Warung Pintar, Revolutionizing Grassroots Economy

Revolutionizing grassroots economy through digitalization

Our story begins with a commitment to revolutionize grassroots economy through digitalization.

In this era, especially in indonesia  there is a huge number of middle-lower class of economical status, lack of skills and knowledgement.

For these people, we are here to help them, "Warung Pintar" sees a way to help them by giving a chance to improve their quality of life, in which facilitate them to start a small business.

We are comes up to facilitate, train, mentoring, and monitoring, these people who wants to improving their skills, and knowledge.

We build up a newer high-tech small stalls for them, for free, and give them fully control, also fully owned income and profits of their own business, without giving any charge to us.

Warung Pintar is a project which carries technology & economy inclusion for all Indonesians.

We comes up to facilitate those people who wants to improve their quality of life.

we build a newer high-tech integrated in small stalls (warung) for these people, applied a digital financial statements, train them to be a best own quality control of products, personal analytics.

Of course, our business integrated with a high-tech implemented. 

we change a traditional way in small stalls, into a newer high technology. so it will help our "Mitra" to run their own business.

Other features:

• Internet Wifi
• Our price is lower 10-15% than agent/groceries store because our stocks are supplied directly from principal/producer 
• Free distribution fee (Free Delivery)

• We concern to build 1000 total of "Warung Pintar" to help our "mitra" productivity in local area (Jabodetabek).

Important issues:

1.      Supplier for warung outside Jabodetabek is limited

2.      Expansion and supporting team

3.      Branch office in every single area

4.      Public attention to Warung Pintar

• 83% warung's GMV still under US$ 55 per day. By the end of Q4, all warungs should be increase their GMV by community activation program and training for partner (Mitra).

Important issues: 

1.      Low partner’s engagement

2.      Partner’s skill and knowledge

3.      Community activation fund

Our Goal in 3 years is aiming to break the status quo about traditional retails to be the new retail form in addition we could help to decreasing more numbers of low profile people.

In business strategy, we adapt to the way our consumers behave, and together we create an experience. In the future, based on the recorded data, we can give a recommendation on the right market and location to sell certain products. 

More than 75% our partners (users) are low income class and type of our warungs customers are office staff, commuters, ojek online, local people, and student.

For "mitra" by registering their own personal data including the location of the "Warung Pintar", we will do screening, and interviewing, and then launch our "Warung Pintar" for them. We also reach them by conventional media publication to attract them visit our website and social media.

For customers, we created any community activation programs such as "Nobar = nonton bareng" Watching Together football, grassroots competition (chess, mobile legends, and social activites (health consultations, blood donors, etc)

Based on our data, until June 10th, there are 179 "Warung Pintar" deployed, and we had so many positive feedback from them.

We believe that by our move in this new business, could be help the people who needed.

We help them in:

• Giving them warung and features (free using)
• First stock
• Distribution system 
• Maintenence for warung
• Market analysis
• Community activation programs

We targeted 1000 Warungs (1000 mitra) at the end of 2018 in megapolitan called JABODETABEK.

Based on our research, one warung impacted to 5 persons include mitra's family, warung staff, and their family. 

Totally, Warung Pintar has direct impact to more than 850 people’s lives. 

In 3 years, we planned to have 10.0000 warungs in all around Indonesia

We have 123 members in 3 big team:

1.      Warung Pintar Sekali

Supporting team consist business team, marketing team, and finance team

2.      Distribution

Handle Warung Pintar distribution into our warung

3.      Operations

Warung expansion (area and partner acquisition), production, and maintenance team

We believe, by create that position it will be more focus for tighted our community and social impact.

Community Project Officer 

• Manage community activation program in warung
• Maintain community 
• Event management, partnership, and sponsorship

Social Impact Officer

• Research analytic 
• Develop social impact research tools and measurement

We realize O2O (Online-to-Offline) business model in giving:

O2O (Online-to-Offline) Stores

• Offline display consumers can try and see the products they are going to buy so we can convince them better.
• Making payments easier they can pay cash at our stores.
• Product experience engaging online content, creating activations like community gathering, nobar, etc.
• Easy location access since Warung Pintar is located in many strategic locations.

Experience for Brands

• Consumer to prosumer rather than simply consuming the products, they become voices of the brand from sharing what they like from product experience.
• Better brand engagement by bringing the products offline, our consumers will naturally have better brand engagement since they can interact directly with the products.
• Local KoL our consumers naturally become influencers around their own community.

Consumer Analytics

• Knowing your consumer behavior with data analytics
• Product development with consumer-centric more accurate planning based on recorded insights
• Targeted marketing with identified consumers, the promotion can be customized for potential consumers

We believe that when we applied to solve, it will help to reach our visions and goals by various way for help us. Beside that, Warung Pintar and MIT Solve have same values, vision, and mission to provide concrete solutions fo midler-lower income around the world.

Solve will be:

• provide grant to make us expand our warungs, training for our "mitra", and held community activation programs
• peer to peer network especially in making our business process more effectively

Our problems in:

• Difficulties may occur to our "mitra", where limited ability and knowledge, be a constraint in integrating technology into their business, we overcome it by giving mentoring, special training, and running bootcamps.
• Expansion issues:
  • Supplier for warung outside Jabodetabek is limited
  • Expansion and supporting team
  • Branch office in every single area
  • Public attention to Warung Pintar

Solve can help in:

• provide grant to make us expand our warungs and make community activation program