Use AI: Bring Clients to Entrepreneurs

Business owners have fundamental non-discretionary B2B needs That are critical to maintaining their business operations. Providers of these services are more readily able to survive economic downturn.

Many women entrepreneurs across the globe provide these services but are hard to find. 

We are changing that and bringing women owned businesses to the forefront of the B2B consciousness.

In part what we do is matching, referrals and pairings of B2B relationships, often across borders.

We do this by using data submitted by our community (700 members and 12,000 supporters). Our track record of pairing B2B relationships has given us extensive knowledge of what business owners need. We will transform this service using automation and AI/Machine Learning to accelerate the matching process and bring tens of thousands of business relationships  to women across countries and in remote areas thereby increasing revenue significantly for women entrepreneurs across the globe. 

1. Our analysis identified that there is a lack of exposure to women owned businesses in the business and consumer consciousness. Our mission is to build on support we currently provide by creating automation that provides women with the ability to access our client and investor networks and the global marketplace remotely to provide greater economic access and independence to women in all areas of the globe

2. In addition, beyond just starting a business there are bigger issues impacting women. Women do not have access to a network that can help them accelerate their business on an ongoing basis throughout the critical moments of their business journey. 

3. We chose now because despite existing public and private initiatives, the problem we're seeing has not subsided at a rate commensurate with the effort or expenditure that exists through private and public programs today. 

4. We hope to change that by giving women access to clients, tools and services, remotely or in-person, that will give them the equitable footing they need to overcome existing barriers.  

When women business owners sign up to the femmebought community and at various times throughout their membership they complete forms and surveys that includes questions about their business, including industry, size, stage of business, revenue, years in business, knowledge and experience gaps, goals, educational and resource desires. 

These forms are used to pair them up with peers, create networking hubs, make introductions to prospective clients, investors and industry experts, and provide B2B pairings and matchings.  

Some of the matching is done organically once the entrepreneurs are in the peer group and small group sessions. Others are done manually. 

Many of the matching activities have strong similarities that can be automated. For example, it is fairly common for a technology company to lack in-house marketing and social media expertise. By pairing them together either in a peer group or one on one we have seen B2B revenue generated for one or both of them. In addition their networks increase as they often refer each other out to their own networks.  

Through automation we would expand our reach and even be able to help women all over the world gain access to clients beyond their borders. 

Our target population is women entrepreneurs globally, with a focus on North America. Our automation program will expand the opportunities of women who are not able to network in person due to geography, community restrictions, health, family care, or other personal reasons. 

The matching automation program coupled with our current offering of bringing community, investors, education and brand exposure for women entrepreneurs, will give women greater economic independence through entrepreneurship. 

Client 1: Anne runs Digital Marketing in Toronto. She's 35. Her clients are local but her services can be delivered globally if she can find the right network. femmebought paired Anne up with Suzy (US).   

Client 2: Suzy runs Comfortable Shoes a technology application that helps doctors fits insoles for shoes for women who have recently had surgery. She's a 30. She hired Anne to help her get her marketing materials to a place where she can attract doctor's offices to become her clients and recommend her insoles to clients. Coincidentally, Anne's sister recently had surgery and Anne bought her sister "Comfortable Shoes."  

The pandemic highlighted the impact of a financial crisis on small and new businesses. The fastest growing and hardest hit new businesses have been those founded by women and minorities. The biggest reason that new businesses fail is lack of clients and cash reserves. 

Even businesses in economically resilient industries fail due to lack of network. That's why it's so important to have mechanisms to pair clients with businesses. 

Our automation will match women entrepreneurs with clients outside their networks. This will not only bring them more revenue, enable them maintain financial security, withstand economic shock and retain their employees.