Towards a Safer Reopening of the economy

COVID-19 has changed how the world views hygiene and safety. People need access to safe and clean places without compromising their health. 

Salametna.com is a website that will help people make conscious decisions on where to go. It will encourage people to be active citizens and review the places based on infection control measures followed. Those measures are based on international infection control standards and are continuously updated according to governments recommendations. 

The website will feature a dashboard page that analyzes citizens’ behavior, public places compliance and viability of regulations. The dashboard will provide data that’s beneficial for individuals, research institutes and governments.

Globally, this model is scalable and will empower people all over the world to monitor the services they're receiving, act responsibly following approved standards, and provide data that's beneficial for governments and research institutes for further analysis.

The whole world in affected with COVID-19 and the aftermath. It is causing panic and uncertainty. Limited access to information, fear to compromise safety and health by ignoring hygiene standards and panic and lost feeling of control are important results of the current crisis of COVID-19. The lack of awareness of infection control standards can compromise the health and safety of millions of people who need to access public spaces to fulfill essential needs (ex: grocery stores, banks..etc). This is combined with the lack of accountability in public spaces and with the need of re-opening the economy, it can cause a huge increase in the infection rate of the virus. Salametna.com is responding to these issues by creating an awareness platform that will reduce the infection rate of the virus and help ease the strain on the healthcare systems during this crisis.

Salametna.com shows the ratings of public places based on their safety and hygiene measures. Anyone has access on the rating tool that is featured on the website and social media. The data is received, filtered and aggregated to be published on the website. The upcoming expansion of the portal is to build an AI and machine learning comprehensive dashboard accessible by subscribers where they can find detailed reports and analysis of the behavior of the people and the public places. This data can be filtered by multiple factors including, cities, age groups and socioeconomic backgrounds.

The solution revolves around:

1. Awareness and access to information: Sharing information on the safety and hygiene standards followed by public spaces.

2. Social accountability: Encouraging people to reviews and rate the places they go to share their valuable knowledge and experience with others. This incurs accountability in service providers, as they are being monitored by their customers, and turn members of the community from affected people of circumstances to active citizens

3. Data driven decision making: The data on the website will be analyzed using AI to help decision makers make viable regulations

Salametna.com is built with reactJs and wordpress API. 

Salametna.com currently is serving around 4k visitors in Egypt. Those people depend on the website for data on the safety and hygiene standards of public places in their areas. Currently, the website has a directory of 110 reviewed public places in 5 different cities in Egypt and the number increases daily. Salametna.com is based on community assessments and encouraging social accountability. That is a model that is followed in a lot of projects in Shamseya since 2011. We believe that people are experts in their own matter, but they do not always have the right tools to exercise their knowledge and expertise. Salametna.com responds to this need and provides people with these tools and platforms. The model ensures that people's voices are heard and given power to. The solution is based on their reviews and comments on the services they receive and get exposed to daily. Salametna.com visitors, by following infection control measures and staying safe, are impacting thousands of people. Everyone should play a role in infection control and Salametna.com is offering the knowledge and the accountability to fulfill safety and hygiene standards. Salametna.com aims to influence decision makers to make better, data-driven and more viable regulations.

We believe salametna.com is a practical solution in a time of a pandemic and after. The idea of hygiene and safety had changed once and for all. The project is a preventive tool, it helps set and communicate infection control measures so people can know their rights and take decisions in favor of their safety. It's a corrective tool that will help and hold public places accountable to protect their visitors. Most importantly, it's a measurement tool on the viability of regulations set by governments. This way, Salametna.com ensures health security and aims to ease the strain on healthcare systems.

Everyone is eager to contribute to solve challenges caused by COVID-19. Along with medical innovations, other entrepreneurs are creating new tools and solutions that will help people during and post the virus. Salametna.com tackles a wide aspect, besides sharing knowledge with people on infection control standards of public places, it serves as a portal for research and information that’s beneficial for any citizen. It encourages people to play an active role in solving those novel challenges and help limit the spread of the virus. By visiting a public place, a person can stay safe use an an opportunity of fixing the problem rather than being a part of it. It allows public places to take a new approach on marketing, by offering partnership, where they allow their visitors to review the place on Salametna.com but to also use the platform to show the extra infection control measure they are taking. There are no competitors that offer ratings and reviews based on set standards, however, there are multiple platforms on social media ex: facebook pages. where people engage in conversations about the safety and cleanliness of places. Salametna.com is offering that in a more systematic way adding the filtering by area and set standards to the process. Unlike seeking reviews on social media, on Salametna.com, anyone can search the type of services they want and filter by areas and choose the place they feel the safest to go to instead of checking the infection control measures of a specific place.

Salametna is a website built with ReactJS and wordpress API. The ratings of places is through a customized survey tool, Kobo toolbox. The link of the reviewing survey is available of the website as well as circulated on social media at the moment. The website is designed to be minimalist and clear for simple non tech-savvy users. The user can choose the city, area and the type of service he wants in the search engine and the data is filtered accordingly, showing him the public places, details on their location,opening hours and the safety and infection control measures followed in this place. The user can submit a review on any public space he visits and the data is aggregated and published on the website. The next milestone is going to focus on using technologies like machine learning and AI to build an interactive dashboard that analyzes citizens behavior and public spaces compliance to standards, and viability of regulations. This portal will be of extreme importance in the coming period as it will direct decision makers to more applicable and effective regulations and well as serve as a huge data analysis platform to researchers and data-driven institutions.

Salametna uses common and modern technologies in web development:

ReactJs is used to build huge websites like: Facebook, Airbnb, Netflix and our very own eghospitals.com

Wordpress API: Newyork Times,Wordpress.com.

Activities:

• Development of user friendly data collection tool

• Establishment of partnerships with service providers, government and other stakeholders

• Evaluation of public places’ compliance to infection control measures by users

Outputs:

• Developed user friendly data collection tool 

• Number of public places assessed in terms of infection control

• Number of people assessing 

• The rate of change of scores of public places (more compliance to infection control measures)

Outcomes:

• Lay people are able to report on the status of infection control in public spaces

• Lay people are informed on which of public spaces are safe to go in terms of infection control measures

• Service providers constantly improve their infection control status through the positive feedback loop

Impact: 

• Safer reopening of the economy post covid 19, increased compliance with infection control measures

• More collaboration, accountability and trust between stakeholders (users, service providers, civil society and the government)

Salametna.com is in the pilot phase, however, in just 3 months we've found a high demand to use the tool and review places. In a small amount of time, we've had an average user visits of around 4k/month. By educating those people about their rights and directing them to safer places that consider infection control measures, these people are ensuring their own safety as well as the safety of their families and those around them. 

Salametna.com follows the community assessments model like eghospitals.com, a project by Shamseya that has been active since 2016. eghospitals.com is visited regularly by around 8k visitors a month. Those people depend on it to choose the healthcare facility that will fulfill their needs. Of the success stories of eghospitals.com, when hospitals approach us to know more about their review and to ask for more data to help them enhance the quality of service. This approach normalizes social accountability relating to infection control. It empowers people by giving them the platform to monitor and assess as well as service providers know how to enhance and use it in their benefit.

Currently we have around 4k visitors to the website aiming to increase them to 10k visitors per month in one year. In 5 years, we’re aiming to serve 50k unique users per month and expand the model to Tunisia and Lebanon.

 Normalize social accountability relating to infection control post COVID-19. 

1. Empower people through social accountability by giving them the platform to hold others accountable.
2. Service providers to utilize the platform to their benefit in terms of marketing and access data to enhance their services
3. Use the data to create an AI platform that is able to help decision makers take data driven regulations
4. Expand the model outside of Egypt to Tunisia, Lebanon and more

1. Lay people access to mobile phones and technology
2. Potential resistance from public spaces to cooperate fearing accountability
3. Marketing the service for people to monitor and assess
4. Reach out to subscribers to generate a continuous cashflow to maintain the service
5. Potential disinterest from government and bureaucracy  
6. Developing the dashboard technical need expertise 
7. Constant need of update of indicators by quality experts 

1. Access to mobile phones, technology : make it always usable and friendly
2. Potential resistance from public spaces to cooperate fearing accountability: reaching out for partnership and incentives
3. Marketing the service: campaigns and funding
4. Getting enough subscriptions: encouraging data driven research and decision making
5. Potential disinterest from government and bureaucracy: With the right partnerships and the success of the platform, decision makers will directly see the successful effect of investing and using salametna.com
6. Developing the dashboard technical need expertise: Hiring talents and partnering with industry experts
7. Constant need of update of indicators by quality experts: partnership and building a network of supporters

Salametna.com is a solution offered by Shamseya for Innovative Community Healthcare Solutions.

Full-time: 5

Part-time: 1

Shamseya is a social enterprise founded in 2012 and positioned as a a healthcare problem solver. Besides Salametna, one of the very first projects Shamseya established is eghospitals.com , this is a portal that serves as a tool for the community to monitor hospital service quality. Eghospitals has rating of 700 hospitals in 16 different cities in Egypt and it is visited by 8k+ visitors per month. Those visitors depend on the website to choose a healthcare facility that they believe will serve them best. Another project that follows the community assessments model is Youth friendly services in Tunisia, also using community assessments to asses friendliness of youth services. This model increases social accountability, active citizenship and established credibility. As a response to COVID-19, shamseya has adapted this model to address the concern of safety measures and infection control standards to limit the spread of the virus.

Not Applicable

Salamenta has 4 customer segments:

• Research institutes, governmental entities and monitoring bodies

• Investors

• Managers and decision makers of service providers

• Consumers and customers of service providers

For customers, we will be providing them with 1. A website that gives them valuable information on public spaces, allowing them to make safe decisions on where to go,

2. A tool to exercise active citizenship, hold service providers accountable and share valuable information and experience to help keep their community safe.

For customers, this information is provided for free on the official salametna.com, and can be accessed anytime from any device. They have access to the assessment tool  that rates the places they go to, which feeds the analysis in the dashboard. 

For research institutes, governmental entities and monitoring bodies and investors, they will have access to a dashboard providing them with analytics of the data submitted by customers. This dashboard is accessed through monthly subscriptions, and provides them with exclusive data on citizen’s behavior, public places compliance and viability of regulations. This monthly subscription is the main revenue stream from these customer segments 

Decision and service providers will be encouraged to promote the salametna.com platform within their business and use it as a tool for positive marketing. In exchange, they will have access to the dashboard that provides them with the relevant data regarding how well they’re doing. This promotion will cut down the costs of marketing as it’s directly coming from the stakeholders and advertised directly to the customers. 

Salametna .com is a project under the umbrella of activities of Shamseya. Like all Shamseya projects, they are non-profit and aim to cover only the costs of the project. Moreover, as a social enterprise, we do not seek funds from investors or equity, meaning all the revenue generated from the project is fed back into the project. 

The main investment into Salametna will be the initial one time cost of the development of the dashboard and launching of the project in select countries. However, the running costs will be basic, going updating and maintaining the website. These costs are capable of being covered by the revenue streams. 

Shamseya has been building a reliable, strong base of donors and grant providers for its other projects since 2012. Our projects were funded and sponsored by organization like WHO, UNFPA, Friedrich Ebert Stiftung, GIZ, OXFAM and more. Several of these other projects follow the same model of social accountability and active citizenship. This expertise in raising funds and trust gained from supporters will be capitalised in this project as well to cover the costs of launching. 

 The main revenue stream of the project, which is the subscription to the dashboard, will aim to cover the running costs of the project. 

The community assessment model has been proven to be successful in healthcare, and very needed. It fills gaps and holds service providers accountable. We want to take advantage of the expertise we gained from it and use it to solve more challenges that are facing us today. Salametna.com can impact hundreds of thousands of people allover the world to avoid infection and follow safety and hygiene measures. 

Through Personalized support, mentorship and funding, Solve will help us grow this model to a more sustainable and adaptable solution. By connecting us with a network of expertise and funders, Salametna.com can develop a stable source of revenue, impact the application of infection control measures and influence decision making process to be more viable and data-driven.

In order for salametna.com to reach it's full potential, it needs to overcome the marketing barrier. Salametna.com is more effective with more visitors and reviewers. It'll be more influential with more subscribers. 

Salametna.com needs to have a revenue stream that maintains and grows the service. By parterning and getting exposed to expertise, Salametna.com can ensure it has the successful model in action to sustain and adapt.

Salametna.com will include a complex AI portal that aims to direct and drive decisions to be more effective and efficient. The development of thisportal requires technical expertise and talents to offer a state of art solution that will impact the decisions making process.

As mentioned in the barriers, Salemetna.com is fed data by the people to people. It needs traffic and partnerships. To generate traffic, an online and offline marketing plan needs to be put in action to expand the model and implement it's cause.

• Solve Members with experience in growing a sustainable revenue stream for the project
• AI companies that will help us in creating a state of art platform that could shape healthcare decision-making
• Companies who deploy the reviewing and data analytics model in their solutions like yelp.com, booking.com

In Shamseya, we believe in people. We believe that people are experts in their own matters. Based on this belief, we create solutions that empower communities, increases social accountability and drive change.

The community assessment model followed in Salametna.com as well as other projects like eghospitals.com creates a platform for people to monitor and assess the quality of the services they receive. In this critical time, it is essential that we all become active citizens and do our role in controlling the spread of the virus. Through Salametna.com, a reviewer and a visitor is not only considering his own health and safety, but the health and safety of those around him, of other visitors to the public space. The effect is endless and limitless. With the support and funding of the Elevate Prize, the community assessment model can spread to other countries and yield great results.  It can build a platform that enables data-driven decision making that in return will create a safer and healthier society.

An essential part of Salametna.com is data. Data is the most expensive asset in the world at the moment. The model collects data on the application of infection control standards in public places, this data can be utilized to influence efficient, applicable and more viable decisions that can limit the spread of diseases.It will also give data on how those regulations are followed and perceived by the people. By building the right platform, we can expect the behaviour of the people and public places to certain rules and regulations saving time and ensuring efficienty.