Rescue Food Waste And Turn It Into Fiber
Robert, the Founder and CEO, is a three-time entrepreneur. He sold his first company for $300,000 while he studied at the University of Southern California. He is a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce. He is a Forbes Under 30 Scholar and Global Shaker's Sustainable Fashion Innovator 2019. He is the youngest Entrepreneur Hall of Fame at the University of Southern California Marshall School of Business. He is a recipient of "25 Under 25" by Social Entrepreneur Magazine. He is also a recipient of the All America Chinese Youth Federation "Top 30 Under 30". He is also a GreenBiz "30 Under 30" honoree.
Mi Terro is a biotech that rescues food waste and re-engineers it into sustainable fiber. We transform "bad" casein protein into "good" casein protein from excess milk. Once we have the "good" casein protein, it can be made into food products again or turn it into soft, sustainable, and affordable fibers that can be used for apparel, medical, and packaging industries. We are giving food waste a new life.
We created the world's first sustainable apparel line made from excess milk. We are also creating food packaging film made from whey. We are replacing petroleum-based materials with protein-based materials made from food waste. We are redefining the circular economy in which everything begins with food waste and ends as recyclable or biodegradable.
We help farmers by open source our process so they can turn their food waste into fiber for their own product or local material supply.
Food waste creates 3.3 billion tons of greenhouse gases. 128 million tons of milk are thrown away every year globally. The world doesn't need another food delivery service, it needs a solution to solve food waste. At the same time, fashion companies are searching for high-quality, affordable, and sustainable alternatives to polyester and acrylic.
At the same time, we are ending food waste by giving it a new life. We can turn food waste into edible food products or sustainable by-products.
We created a newly developed technology called "Pro-Act"(Protein Activation), which extracts casein protein molecules from the stinky, rot, bacterial grown expired and spoiled milk.
In order to guarantee a high-quality casein protein, we need to remove the bacteria from the milk. Once we extract the casein protein from the expired and spoiled milk, we use "Sea-Re" (self-assembly purification) to purify the bad casein protein. This process is very important yet difficult because casein protein can vanish if not done right. Think about it as turning "bad" food into "good" food.
Once we have the purified casein protein, we then integrate a new technique called DFS (Dynamic flow shear spinning). This technique spins the casein protein into fibers which can be used for fashion, medical, and packaging industries. With this technique, we can ensure the uniformity and quality of our fibers.
We are working with Dairy Farmers of America to help struggling farmers by open-sourcing our process to agricultural plants to turn their food waste into fiber for their own product or local material supply. We are partnering with Operation Food Search, a St.Louis food donation nonprofit organization, to donate 20 meals to a child in need for every purchase. We also partner with Eden Reforestation Projects to plant 15 trees for every purchase.
We are helping grocery stores, farmers, and food processors to reduce operation cost on food waste by turning it into useful and sustainable products at an affordable cost.
- Elevating issues and their projects by building awareness and driving action to solve the most difficult problems of our world
We are inspiring the new generations to take real actions against climate change. We want to build sustainable harmonious eco-networks through material innovation. We’re forward-thinking in all aspects (sustainability, diversity, sexuality etc.)
The world doesn't need another food delivery service, we need a solution to solve food waste. At the same time, we can reduce food waste by turning it into eco-friendly, high-quality, and affordable byproducts.
My personal story is that I visited my uncle’s dairy farm in China in 2018 and saw buckets and buckets of excess milk on his farm which led me to investigate food waste in agriculture and then in all industries. I realized it’s a huge problem that we just don’t talk about enough.
I have been involving with social impact at an early age. I co-founded a NGO called Ripple Foundation when I was in high school. Ripple Foundation built wells to provide clean water resource to rural Chinese villagers.
Because my uncle is a dairy farmer, I have a special connection with the agricultural community. Kids nowadays want to become engineers, influencers, and athletes because the media portray these occupations as "sexy." But farmers are the ones that provide the foundation of our society. In 2018, 22.0 million full- and part-time jobs were related to the agricultural and food sectors—11.0 percent of total U.S. employment. I want to help the underrepresented communities. I believe in a world where our legacy in agriculture does not shape our future.
I am a three-time entrepreneur. I sold my first company for $300,000 while I studied at the University of Southern California. I am a Forbes Under 30 Scholar and Global Shaker's Sustainable Fashion Innovator 2019. I am the youngest Entrepreneur Hall of Fame at the University of Southern California Marshall School of Business. I am a recipient of "25 Under 25" by Social Entrepreneur Magazine. I am also a recipient of the All America Chinese Youth Federation "Top 30 Under 30". I am also a GreenBiz "30 Under 30" honoree.
I have background in marketing, business development, fundraising, and supply chain. I also have connections with agricultural, fashion, and healthcare industries.
I decided to take a gap year after my sophomore year to start my first business in China. My company created a mobile application that would allow users to send messages and videos through Bluetooth.
I contracted two freelancers to program the app for me, because I didn’t know any about programming. Unfortunately, both freelancers scammed me, and I lost $15,000.
After that, I started to recruit programmers online. I knew it was my only option to create the product because I am not going to be deceived again. I interviewed over 50 people in 4 months. Finally, I hired 5 people who eventually became the founding team members. The original plan was to develop the app in 2 months. However, the backend system was so complicated that we spent 2 more months on that. We failed to deliver it 5 times. By the time we finally launched the app, I already spent $35,000.
We used WeChat and Weibo to promote our app. We joined multiple college groups to spread the words. Because there was no similar app in China at the time, we had a great run. Our user rate grew very quickly. We gained 10,000 in 9 months.
I am a three-time entrepreneur. I started my first company when I was 20-year-old.
My company created a mobile application that would allow users to send messages and videos through Bluetooth.
I contracted two freelancers to program the app but both freelancers scammed me, and I lost $15,000.
After that, I started to recruit programmers online. I knew it was my only option to create the product because I am not going to be deceived again. I interviewed over 50 people in 4 months. Finally, I hired 5 people who eventually became the founding team members. The original plan was to develop the app in 2 months. However, the backend system was so complicated that we spent 2 more months on that. We failed to deliver it 5 times. By the time we finally launched the app, I already spent $35,000.
We used WeChat and Weibo to promote our app. Our user rate grew very quickly. We gained 10,000 in 9 months. I eventually sold the company for $300,000.
I started another software company when I was studying at USC. It gave discount rewards to users for reducing their carbon footprint. It was acquired too.
- For-profit, including B-Corp or similar models
N/A
We believe in a world where our legacy in agriculture does not shape our future.
We have the technology and potential to turn food waste into the fiber which can already be used in the fashion, medical and packaging industries.
We want to reduce the global carbon footprint of the petroleum-based material industries and at the same time create sustainable local ecosystems.
We are replacing petroleum-based materials with protein-based materials made from food waste. We are redefining the circular economy in which everything begins with food waste and ends as recyclable or biodegradable.
Our mission is to end food waste. We are redefining the circular economy in which everything begins with food waste and ends as recyclable or biodegradable. Your food waste can be repurposed into sustainable products that you can wear, carry, or use. We are giving food waste a new life.
Not only is our work saving millions of tons food waste and carbon emission but also providing employment opportunities for local economies.
Don't cry over your food waste, just wear it!
- Children & Adolescents
- Elderly
- Rural
- Urban
- Middle-Income
- Minorities & Previously Excluded Populations
- 2. Zero Hunger
- 5. Gender Equality
- 6. Clean Water and Sanitation
- 7. Affordable and Clean Energy
- 8. Decent Work and Economic Growth
- 9. Industry, Innovation, and Infrastructure
- 10. Reduced Inequalities
- 11. Sustainable Cities and Communities
- 12. Responsible Consumption and Production
- 13. Climate Action
- 17. Partnerships for the Goals
- China
- Japan
- China
- Japan
- United States
We have generated more than $100,000 online sales in the first 9 months, selling to customers from 40 countries. We are launching our products in China in 1 month and in Japan in 2 months.
We have 2100 individual customers. Because of our revolutionary technology, Nike, Danone, Toyoshima, XRC Lab, and Ping An Insurance are our clients. We have signed LOI with H&M, Ralph Lauren, and Richemont.
Through our partnerships, we will serve more than 50,000 people in one year. In 5 years, we will serve 1 million people.
We are partnering with Dairy Farmers of America, which has a network of 14500 dairy farmers in the US, to help struggling farmers.
In the next year, we will fully develop the newest version of our fiber technology and secure our upstream resources. We will begin to help retail stores, farmers, and food processors to reduce their milk waste. In addition, we will continue to donate meals and plant trees. We will also develop a functional prototype for our food packaging film made of whey.
In the next 5 years, we will build several laboratories and plants in the US and in other countries to reduce food waste and turn it into sustainable fibers and polymers. We plan to help one million farmers and plant one million trees in 5 years. We will expand our market to Asia and Europe. We will build partnerships in fashion, medical, bedding, and packaging industries.
In the next year, we need to secure upstream excess milk resource with grocery stores, farmers, and food processors. We also need to finish developing the newest version of our fiber technology and food packaging film technology.
In the next five years, we will monopolize our upstream excess milk resource and expand our technology to other food waste. We will expand our market to Asia and Europe.
We have to scale up our R&D facility in Shanghai to develop our products on a bigger scale. We will build more laboratories in China and the US. We will hire more material scientists and chemists.
We will also build factories in the US to scale up our production. We plan to license our technology to other companies in 5 years. We are currently partnering with Dairy Farmers of America. We are also in contacts with several retailers, including Kroger, Target, and Aldi, to collaborate.
The Elevate Prize fund will help us scale up our commercial pilot and build our laboratory.
We are a vendor of Danone to reduce their milk waste. We provided swag for their dairy forum 2020.
We partner with Operation Food Search to donate 20 meals to child in need for every purchase.
We partner with Eden Reforestation Projects to plant 15 trees for every purchase.
We are partnering with Dairy Farmers of America to help dairy farmers and producers.
Nike has purchase our products and fibers to conduct more testing.
Our business model is B2B2C and licensing. We can sell fiber, yarn, fabric, and final products. We will license our technology once it is patented. We plan to open source our process to agricultural plants to turn their food waste into fiber for their own product or local material supply.
We have been generating revenue since day 1. We also received investments from accelerator and angel.
We will sell our products, license our technologies, apply for grants, and raise fundings to grow our business.
We raised $100,000 from a Japanese angel investor and $50,000 from Lair East Lab.
We received $5000 grant from USC Marshall School of Business and $5675 grant from Future Founders.
We launched 2 Kickstarter campaigns, both were fully funded.
We have generated more than $100,000 online sales in the first 9 months, selling to customers from 40 countries.
We are raising $800,000 on a SAFE note.
We will use:
70% of the fund to improve our current fiber technology, develop whey packaging film technology, and build a new laboratory.
20% of the fund to run our commercial pilot
10% of the fund to cover operation expense.
$120000, 70% on technology development and 30% on salary.
We have to scale up our R&D facility in Shanghai to develop our products on a bigger scale. We will build more laboratories in China and the US. We will hire more material scientists and chemists.
We will also build factories in the US to scale up our production. We plan to license our technology to other companies in 5 years. We are currently partnering with Dairy Farmers of America. We are also in contacts with several retailers, including Kroger, Target, and Aldi, to collaborate.
The Elevate Prize fund will help us scale up our commercial pilot and build a new laboratory. We will continue to recruit talents to join our team. We also want to partner with Universities and academic researching organization to improve our knowledge on the material science industry.
- Funding and revenue model
- Talent recruitment
- Mentorship and/or coaching
- Board members or advisors
- Legal or regulatory matters
- Monitoring and evaluation
- Marketing, media, and exposure
Our partnership goals include:
1. Securing our upstream resource with food processors, farmers, and grocery stores
2. Partnering with academic institutes to develop our technology
3. Signing deals with our B2B customers
4. Partnering with NGO to support the underrepresented communities and the reforestation effort
Food waste resource: Grocery stores (Kroger, Target, WholeFoods, etc.) and Food processors (Chobani, Nestle, GM, etc.)
NGO: WWF, Greenpeace
Client: Fashion (Nike, Lululemon, Ralph Lauren, Richemont, etc.) and Packaging companies (Nestle, Chobani, etc.)