Adopt A Mask Inc, by Live&United LLC

Wendy Green, a single mother of 2 children, both attending elementary school, is a consultant in the NYC area, focused on strategic partnerships for product and business development. Because of her network that spans the globe and across every industry, she was asked to help source PPE for very large buyers in early Feb. It did not take long to realize there was a desperate need to find reliable manufacturers and distributors and an even greater need to get it in that hands of the end user. 

Kyle Kane, CEO of 180 South Group, which focuses on B2C luxury branding, product marketing and distribution, as well as the Beyond Pacific, which works with international consumer brands. 

Problems

1)No budget for masks and PPE for schools. It will end up taking away from education

2)Enterprise brands now have to purchase PPE, on top of lost revenue and an uncertain future. 

3)Procurement process in the PPE world is riddled with crime, scams and price gouging

4)Mask wearing compliance- no cool factor

5)Poor quality filtration in most masks 

6)Poor ventilation, reduction of 20% oxygen on average 

7)Online learning is an enormous strain on parents who work full time. 

8)Kids need interaction with other kids

We created a vetted network of PPE suppliers and products that are well below the $ market, then ask for $0.01 back to supply masks to schools. We include extensive marketing, such as celebrity endorsements, limited edition prints and high value promo prize campaigns.  This allows enterprise brands to be able to pull marketing budget, while emotionally connecting kids to our masks. 

With 56M children and 4M+ teachers/admin in public schools in the US, it's necessary to provide adequate masks and sanitizers, to enable reopening schools safely. The overwhelming need of 1.2 BILLION masks PER MONTH is forcing many states to reduce or eliminate on site schooling for kids across the country. As a mother of a  6 yr old son with 7 food allergies, which makes him high risk, like many other school aged children. The thought of inadequate supply do to budget or politics is terrifying, but at the same time, school plays a critical role in developing social and emotional skills, improves mental health exercise and addresses racial inequities all that you cannot easily replicate online.  

Other problems include the following:

• Compliance on mask wearing policies. Peer pressure is prevalent, looking down on you for wearing one, at every age, including adults! Need to flip the script!! 
• The strain on working parents without full time childcare. 
• Price gouging for masks and other(PPE) 
• Lack of reliable, trustworthy suppliers of PPE.
• Lack of available inventory due to hoarding 
• Enterprise corps and PPE; this unexpected expense has a ripple effect which forces them to cut  media, advertising, impact projects and employee programs. 

We provide masks to schools, peace of mind to parents, social impact, PR and targeted marketing to brands, transparency to the supply chain, verified suppliers to buyers, the "Cool Factor" to our masks and an increase of compliance to mask wearing policies across the USA. 

We are affecting kids, Moms, Dads, teachers, brands and communities. We are affecting every family in this country who has a child in public school and every company their parents work for. We are affecting the future of our country, because without providing this generation with a basic education, what will the future bring? We are affecting YOU, reading this, realizing how important, how impactful this initiative is and what will happen if we don't take action NOW!! 

"Elevating issues and their projects by building awareness and driving action to solve the most difficult problems of our world"

Through our partner Branded Global, the strategy is to GO BIG. Live&United(for profit)  will be purchasing media, product placements in video games, blockbuster movies and pop cultureshottest celebrities seen wearing them, but the SOLE objective being an emotional connection. 

We will campaign morning shows, late nights, NY Times, social, livestream, celebrity endorsements, founder interviews, all to share a feel good story; one about how transparency and generosity became the catalyst that took over the industry that was created by greed.   

I was falling on my face trying trying to broker PPE, still being a good, honest person, in a horrible industry.  I received a request for a quote for 750K masks per week, for 30 elementary schools in Texas. After researching and writing the quote, trying to figure out how I can help, trying to negotiate with my manufacturer contacts, taking $0 in margin, but nothing helped. Their situation was grim, no matter what I did.   1 month was more than their entire educational budget for the year. I explained my concern to the brokers that requested the quote and I refused to submit a formal proposal. I knew it would be pointless and I wanted to do more. 

So my journey began... 

The love of my children and my genuine, burning desire to show them that anyone can achieve the impossible is in itself, enough to carry this through, but there are SO many reasons. 

Kids need face to face interactions with other kids, for growth, social, emotional and mental development. People learn from people. 

Working parents are losing their minds trying to do it all. 

Brands are scattering, trying to figure out how they are going to recover and absorb an insanely expensive unexpected expense of PPE, causing an enormous strain on their bottom line. 

Buyers are forced to purchase their needed supply in an industry plagued with opportunistic brokers, driven by pure greed and show no concern for human lives. 

Our program addresses so many issues, that so many people are struggling to find solutions for.  

We have found a way to ELEVATE each other and that is something to be passionate about. 

I repeat (and not sarcastically) The love of my children and my genuine, burning desire to show them that you can achieve the impossible. 

My network is extremely diverse, from medical waste to esports, real sports, music and everything in between. 

We are a fiscal agent of ICEA, a 501C3 who's founding board includes a Nobel Laureate- Physics 1977 and a Commander in Chief for the US Forces and Supreme Allied Commander, EU. They truly believe in this, in us, in me. It's an honor.

The CEO of Branded Global, Anthony Huneycutt is in full support of the project and willing to generously volunteer his time and effort to help make the brand strategy come to life, leveraging  his amazing contacts and lifetime career launching some of the most successful product placement projects in history. For example, he placed Obama in multiple video games, as a genius move made as part of his campaign strategy.  Another you may remember is called the Blair Witch Project, a movie that had $125K production budget, yet produced $200M+ at the box office. 

I am grateful to have people in my life that share the same passion for Adopt A Mask. Our success is not based on my knowledge, organizational skills (thank god.) Our logo says it clearly. "Collaborative Covid Relief"

If we can just tell our story, explain the mutual benefit for each party involved, we may be able to save reopen schools safely while saving a valuable liberty, an education. 

I failed every single day since February 5, trying to transact honestly and transparently as I always have, but this industry is was not kind.  I have been stomped on, circumvented, scammed...you name it. 

Regardless of my relentless fails, I cannot just sit back and not do something.  

This project came to me, with a VERY limited window of time and no funding to solve  a problem that the most powerful government in the world had already given up on.  

I did what almost any other single mother, going through a divorce, with little support and no consulting work due to the pandemic, would NEVER do in a million years;  I emptied my 401k and put every penny I had in my personal account into starting the 2 entities, with no regrets.  

My ability to overcome adversity is simply because there is no other option but to transform, persevere, overcome, overpower, everyday, every obstacle. I'm all in. 

"It will all be ok in the end. If it is not ok, it is not the end." 

My 2 kids and I were brushing our teeth a little over a month ago. My son started a conversation that I will remember vividly for the rest of my life. It has and will forever peel me off the ground from any loss. It went like this...

Clayton: "Mom, are you famous?"

Me: (chuckling) "No silly! I have friends that may be considered famous and know some, but I am just Mom."

Clayton: " Are you sure? I think you are Mom." 

Me : ( perplexed) "No, I am definitely not. We don't have a fancy house and you see me working everyday to make sure we are ok. Why would you think that?"

Clayton: " Mom, you talk to a lot of people on the phone and people call you so late. I hear you talk to them and you are going to like save the world and stuff. Mom, you have got to be famous or something." 

Me: (Tears... pouring) 

Innovation doesn't have to be complicated. I recently heard a TEDX from a Yao Huang, a woman I am now starting to work with through Live&United Adopt A Mask, she said, find a problem that needs solving and work backwards to solve it, then go solve it. 

Well there you go. 

The PPE industry is overpriced because of the middlemen getting obnoxiously rich.  The schools have no budget and enterprise brands are sacrificing their marketing, using that budget to buy PPE instead of investing in marketing to keep the wheels turning, you just cut out the middlemen.  If you lower margin, you'll attract brands and gain more market share. It's not greedy to ask for a penny or 2 if you are saving them 75 pennies. 

I choose to top it off by adding co-marketing to show our gratitude at Adopt A Mask to ABC Brand for their support, which is keeping that brand top of mind in their target demographic... so they are not sacrificing. marketing at all. 

Remove greed from your vocabulary and you have room for abundance. 

Click Here for Adopt A Mask Theory MindMap

Currently - We have just aligned with a 501C3, so we can now accept donations. The first school could potentially open in August, as early at the 13th, so we need to start raising capital. 

Within a year, my objective is to serve 60M children and teachers, providing masks for at least 1 week per month ( 5 school days) as well as antimicrobial entryway tunnels, surface and skin protectors, HVAC air purifiers and Ionizers for every public school across the country. 

In 5 years, I pray we will no longer be needing masks, but the sanitizing of all schools, using non toxic antimicrobials should continue indefinitely. This program has the potential to be self sustaining, simply by continuing our wholesale distribution of top quality products at factory direct pricing.  I would like to expand the program to include donations to all tuition free schools worldwide. 

I am not a hero, nor a superhero with superpowers like my kids seem to think. Without the help from organizations like Branded Global, ICEA and hopefully the Elevate Prize, I would have NEVER even dared to attempt such a "BIG IDEA" as some "non-believers" like to call it. I am blessed, so blessed to have reach that spans far enough to grab the attention of such powerful partners.My heroes are Kyle Kane, Karl Schlegel and Anthony Huneycutt.  It is them that I will owe for protecting my children when others felt the task was too daunting. 

How I want to elevate humanity is by carrying the message of hope, of belief in yourself to achieve the impossible, but most importantly of GRATITUDE! 

Chicken or the egg? I still haven't figured that one out yet. 

Hustle, keep moving, keep putting it out there, ask everyone for help. 

Letting go of ego is making room for humility. 

180 South Group

Branded Global

International Center for Advanced Education

Beyond Pacific

Toptec AirQueen(through partners agreement) 

FloGuard and YourNANOMask by FloGuard

Provide brands with lower priced supplies, built in marketing and a vetted bonded packaged supply chain, financing included. Collect donations by asking for 1 penny per unit, or 2 pennies if they want branded masks to go to kids for 1 month in their grade and district of choice

Consistent large volume orders closing directly through the Live&United team. 

If we target B2C large enterprise, and achieve a 10% global market share, we can reach our objectives for 2020. 

$0.01 per unit added to PO made out to Live&United and/or authorized partners through distribution network. 

$0.02 per unit and a min order quantity to brand their logo on masks in a specific grade level across a school district. We are using a multiplier of 20. 

# of students X 20 days in a month= total number of masks 

Total # of masks/$0.02=Covers the cost to sponsor that grade

Sponsor X multiplier of  X20 (X30 for Nov or Dec) = Minimum order quantity required to "Adopt A Grade" 

Note  no revocable commitment can be spread over a 12 month term. 

For gloves we are asking for $0.05 per box 

Public schools need about 1.2 billion masks per month, plus antimicrobials and sanitizing solutions.  Fund raising goals per month are an ambitious $500M per month to fill about 1/4 of their need. I could use some help over here... 

I reduced the fiscal agent fees down to 10% from 15%, through negotiations. Because the for profit is absorbing the marketing costs due to the monetary benefit it will receive from them, the additional fees are estimated to be about $30K annually for legal, $35 annually for bookkeeping and $35K for an office administrator. 

Chicken and the egg... PICK ONE PLEASE!! 

I need more man power to bring in more volume, to collect more pennies. I need TRUSTWORTHY, honest, experienced medical supply distributors. I also need investors that want to bring product in, to stock in a warehouse for on ecommerce and other on land sales. 

Epic Games- Fortnite, for the emotional connection to YourNanomask to the gamers in school.   Disney, Marvel, Stars Wars, for the same reason

Sports teams, to print limited edition players on masks. 

Channel, Balenciaga, Kylie Jenner.... all to created a fashion trend for the brand I want to GIVE AWAY!