CareMother- KAWACH
During pandemic essential services of pregnancy and childcare are affected. Recent LANCET publication also mentioned possible significant increase in mortalities due to lack of pregnancy care services. 1500+ expecting mothers and 20+ hospitals we spoke during the lockdown gave us insights on issues. Technology solutions that address issues of access to services and information are most coveted at this time. “Mother-KAWACH” is a call to action software plugin for pregnant women, parents, online communities, hospitals and other healthcare providers, to address the above mentioned problems through a mobile app, web platform and a helpline number. KAWACH (meaning SHIELD) and is an acronym for “Know-how & risk assessment, What not to miss, Awareness on self-care, Childcare and finding a safe Hospital for delivery’. Mother-Kawach being a software plugin can scale globally quickly through partners and online presence.
In our experience of working closely with pregnant women over the last few months during the country wide lockdown, we have obtained valuable insights on the impact on expecting mothers and the extent of their vulnerability. Interactions with over a 1500 pregnant women in the last 3 months through both offline and online communication channels we understood that mothers with access to smart phones were worried about common pregnancy related morbidities and how to manage them from home; sought advice on investigations to be conducted and / or interpretation of test results. With mothers living in tribal areas and urban slums, almost half the queries were on myths and misconceptions related to Covid-19. About a third were confused and unaware of which hospital facility they could visit for delivery. More than half were not following the required nutrition and care for their pregnancy.
The problem we are trying to solve is the limited availability of essential health services and medical advice for pregnancy and child care in the time of Covid, the anxiety experienced by pregnant women and parents for the safety of the mother and baby, and absence of authentic information channel on the disease and on keeping safe.
“Mother-KAWACH” is a call to action software plugin and is meant for pregnant women, parents, online communities, hospitals and other healthcare providers. 'KAWACH' means shield in Hindi and is an acronym for:
A) Know-how - info on COVID-19, specifically for pregnant women, including “Don’t Panic- Protect” video series by a leading Gynaecologist
B) Assessment - AI-based risk assessment tool for COVID
B) What not to miss during pregnancy including essential tests that should be done, mandatory immunizations and doctor consultations, customised for every user based on their expected date of delivery
C) Awareness of self-care practices, dos and donts, and self-care kit based on the expected date of delivery
D) Childcare: Information on how to keep the newborn baby/ child safe from Coronavirus, necessary vaccinations and guidelines based on the child’s age
E) Hospital with a safe mark near me: Map of the safe-marked birthing facilities near users using GPS location.
KAWACH tool will easily integrate with health services, including a web plugin for service providers using AI-NLP (Dialogue flow); USSD service for feature phones; and an API library to integrate with mobile app. The tool will engage with mothers directly to inform, advise and support.
Our solution serves the following customer groups:
a) Expecting mothers and parents
b) Hospitals and online communities of parents
c) National and international NGOs and government
Mother KAWACH has been designed based on the needs of these groups, and in consultation with our partners. The tool is aimed at ensuring continuity of care for pregnant women and babies, with access to authentic information, support and advice. The software plugin will allow access to information on Covid, with video content such a series by an experienced Ob/Gyn on pregnancy care and myth busters during Covid. AI based risk assessment tool will allow mothers to screen for Covid symptoms and take action early. The guide on 'what not to miss' will inform users on essential tests and vaccinations that pregnant women and newborn must take as per their stage/age. Content in the form of videos and articles on self care along with home care devices that can be used for self-monitoring will be available for pregnant women. Moreover, a list of hospitals near the user that are safe for delivery will be available to support mothers and avoid difficulties in hospital access when in labour.
Mother KAWACH fits in effectively as a solution that focuses on preventative and mitigation measures that strengthen access to affordable primary healthcare systems during the pandemic, and impacts all stakeholders of a health system. Target group of pregnant women and new born are most vulnerable during the epidemic given the disruption in MCH services because of reallocation of resources towards Covid related surveillance, control and treatment. Mother KAWACH can be an effective tool to inform, educate, guide and advice mothers and parents on preventive aspects and avoid emergency situations, while allowing optimal use of health providers and health care institutions.
- Growth: An organization with an established product, service, or business model rolled out in one or, ideally, several communities, which is poised for further growth
- A new application of an existing technology
Mother Kawach is a unique solution which solves the current problem of expecting mothers beyond just information. It’s Call-to-Action nature provides direct outcome to the questions expectant mothers have, e.g. what not to miss in particular weeks during a pandemic is shared once they enter the expected date of delivery. Such a comprehensive solution in simplest form which can be offered from any website, USSD(feature phone) and app is not available currently. There are several mobile and tech applications already in use by governments in India and by individuals on MCH and specific to Covid. However integrating these apps with existing technology solutions is always a challenge. A software plugin in the other hand solves this issue by allowing users to access information through a website or their phone.
Self Monitoring Kit we offer covers the deep aspects of ANC and fetal monitoring which are accepted by doctors as their standard practice. It also auto-interprets the results using AI which is appreciated by family and doctors both.
Value Proposition:
1. Do it yourself software and kit for expecting mother and partner avoiding hospital visits and infection fear
2. Safe Hospital near the user to know place for delivery
3. Increased outcome of virtual consultation with health parameters data and revenue
4. Support during panic situation and emergency
Mother-Kawach offers simple and conversational interface for expecting mothers and family using AI/ML (Natural Language Processing) with Google's Dialogflow. This also makes Mother-Kawach accessible from various platforms. Example of what not to miss during a particular week of pregnancy during pandemic is informed to mothers in simplest form: https://fetosense-alpha.firebaseapp.com/#/tools. At backend it uses firebase from google.
Under self care component of Mother Kawach, we offer an android app for expecting mothers and parents along with wireless self monitoring fetal doppler. We have built our own algorithms and interface for a test called Non-Stress test for fetal monitoring. It is an improvement on our existing product "fetosense" which is built for clinics and home visits. In self-monitoring auto interpretation is provided along with link to physicians.
Mother Kawach onboards clinics/hospitals on CareMother platform. It hosts these clinics with safety mark based on their standard practices. This will help users to find the nearest facility for delivery which is safe during pandemic. Further this will enable clinics/hospitals earn revenue by supporting self monitoring expecting mothers and parents.
Our solution primarily works on technology base of Android, Flutter, Firebase and Dialogflow. All of them are open source and hence widely available.
Fetosense: wireless doppler for fetal monitoring is already functional and 2019's MIT Solve winner as well. We have deployed 60+ clinics in last 8 months.https://caremother.in/offering/fetosensehttps://www.youtube.com/watch?v=BPis8PALD_o&feature=emb_logo
CareMother home-care platform us functional since last 5 years and served more than 35,000+ expecting mothers. More information is available https://caremother.in/. During current pandemic hospitals, NGOs and Governments are using our platform to identify high risk pregnancies, pregnant women due for vaccination and providing them services accordingly.
The dialogflow tool primary demo of what not to miss tool is available here: https://fetosense-alpha.firebaseapp.com/#/tools
- Artificial Intelligence / Machine Learning
- Biotechnology / Bioengineering
- Internet of Things
- Software and Mobile Applications
- Women & Girls
- Pregnant Women
- Infants
- Rural
- Peri-Urban
- Urban
- Poor
- Low-Income
- Middle-Income
- 3. Good Health and Well-Being
- India
- Bangladesh
- India
- Nigeria
- Zambia
Currently serving: 35,000 pregnant women, 25+ partner NGOs, 35+ large hospitals, 250+ health care workers across India
In one year: 150,000 expectant mothers, 500,000+ lactating mothers and children, 100 large hospitals
In 5 years: 1 million expectant mothers, 5000 health facilities
With successful pilot and launch in India we plan to expand our services to other target African and Asian countries in the next 5 years. Thereby expanding our reach from 10,000 mothers to 1 million expectant mothers in India and outside. The infographic below depicts our plan.
Market barriers: Access to government and private health facilities during the pandemic.
Operations related barriers: Reaching our target customers; Logistical delays; localisation of context; translation into varied Indian languages; context for content
Finance related barriers: Capital to scale
Regulatory barriers: Local country level regulations for software and hardware. Adherence to protocols, in context of Covid 19, and continuous changes as the pandemic progresses
Market barriers: Reach out to non-government organisations and government to on-board existing technology platforms / apps for Covid -19 / MCH
Operations: Use of online media; webinars among mothers groups and practitioner groups, to highlight utility. Forge local partnerships in Africa and Asia and initiate with digital tool only
Finance: Seek bridge funding and grants
Regulatory: Initiate with non-commercial pilot, obtain approvals and begin registration. Partnership with renowned academic bodies to support on medical protocols and approvals
- For-profit, including B-Corp or similar models
NA
Full Time staff - 4
On contract - 2
Our team consists of professionals from backgrounds such as engineering, technology, medical sciences, management and public health. The team brings rich experience and commitment to the cause of ensuring a safe and healthy pregnancy experience for every mother. Some key team members include:
Shantanu Pathak - Co-founder of CareMother and a PhD student (Biomedical Engineering), IIT-Bombay. 7+ years of technology, business development and social entrepreneurship. Awards and honours include: SKOLL Foundations -Emerging Young Leader Award, 2019; Google SMB Hero (Winner in Technology for Impact Category), 2017; The President of India’s Innovation Award, 2015, and a few more.
Aditya Kulkarni - Co-founder of CareMother. Trained in Computer Science from NUS, Singapore and IIT-Madras. 7+ years' experience in social entrepreneurship and sustainable healthcare technologies. Awards and honours include: Queens Young Leader Award by UK Royal Family, London, 2017; Young Global Changer Award by G20 Countries, Berlin, 2017;
Dr. Ameya Bondre, MBBS (KEM Hospital, Mumbai) & MPH (Johns Hopkins University, USA) - Head of Clinical Research at CareMother. 9+ years of public health research experience, and 12+ peer-reviewed publications. Awards and honours include: Winner, MIT Solve Global Challenges Award, New York City, 2019; Winner, Ideas for Action, World Bank, Washington DC, 2019, Winner, Vodafone Americas Foundation Award, New York City, 2019.
Ms Tarana Mendiratta, Masters in Public Health, TISS (Mumbai) is consultant with 15 years of grassroot level experience in MCH and was a management consultant at PwC and Deloitte. Expert at operations, partnerships, project design and M&E.
Existing partnerships (National)
- State governments of Maharashtra, Nagaland, Chhattisgarh etc. for implementation of CareMother pregnancy care solution in public health facilities
- Institutions: Indian Institute of Technology (Mumbai), DY Patil Medical College, Pravara Institute of Medical Sciences, Indian Council of Medical Research (ICMR) - for mentorship and R&D
- NGO partners: Apnalaya, Institute of Global Development, WISH Foundation, Tata Trust, Karuna Trust - for implementation of CareMother via frontline workers and feasibility studies/ impact research
- Corporates and CSR: Larsen & Toubro Group companies, Glenmark, Hindustan Unilever Limited, HCL, etc. - for funding and research
- FOGSI - Federation of Obstetric and Gynaecological Societies of India - for partnerships with hospitals and public health stakeholders
(International)
- Foundations and funding agencies: Botnar Foundation, Grand Challenges Canada - for funding and mentorship
- Solve - for funding, mentorship and growth
Healthcare providers
Mother-Kawach will be offered in freemium model for healthcare providers. Mother-Kawach will be offered as software to their customers for engagement at no cost. For listing the hospital as safe clinic facility there will be a charge of USD100 per facility. This will help clinics to engage with more customers and earn more.
Expecting mothers and parents:
The software will be free for expecting mothers and they will subscribe for additional paid services like home care, self monitoring solutions, coaching/counselling etc. based on per month or direct purchase of the devices.
Our primary focus is on adoption of software and freemium model for healthcare providers and free software for expecting mothers through App/website/USSD
Existing customer:
Our key customer include expecting mothers, parents; hospitals, national and international NGOs engaged in health service delivery. Our primary solution CareMother App is already in the market and it is being used by 25+ healthcare organizations, 50+ gynecologists, 20+ hospitals and 250+ health workers, and has benefitted over 40,000 pregnant women.
New customer acquisition:
- Our video series on Covid-19 for pregnant women was viewed by 1.1 million people in the last one month and KAWACH can be promoted to the same audience encouraging them to use it for the rest of the modules.
- Collaborate with Ministry of Health to on-board our plugin on the national level portals on Covid 19 and MCH (Aarogya Setu app, Kilkaari etc).
Launch USSD services with government bodies to allow access to KAWACH services to the poor.
- Organizations (B2B)
We seek grant funding to kick start our solution primarily for activities such as on-boarding partners and hospitals; digital marketing for awareness; user acquisition; training and support to partners.
With this initial boost we will be able to launch our solution with the following revenue model:
For Mothers/ Parents:
KAWACH tool will be offered free to mothers with access through Website, Mobile App, USSD andSocial Media Channels etc. and mapping of the nearmost facility for safe delivery during COVID-19. This will lead expectant mothers and parents to avail paid services like counselling programmes, self care kit and app utilization etc. Social media and partnerships will be used to maximise reach.
For health providers/ hospitals:
Licence fee will be charged from commercial/private birthing facilities for using the tool and hosting themselves on the platform. We will prioritise onboarding private facilities in red zone cities.
Scale up:
For scale up we will target parent and pregnancy-related online communities and increase the number of partners to offer various covid and pregnancy-specific solutions over this platform.
Launching and running any solution during a pandemic is challenging, especially in India where barriers related to marketing and operations are exacerbated due to the fast spreading disease. By applying to Solve we hope to receive expert guidance and advice from a variety of areas including marketing, design, operations and partnerships. Access to the Solve community will support us in forging partnerships to scale our solution in the global south and leverage expert advice as we make our business plan and strategy. Moreover, the financial support will fuel us to initiate CareMother Kawach in India.
- Business model
- Product/service distribution
- Funding and revenue model
- Board members or advisors
- Legal or regulatory matters
- Marketing, media, and exposure
Government of India - Ministry of Health specifically, to be able to integrate CareMother Kawach with existing health solutions designed to manage the pandemic. This will allow Kawach to reach all mothers across the country and include public health facilities in listed health facilities for delivery
MIT Faculty - For mentorship and advice on the solution design and business model.
The Problem:
The problem we are trying to solve is the limited availability of essential health services and medical advice for pregnancy and child care in the time of Covid, the anxiety experienced by pregnant women and parents for the safety of the mother and baby, and absence of authentic information channel on the disease and on keeping safe.
The Solution:
CareMother is an innovative pregnancy care solution is aimed at ensuring quality care for every pregnancy. Meant for last mile care delivery by frontline health workers, CareMother has benefited over 40,000 pregnant women till date, trained 250+ health workers and partnered with over 25 health care organisations in a span of 5 years. With the onset of Coronavirus in India and restricted doorstep health services, we improvised our solution as CareMother Kawach that ensures continuity of care for pregnant women and parents by providing remote access to information and medical advice, and empowering mothers to care for themselves. Being a plugin software solution it allows access from the web and integrates easily with existing health systems and apps, thereby being inclusive in coverage and reach.
The Elevate Prize will enable us to develop our solution and forge the partnerships with hospitals and health care organisations required to reach our target customers. It will also help us obtain the expertise required and the strategic support to develop relevant content and support the health system with remote care options for pregnant women and parents.
The Problem:
The problem we are trying to solve is the limited availability of essential health services and medical advice for pregnancy and child care in the time of Covid, the anxiety experienced by pregnant women and parents for the safety of the mother and baby, and absence of authentic information channel on the disease and on keeping safe.
The Solution:
“Mother-KAWACH” is a call to action software plugin for pregnant women, parents, online communities, hospitals and other healthcare providers, to address the above mentioned problems through a mobile app, web platform and a helpline number. Our tool is named KAWACH (meaning SHIELD) and is an acronym for “Know-how & risk assessment, What not to miss, Awareness on self-care, Childcare and finding a safe Hospital for delivery’. Kawach can ensure that essential care services for mothers and their newborn continues seamlessly regardless of the pandemic, while smartly managing the burden on the health system.
Our solution primarily works on technology base of Android, Flutter, Firebase and Dialogflow. All of them are open source and hence widely available. The dialogflow tool primary demo of what not to miss tool is available here: https://fetosense-alpha.firebaseapp.com/#/tools
Kawach is an extension of our primary solution named CareMother - a home-care platform that is functional since last 5 years and served more than 35,000+ expecting mothers. More information is available https://caremother.in/. During current pandemic hospitals, NGOs and Governments are using our platform to identify high risk pregnancies, pregnant women due for vaccination and providing them services accordingly.
Our self care / home care kit consists of self monitoring devices that allow the mother to track her own pregnancy and seek advice from consulting doctors remotely. Fetosense: wireless doppler for fetal monitoring is already functional and 2019's MIT Solve winner as well. We have deployed 60+ clinics in last 8 months.
https://caremother.in/offering/fetosense
https://www.youtube.com/watch?v=BPis8PALD_o&feature=emb_logo
The AI for Humanity Prize will be used to develop our Kawach solution and contextualise to the area being served. Being a plugin software and the design allow it to be used widely across any geography, hence we will use the support to scale our solution in global south, where pregnant women face similar situation of a disrupted health system and lack of antenatal care.
We will use the support to expand our team to bring in experts in required technology area, content developers and marketing experts to reach our target customer group. We aim to reach a million pregnant women and parents after the initial pilot phase.
Mother Kawach is aimed at pregnant and lactating women that have been rendered vulnerable during the pandemic, and aims to reach 1million women and parents in the couple of years.
The Problem:
The problem we are trying to solve is the limited availability of essential health services and medical advice for pregnancy and child care in the time of Covid, the anxiety experienced by pregnant women and parents for the safety of the mother and baby, and absence of authentic information channel on the disease and on keeping safe. Pregnant women and parents living in rural and tribal parts of India, and in urban slums are particularly vulnerable during this pandemic. Their dependence on the government health system for antenatal and post natal care is high, and is an unserved need in this time, when most resources are being re-directed towards Covid-19 prevention, testing and treatment. They are left without any source of health care and are progressing through their pregnancy without the mandatory antenatal care. Research has shown that only 21% of pregnant women in India receive basic antenatal care (IFA, 4 ANC check up and immunisation) and during a pandemic this is further reduced due to non-availability of health workers owing to the lockdown and health centres being inaccessible for regular services.
In our experience of working closely with pregnant women over the last few months during the country wide lockdown, we have obtained valuable insights on the impact on expecting mothers and the extent of their vulnerability. Interactions with over a 1500 pregnant women in the last 3 months through both offline and online communication channels we understood that mothers with access to smart phones were worried about common pregnancy related morbidities and how to manage them from home; sought advice on investigations to be conducted and / or interpretation of test results. With mothers living in tribal areas and urban slums, almost half the queries were on myths and misconceptions related to Covid-19. About a third were confused and unaware of which hospital facility they could visit for delivery. More than half were not following the required nutrition and care for their pregnancy.
The Solution:
“Mother-KAWACH” is a call to action software plugin and is meant for pregnant women, parents, online communities, hospitals and other healthcare providers. 'KAWACH' means shield in Hindi and is an acronym for:
A) Know-how - info on COVID-19, specifically for pregnant women, including “Don’t Panic- Protect” video series by a leading Gynaecologist
B) Assessment - AI-based risk assessment tool for COVID
B) What not to miss during pregnancy including essential tests that should be done, mandatory immunizations and doctor consultations, customised for every user based on their expected date of delivery
C) Awareness of self-care practices, dos and donts, and self-care kit based on the expected date of delivery
D) Childcare: Information on how to keep the newborn baby/ child safe from Coronavirus, necessary vaccinations and guidelines based on the child’s age
E) Hospital with a safe mark near me: Map of the safe-marked birthing facilities near users using GPS location.
KAWACH tool will easily integrate with health services, including a web plugin for service providers using AI-NLP (Dialogue flow); USSD service for feature phones; and an API library to integrate with mobile app. The tool will engage with mothers directly to inform, advise and support.
As a recipient of the Women Prize we will be able to develop our solution and forge the required partnerships to scale the solution in global south. KAWACH is simple to integrate with existing health systems or apps, but needs to be contextualised to the local requirements and regulations. The support will allow us to onboard the required experts to develop content, translate and reach out to partners in Africa and Asia where we plan to scale and reach more than 1 million women in the next couple of years.
Mother Kawach is aimed at pregnant and lactating women that have been rendered vulnerable during the pandemic, and aims to reach 1million women and parents.
The Problem:
The problem we are trying to solve is the limited availability of essential health services and medical advice for pregnancy and child care in the time of Covid, the anxiety experienced by pregnant women and parents for the safety of the mother and baby, and absence of authentic information channel on the disease and on keeping safe. Pregnant women and parents living in rural and tribal parts of India, and in urban slums are particularly vulnerable during this pandemic. Their dependence on the government health system for antenatal and post natal care is high, and is an unserved need in this time, when most resources are being re-directed towards Covid-19 prevention, testing and treatment. They are left without any source of health care and are progressing through their pregnancy without the mandatory antenatal care. Research has shown that only 21% of pregnant women in India receive basic antenatal care (IFA, 4 ANC check up and immunisation) and during a pandemic this is further reduced due to non-availability of health workers owing to the lockdown and health centres being inaccessible for regular services.
In our experience of working closely with pregnant women over the last few months during the country wide lockdown, we have obtained valuable insights on the impact on expecting mothers and the extent of their vulnerability. Interactions with over a 1500 pregnant women in the last 3 months through both offline and online communication channels we understood that mothers with access to smart phones were worried about common pregnancy related morbidities and how to manage them from home; sought advice on investigations to be conducted and / or interpretation of test results. With mothers living in tribal areas and urban slums, almost half the queries were on myths and misconceptions related to Covid-19. About a third were confused and unaware of which hospital facility they could visit for delivery. More than half were not following the required nutrition and care for their pregnancy.
The Solution:
“Mother-KAWACH” is a call to action software plugin and is meant for pregnant women, parents, online communities, hospitals and other healthcare providers. 'KAWACH' means shield in Hindi and is an acronym for:
A) Know-how - info on COVID-19, specifically for pregnant women, including “Don’t Panic- Protect” video series by a leading Gynaecologist
B) Assessment - AI-based risk assessment tool for COVID
B) What not to miss during pregnancy including essential tests that should be done, mandatory immunizations and doctor consultations, customised for every user based on their expected date of delivery
C) Awareness of self-care practices, dos and donts, and self-care kit based on the expected date of delivery
D) Childcare: Information on how to keep the newborn baby/ child safe from Coronavirus, necessary vaccinations and guidelines based on the child’s age
E) Hospital with a safe mark near me: Map of the safe-marked birthing facilities near users using GPS location.
KAWACH tool will easily integrate with health services, including a web plugin for service providers using AI-NLP (Dialogue flow); USSD service for feature phones; and an API library to integrate with mobile app. The tool will engage with mothers directly to inform, advise and support.
Our target customers and how we plan to acquire more:
Healthcare providers
Mother-Kawach will be offered in freemium model for healthcare providers. Mother-Kawach will be offered as software to their customers for engagement at no cost. For listing the hospital as safe clinic facility there will be a charge of USD100 per facility. This will help clinics to engage with more customers and earn more.
Expecting mothers and parents: The software will be free for expecting mothers and they will subscribe for additional paid services like home care, self monitoring solutions, coaching/counselling etc. based on per month or direct purchase of the devices.
Our primary focus is on adoption of software and freemium model for healthcare providers and free software for expecting mothers through App/website/USSD
Existing customer:
Our key customer include expecting mothers, parents; hospitals, national and international NGOs engaged in health service delivery. Our primary solution CareMother App is already in the market and it is being used by 25+ healthcare organizations, 50+ gynecologists, 20+ hospitals and 250+ health workers, and has benefitted over 40,000 pregnant women.
New customer acquisition:
- Our video series on Covid-19 for pregnant women was viewed by 1.1 million people in the last one month and KAWACH can be promoted to the same audience encouraging them to use it for the rest of the modules.
- Collaborate with Ministry of Health to on-board our plugin on the national level portals on Covid 19 and MCH (Aarogya Setu app, Kilkaari etc).
Launch USSD services with government bodies to allow access to KAWACH services to the poor.
What we seek from investors:
We seek grant funding to kick start our solution primarily for activities such as on-boarding partners and hospitals; digital marketing for awareness; user acquisition; training and support to partners.
With this initial boost we will be able to launch our solution with the following revenue model:
For Mothers/ Parents:
KAWACH tool will be offered free to mothers with access through Website, Mobile App, USSD andSocial Media Channels etc. and mapping of the nearmost facility for safe delivery during COVID-19. This will lead expectant mothers and parents to avail paid services like counselling programmes, self care kit and app utilization etc. Social media and partnerships will be used to maximise reach.
For health providers/ hospitals:
Licence fee will be charged from commercial/private birthing facilities for using the tool and hosting themselves on the platform. We will prioritise onboarding private facilities in red zone cities.
Scale up:
For scale up we will target parent and pregnancy-related online communities and increase the number of partners to offer various covid and pregnancy-specific solutions over this platform.
Co-founder