financial Inclusion.
By leveraging the purchasing power of brands and manufacturers, we intend to scale our solution to communities around the world that lack recycling infrastructure.
In the next 5 years, PFC aims to:
1) Expand to 30 cities that lack waste management infrastructure throughout India and South East Asia
2) Provide fair market access to 50000 users through our platform
3) Build partnerships with 12 global brands, creating markets for the recycled plastics.
- South Asia
Our platform helps wholesalers source plastic from wastepickers and also provides access to high value markets with brands. By facilitating both the supply and demand for recycled plastic our platform enables the development of plastic recycling infrastructure.
1) We have on-boarded 215 informal waste workers
2) Total volume of plastic mobilized for pilots is 20 tonnes
3) Total CO2 offset through these pilots will be approximately 50 tonnes
4) On an average the prices paid to the informal waste workers is 10-15% higher than market price of the raw material. Note: Consistent and reliable payments are crucial in helping sustain their livelihoods.
- For-Profit
- 12
Through a bold vision and relentless dedication he was able to develop partnerships and bring together the supply chain. Plastics For Change was launched with a crowdfunding campaign that allowed us to hire our first staff in India.
PFC's technology platform is administered through local deal coordinators. The deal coordinators are responsible for engaging the members of the informal recycling economy, educating and on-boarding them onto our platform. The deal coordinators also audit the supply chain and ensure the stakeholders are adhering to our code of conduct. The deal process and mobile platform helps wastepickers access markets by reducing the following three problems in the supply chain:
1. Reducing the volatility in price by facilitating long-term relationships with buyers who guarantee a fair minimum rate in advance.
2. Providing access to working capital finance to ensure prompt payment can occur at the point of exchange throughout the supply chain.
3. Preventing the exploitation of informal waste workers through peer to peer rating system and audit system.
We're looking to continuously improve our sourcing platform by building additional features to serve the informal recycling economy. Our product roadmap features include - digital payments, supply chain finance mechanisms and an impact reporting tool.
Utilizing MIT's valued network we can share case studies for how technology can be applied to reduce plastic pollution and poverty.
If price of oil drops, decreased demand for recycled plastic & could disrupt the economic feasibility of the recycling industry.
Our risk mitigation strategy is to hedge the price in advance by working with brands to stabilize the raw material costs for brands while also de-risking the supply chain for platform stakeholders.
Unethical stakeholders:
Socially irresponsible practices will be excluded from the platform and will lose out on business opportunities that could generate a backlash from the unethical stakeholders.
To mitigate this risk we need to be aware of the organized crime syndicates that control various aspects of the waste management system.
- Other (Please Explain Below)
Stats
Plastics For Change has onboarded over 350 informal waste workers in India—helping them receive fair wages and safer working conditions—and mobilized 40 tons of plastic in its pilots.
On average, the quality assurance process increases the value of the plastic by 20 to 30 percent.
Solver Team
Organization Type:
For-profit
Headquarters:
Bangalore, India
Stage:
Growth
Working in:
India
Employees:
7
Website:
https://www.plasticsforchange.org/
COO