Electronin

This is Parsa, a social entrepreneur, here to represent my universal solution to the world largest problems.

I grew up in a well educated and loving family, I was always a curious and creative character, striving to find answers to issues and solve problems.

I studied in NODET institute of Iran for 7 years. This middle school accepts 120 students in each city based on an exam and educates them at a higher level. As a result, I advanced very well in science and technology. I got my kinesiology degree which helped me become healthier. Most of my skills are self-taught through the internet. 

I have worked on two start-ups, one was a bike-sharing app (PushPedal), and the other one is a bikini brand (NYTbikini). Now, I want to help the larges problems of the world since we have environmental and humanitarian issues that are too large to be ignored.

Brands are the pinnacle of prestige in our civilization but they seem to be just another waste on the long-term. If our civilizations most valuable products are not taken back by the brand, they would end up in our oceans or land-fields to contribute to global waste problem.

We are committed to solving the global issues that are too big for one person to impact, we target the elite and symbolize products based on the impact that they produce, we elevate people based on a tangible change they produced while shopping. 

Electronin is a retail brand to raise funds for the global issues with selling products. We donate 50% of profits to impact the cause of our customer's choice, and find more people with rest. Since we do not want our brand to end up in a trash-can we take back all products at anytime to repurpose them into art.

Around 50% of planets wildlife forest remains, our civilization is cutting down 15 Billion trees every year. Only 4% of the mammals biomass remain wild while the rest are the weight of humans and our livestock combined.

Of all the plastic produced only 3 kinds are recyclable and the rest get recycled only 9% of the time. If the plastic doesn't end up in a land-field it will eventually get into ocean and disrupt ocean's ecosystems.

According to WATER.ORG, 785 Million people lack access to safe water and 1 Million people die each year from water, sanitation and hygiene-related diseases.

About 80% of our civilization live under $2.50 a day and according to UNICEF, 22,000 children die every day due to poverty.

To help these causes we have 5 different projects for our customers to be involved in. Each with different phases, for now at the first phase of our symbols our customers can choose to plant trees, protect wildlife, remove plastic from nature, send books to Africa, and/or provide clean water while shopping around.

Our customers will not be worried about proper disposal since we take our branded products back to product art for even a bigger impact.

We want to impact the world by producing art pieces that elevates people's status.

We raise the value of a product by branding it based on its impact, when the product no longer is needed, we take it back to make a new product from its material which once already impacted the world before, this build up of impact invalues the product even more.

Symbolism can help in saving the world, to spread our word we produced a symbol that is associated by doing good. Not just 1%, but 50% of the profits made on the point of the sell of our symbolized products help the cause of our customer's choice. This enables us to ensure a proper amount of impact while guaranteeing our survival and prosperity with the remaining half.

When we take back our product, we provide our artists building blocks to produce an art with in our events, and this could raise even more good publicity for our goods.

Today our green symbol help with reforestation of the jungles, our yellow symbol protects wildlife, the blue one removes plastic waste, the white one provides education and lastly aqua coloured one sources clean water for those in need.

Our project serve three groups of people:

Firstly our customers would be able to detach themselves from negative aspects of consumerism with our model while raising their status as a healthy citizen not just for themselves but for all of us.

Secondly our viewers can learn to live an inclusive healthy lifestyle and gain valuable resources by using our platform as their source of education and income.

Lastly this brand has the potential to effect all lives on the planet, we serve those still in need of life essentials with providing clean water, we educate those still under oppression with books, we protect wildlife from our civilization, we reforest our jungles to sustain life on earth, and we remove plastic waste to avoid suffocation of the nature.

We elevate life for all designers and marketers who feel like their life is not contributing to something bigger than themselves by helping them earn a living while working to have an impact on earth.

We are raising funds to complete our platform, so we could start educating our viewers on the most important words of their century and to start conversation around the projects we work on.

We also want people to wakeup to the facts of consumerism and realize the reasons we should go above and beyond to fix the issues of our modern world.

I was at my university when I realized that I don't want to be told what to do or how to do things. So, I started searching for other things I would do to earn my living. Having my own online shop seemed to be the most legit way of making a living after my research, so I started to learn how to make a website, pitched my idea to my cuisine and we started a brand, "electronin" selling phonecases by dropshipping them from China.

We were having difficulties selling in a time which plastic products were demonized for the right reasons, so I told my cousin lets donate 50% of our profits, so we could say claim are making a big enough change. He liked the idea and asked what should we do, I was struggling to find the best cause for selling a piece of plastic.

My a social science class thought me there is no one best thing to do but there are many problems. So, I brainstormed biggest things that could help us save our civilization. 

Now a customer votes to impact one of our causes by choosing a colour on their product. A simple Idea.

Since I watched a lot of documentaries on the people and on the wild, I became a strong critique on things that cause our issues. There is so much beauty on this earth that makes me never want to leave but I saw the world's problems and this gave me a huge anxiety.

I lived amongst the most cultured since my parent were doctor's and people loved them for it.

I see how people in our luxury society pay premium for the coolness of a product, and I always judge them by saying their product is not cool for the planet anymore since coolest products become wasted after their effective lifetime, and we only contributes to our civilization's waste problems.

I believe waste is a design flaw and we have fixed our brand's waste issues, so the only thing that remains is how much of an impact a product does and how cool actually are our customers for the planet.

What I want from making a brand is not to become the wealthiest person on earth, but to become a person who made a way for us to leave a real legacy for our future no just another product.

My mom told me I was always a curious and happy character as a kid, but I seem to become anxious easily, so I was never left alone because our family lived in an apartment together.

I am a very good learner and studied in NODET institution of Iran, this is a prestigious middle school which in my time only accepted 120 fives graders each year in each city of Iran based on an exam. They trained me in science and tech for 7 years for free, but my dad kept donating to improve my school. so I had the smartest friends and the friendliest staff in my up bringing and this made me a true rational optimist for the issues that I want to solve.

I am a confident, funny and smart person so I can influence people by making connection. This helps me to choose leaders for the reasons that I seem to be important and drive my solution to the results.

I wanted to be my own boss, so I became the best philanthropist/entrepreneur that exist on this world, people i have came across with humbled me since but it is not taking away from my vision.

I made my offer rationally, logically, emotionally persuasive enough and now need help to complete my platform for good consumerism to launch my campaign to grow naturally.

When me and my cousin co-founded Electronin we did not know how to do a lot of things on the internet neither did we have the knowledge on the process of making the sell, well we got along and divided responsibilities on our works and searched our way through every large and small details of our work, 6 months into our project my cousin got inspired to start his own business and unfortunately had to leave this project.

I had to learn everything that he learned during those months just to keep the business up, this took me 3 months alone. But now I see myself as a more complete businessman which is more efficient in leading a business. 

This project has been going on for another 12 months, and now that I have a more completed vision for my idea, I talked to so many people and perceived through their feedback to fix the idea of Electronin based on our common values.

Now giving you the opportunity to invest in a future that I built in my mind which we need for a sustainable economy.

I did not want to be another waste as a result of our modern machinery lifestyles, or be another engineer making an industrial oven for hitler. When I started telling people I want to save the world, I realized they are telling me to fix myself first. 

Firstly, I needed to transform my lifestyle into a healthy one, to be an example for a healthy lifestyles so i can invite people into, and I also had to gain a lot of knowledge around human body, mind and spirit to figure out what cultures I want to promote.

I had to have discipline to turn negativity into something positive took a tremendous toll on my emotions. But this showed me nothing is impossible in life, and it amazingly empowered me to be a more humble human being by not getting emotional over hardships, which in my mind is the best tool I have for connecting with people in an individual level and try to come up with new solutions or for a wise decision as the leader of the pack.

Putting impact first, and donating the maximum amount that a sustainable business can for good.

we use products to make a real change in our lives. In future, our customers can brag about being conscience about an old issue with they helped by buying a product.

We have 19 paying customers and we hope to grow it to 1000 by the end of the year, In five years we are planning to have vertically grown with designers and marketers.

To be able to raise 100,000 for each of our projects naturally. And have people earning an income from the idea while all agreeing on donating %50 for impact before getting paid.

Lack of funding for marketing this idea.

Applying for awards which enable us not to go under debt.

We work with print on demand partners and donate to onetreeplanted.org, water.org, ontarionature.org, empower.eco, and booksforafrica.org.

We donate %50 to impact a cause, while taking back the products, commissioning, marketing and growing with the rest.

We increase the value of our product not based on competition but its impact profile. 

I wish to raise 150K to complete my educational package, designer platform, product catalogs and giveaways.

We run on shopify for $45 a month and use other technological marketing platforms with $100 a month.

Since I have been thinking about the issues of our world and found a way to make good out of something bad, I see the potential of this idea for becoming a healthy lifestyle which produces good for the world and customer.

We need charities to recognized us as their partner, since we donate half of what we make. We choose water.org, onetreeplanted.org, empowerd.eco, ontarionature.org, booksforafrica.org to donate because of their impactful work.