Todos Somos Nosotros

Aldo is a social entrepreneur dedicated for 8 years to promoting sustainability and social awareness in his ventures. He became aware from a young age regarding social issues. Since 2013 Aldo actively participates in Reactivo and is currently the director of Fundraising. Pedro is a social entrepreneur dedicated for 7 years to social causes. He actively participate in favor of his society and this vocation led him to organize a group of friends to positively impact his society.  Since 2013 Pedro is the Director of Reactivo and coordinates a multidisciplinary team of young people to generate social participation.

Aldo and Pedro met at the university and in 2013 together they organized to bring toys to a community in the state of Puebla, after having replicated this action for three years they finally decided to formalize these actions through the foundation of a civil association known as Reactive.

Our initiative is to create a digital platform that generates time for social participation (TimeGEN). We believe that it is essential to encourage citizens to actively participate in social causes by solving the apathy of members of society. To achieve this, we need access to these initiatives and better yet, we provide a benefit for participating in them.

Principally the apathy of the members of the society. We believe that most of the problems in our society exist because of the lack of interest and sensibilization by the members of the society in social causes. According to civicus.org data, social participation in Latin American countries is much lower than in developed countries. We believe that encouraging and facilitating the involvement of people in social issues will promote a much more sensitized and peaceful culture. In fact, we believe that this well-developed and applied initiative can help reduce many problems, however, the fact of having a society whose members have a collective conscience and see not only for their interests but for those of the entire society leads to that society to be more equitable and peaceful.

Our initiative is to create a digital platform that generates time for social participation (TimeGEN). The objective of the digital platform is to be able to link citizens, companies and educational institutions with social projects of their interest. Once users participate in these initiatives, the platform calculates the time the user spent on these activities. A database of hours of social participation is created. In turn, the objective is to include companies providing products and services with a social perspective to join the network of companies that accept hours of social participation as payment for any of the products or services they offer. We believe that in this way we have a triple impact since both companies and users obtain an economic benefit and by participating in social initiatives, both a social and an environmental benefit are obtained.

We focus on four groups

1.- Civil associations. They are groups of people dedicated to social causes that requires financial support and time (volunteers) to be able to perform better the objective of the association. For them the benefit of being registered in the platform is to be able to access for more volunteering permanent or not for the labor they are doing.

2.- The beneficiaries. They are the vulnerable population that depends on civil associations to obtain a benefit that the government cannot offer them and in this way improve their quality of life and care.

3.- The business. They are local businesses and companies with a social perspective that seek to help but do not know how to actively get involved in social issues. 

The benefit they obtain is the generation of traffic (influx) of new potential customers to their businesses and the additional sale they can obtain from this received traffic.

4.- The Users. They are the members of the society who want to participate or contribute positively to their society but do not know how to do it.

They benefit because by actively participating in social causes they gain a motivational drive to continue helping.

 Our project relates with the dimension we choose because we are looking forward to create social participation by encouraging citizens to actively participate in social causes that benefit the vulnerable population or community that depends of civil associations to obtain a benefit that the government cannot offer them to improve their quality of life and care. we are the organizations that can give this communities access to a quality education and a safe environment to live and prosper

Our project initially began when Pedro and I, Aldo, started to carrying toys to the community once a year but we realized that we didn't cause a significant impact. So we decided to not just carry toys but also to do activities that promote values and social tools also once a year. We realized that if we wanted to have a significant impact we had to go at least one a month to track and measure the development of the children. that's how our project Todos Somos Nosotros was born.

Our motivation is the situation that childhood is the future of our country and the world and its important that they have the opportunities to develop as good as they aspire to be.

I think I am well trained to carry out this project because since I was little I have been sensitized to social issues. On the one hand the fact of having two brothers with disabilities has made me actively approach civil associations and on the other hand see from a very personal perspective the difficulties and needs of different vulnerable groups. Since 2013 I actively participate in Reactive and I am very interested in continuing to carry out activities for our society.

Since I was little I have dealt with different adversities, from bullying at school for having siblings with disabilities to the difficulties lived by my parents to find a school for them. Throughout my childhood I had to deal with different challenges due to the particular situation in which I found myself, however, I managed to overcome these difficulties and also actively involved myself in solving social problems.

Regarding a major challenge that I have faced in the past, I can think of the example of when I was in charge of organizing events for more than 800 people. When carrying out these events, I had to coordinate a staff team of 80 people to attend to those attending the event. It was a very challenging process since I had to organize the event practically from scratch as well as delegate the main functions to 8 team leaders who in turn gave instructions to 8 people each. The fact that the event had been a success gave me great satisfaction both as a leader and as a person.

Nonprofit.

There are some platforms like "coupons" where both the general public can enter to see promotions as businesses can promote their products and services. Transactions made through such platforms are purely commercial, no social benefit is included.

There is no social platform to date whose objective is not merely a commercial transaction but a social benefit. As there is this interaction between the people who enter the platform with civil associations and their causes, subsequently with business, we generate a benefit for all actors in these interactions.

We see our initiative as a driver and accelerator of the different social causes. We believe that the impact achieved benefits across all areas of society. We support people who want to participate in social causes to be linked to expert associations in "field" work and in the care of social needs.

We believe that the community should be seen globally, individual efforts are good, but collective efforts are exponentially better. That is why we believe that by creating partnerships we can enhance the work of all involved and achieve a greater and more lasting impact on society at large.

According to figures from the Johns Hopkins Center for Civil Society Studies, 140 million people in 37 countries volunteer annually. This number of volunteers represents 20.8 million jobs. According to these same calculations, it is estimated that volunteers contribute $400 billion to the global economy per year.

Following this logic, these amounts represent a huge impact on associations and their social causes. We believe that we can enhance this data with a platform that encourages more people to actively participate in civil associations and social causes.

25 children are the direct beneficiaries of the program. 160 children benefit indirectly from our intervention. In total we reached 350 people in the community among teachers and parents.

Last year we have calculated 430 total people in the community. The calculation is made with the attendance lists and the activities we carry out where we ask the number of family members.

The immediate impact on the community is obtained by bringing together a large part of the community in massive events and putting into practice all that is shared in workshops and talks, and that go according to the objectives of the project.

In the medium term, the community members are expected to take ownership of the project, expand it among their acquaintances, and the participation is increasing.

Finally, the values and pillars of positive peace initially reinforced in children and families project an improvement in the expectation and quality of life of adults, awareness of non-renewable goods and how to properly manage them from social and political participation.

Currently, the barriers that exist to not achieve our objectives are the cutbacks of business or individual donors as a result of the economic recession in Mexico and in the world.

To overcome these barriers, we are going to look for different platforms for organizations that seek donations and alliances with companies that are able to donate without being affected (either in-kind or cash donations).

We have alliances with different companies that we call “Our Roosters”. These companies have been supporting us for several years and make donations in cash and in kind.

Some examples of these companies are:

Red Star: Donate transportation to different events that we organize.

Green Me (Restaurant): Conducted fundraising campaigns to benefit Reactive.

Collection (Restaurant): You have donated food and drinks at our events.

DB Imports (car importer): Supports us with a monthly cash donation.

 The association with which it has collaborated is CIPAAC, which aims to support people with a motor disability. The way in which the reagent project has been included is by raising awareness of disability issues through talks and workshops.

Our business model its a platform provided to the society so they can have social participation that benefits them and the community that need this help from civil associations to have a better life and development.

Individual donations, either directly in cash or through fundraising campaigns, are the ones that largely finance the project, with 75%. Allied companies are responsible for donating in kind or in cash, and represent 20% of the financing. Finally, the products promoted by the association represent 5%.

We have alliances with different companies that we call “Our Roosters”. These companies have been supporting us for several years and make donations in cash and in kind.

Some examples of these companies are:

Red Star: Donate transportation to different events that we organize.

Green Me (Restaurant): Conducted fundraising campaigns to benefit Reactive.

Collection (Restaurant): You have donated food and drinks at our events.

DB Imports (car importer): Supports us with a monthly cash donation.

We are seeking financing for $ 10,000.
We will use these $ 10,000 for the following:
$ 6,000 for the development of the platform
$ 4,000 for the salary of three people for three months.
These people will be responsible for collecting and capturing the information from the actors on the platform.

We are seeking financing for $ 10,000.
We will use these $ 10,000 for the following:
$ 6,000 for the development of the platform
$ 4,000 for the salary of three people for three months.
These people will be responsible for collecting and capturing the information from the actors on the platform.

We are looking forward to create social participation by encouraging citizens to actively participate in social causes that benefit the vulnerable population or community that depends of civil associations to obtain a benefit that the government cannot offer them to improve their quality of life and care. We are the organizations that can give this communities access to a quality education and a safe environment to live and prosper.

The objective of the platform is to facilitate the interaction between the different actors of the society. 

One of the objectives is to create partnerships between organizations and businesses, such that the impact created can be exponential.

Another important factor of this partnerships is to provide validation and monitoring of the work done by us as well as create exposure for our project.

We would like to create partnerships with the following organizations as well as receive their help in this different subjects:

Instagram: to have a bigger exposure of the platform.

Sam´s Club: they would provide discounts in order of the hours of participation in social activities.

Ashoka: based on their experience in social entrepreneur we would like to have their advice on how to run our platform.