Africa As A Platform (AAAP)

AAAP seeks to connect Africa’s most innovative youths from underserved communities to transformative opportunities and mentorships that help find viable markets for their solutions with practical and theoretical guidance from some of the continents most discerning minds in business, technology,  leadership and other aligning fields. 

AAAP's backend is driven by the intellectual convergence of Africa’s contemporary Thinkers, Business Leaders, Investors, Activists, Philosophers, Artistes, Policy Makers, Scientists, Technology and Thought Leaders onto one portal, designed to support these talents and enlighten the continent at large. 

In videos ranging between 3-15 minutes, the continents Masters share professional expertise, tacit knowledge, life lessons, anecdotes and actionable pointers to developing oneself, mental capacity and proffer paths to taking these lessons into local communities, businesses, and the continent at large. 

This knowledge sharing base aims to raise a band of catalysts, spurred to take the lead on the Africa project in a fast-changing globalised environment.

The two challenges we are applying AAAP to solve on the African Continent

A. The stark absence of exposure and technical support for innovators in rural communities and urban slums across Nigeria and large sections of the continent.

The Tech Space in Nigeria and Africa have greatly served to empower a growing number of young Africans, however the unspoken unintended consequence is this; The movement has come to be largely elitist, and at best, helpful to digital natives in the middle classes and not any lower. 

This disparity sees ideas without access to data, gadgets, funding to pursue hackathons or share hubs etc been left at an undermining disadvantage.

B. The absence of a knowledge based platform that provides a distilled "How To" on business, innovation, product science, accessing capital, marketing and  even social consciousness in business conduct and much more, to aspiring change catalysts, tech innovators, and the general population.

As we focus on building a growing library of resources vast in the art of building thriving African businesses and re-enforcing messaging that is key to transforming the hearts and minds of mass audiences, we will also offer language options, igniting the digital inclusion of mass low income communities.

AAAP provides an Online School of Transformation offering Masterclasses and the highest quality of resources in innovation and self-development in Africa, to a mass audience. 

The Platform Adopts the use of Short form video content to drive the intellectual convergence of Africa’s contemporary Thinkers, Business Leaders, Activists, Philosophers, Artistes, Policy Makers, Scientists, Technology and Thought Leaders onto one portal. 

A free OTT AVOD Service called Masters&Maxims, this platform serves as a knowledge sharing base designed to enlighten, educate and empower Africa’s young inquisitive minds, while sharing leading edge insights with its intelligentsia, with a view to looking inwards to raise catalysts, spurred to take on the Africa project in a globalised environment.

Each year culminates with an open call to Solutions seeking support in investments and mentorship by one of these Behemoths from our AVOD Platform.  We will collate and sift through the entries to handpick finalists with a policy targeting 80% of ideas from underserved communities.

B. In addition to the initiative described above, list one or two additional fellowship objectives that you could pursue as secondary interests. How would fulfilment of these objectives enable you to be more effective in your work, your community or society at large? 

The target for this solution is the 65% of Africa's 1.4 billion. Population. That is the most recent aggregate of our population that is under 45. Our target demographic still draws on the over 45 population as there lies a large number of impact drivers, technocrats and socially conscious members of this age group who will subscribe to our service to keep abreast of the times.

As our annual event grows to be recognised as a leading fixture in the calendars for Technology, Social Impact and International Development circles on the continent, we will be better positioned to meet the needs of these innovators and catalyst by serving as THE conclave of African-Innovators.

First we groom mass audiences with theoretical, tacit and anecdotal knowledge on Masters&Maxims, and then commit to their long term success by connecting not only our finalist, but all attendees to opportunities at our events. The very nature of this annual AAAP event will aggregate a high value network of talent, innovators, investors, impact fund administrators, International Development bodies, mentors, incisive pitches, insightful forums and masterclasses, as well as prize monies and high level mentoring opportunities open to be won as Prizes with other accompanying incentives.

Our professional and Social Impact experiences have exposed us to disparities in opportunities for even the brightest ideas in rural communities and urban slums, and shown us the power that equity in opportunities has to lift whole communities out of extreme poverty, and create both economic and aspirational domino effects that yield visible and measurable impact on communities.

We at AAAP will provide knowledge to all Entrepreneurial Innovators, but level the playing ground for the diligent innovators toiling away in obscurity, by providing a platform that brings information about opportunities to them, and considers them first in the selection process.

AAAP's  innovative move to adopt an OTT Service like Video On Demand, primarily used in entertainment, and adapt it to learning, providing Knowledge On Demand, with local language options, and at no cost, is designed to accelerate the expansion of Entrepreneurial and life skills for innovators, while informing the general population of Africa's socially conscious intelligentsia, and educating its new arrivals onto the digital space. This service is the first of it's kind on the continent.

A key element that gives our solution the potential to accelerate Africa's innovative success, and skill acquisition into exponential numbers large enough to impact wide demographics across the continent is this; The deployment of AAAP'S of Masters&Maxims videos in English as well as key local languages, automatically bringing a vast but forgotten demographic online. (The semi-literates, individuals lacking a formal education, and illiterates) In a single swipe, we will make a vast knowledge based content library accessible to millions from underserved communities, in their local languages, and at no cost. It is revolutionary adaptation of Video On Demand yet seen in Africa. 

Although not in exact terms, we like to think of Masters&Maxims as  a BIGTHINK for Africa, and our annual events as a SOLVE to a certain degree. AAAP is a hybrid of the BIGTHINK Intellectual sharing, which  in our case, takes users of this knowledge portal through a process which eventually provides them the platform to apply and showcase the benefits of all the  knowledge our content affords them.

AAAP will be adopting an Over The Top (OTT) transmission for our knowledge content, thus by passing traditional mediums to make the content available on demand, via a VOD services, and to a wider African and indeed, global audience. 

We will essentially be tapping into top rate existing VOD technology of the day to either build out our own backend in-house, or simply work with trusted cloud computing masters likes Amazon Web Services to subscribe to the bandwidth, content management and security services we need to ensure a consistently reliable UX for our users, or partner with existing VOD services with similar models to our's, like the Sinclair group's free AVOD service STIRR.

Technology plays a major role in how we collate and select the finalists for our yearly events. Our judges are experts drawn from diverse fields including finance, product development, consulting and strategy, social impact and international development to list a few . 

They apply the use of some predictive softwares which are pre-loaded with information that draw markers on the strengths and viability of an idea, as well as the source, possible markets, and the projected sphere of impact of the solution, should it make it to the AAAP 2021 Stage or better still to market.

VOD Networks anywhere in the World are subscription based. Our service being a High Breed Model fusing SVOD & AVOD is rare but unusual. 

Our Advert based video on demand will drive the traffic. Our incisive marketing campaigns will re-iterate the fact that we seek to offer the content for FREE. While allowing a section of the content to be subscription based.

Our model aims to target low income communities and entice them audiences to well produced edutainment that will instigate the digital to  analogue migration of these underserved groups who prior to now, rarely, and many cases  have never consumed online.

The proof that this model works can be gleaned from the amount of language content being consumed across the continent VS Direct To Homes Satellite TV. The options do not exist as much online thus marginalising large aspects of the market.

Yoruba and Hausa content is some of the most consumed on Youtube in Nigeria's North and South West. The demographic binging on the few language videos online do so for extended periods of time, and for much longer than the people swatching traditional Television. This underserved demographic may not have Television Sets but they always own cheap Android Phones. 

Hosting innovation events are a norm today, but what sets AAAP apart is the Pre and Post event resources in training, mentoring and hand holding through the mentally and emotionally tasking phase of execution to ensure the finish line is crossed. This is our USP.

We share a common theory of change; That certain rights are inalienable, the right to opportunities, information, and equity. This inclusive mantra guides our daily dealings with individuals and Organisations alike. For us,  excellent service isn't restricted to Industry behemoths, so a priority for us is actively helping local Non-Governmental Organisations looking to spread social impact narratives through overt or subliminal channels,with a view to changing or revise cultural beliefs and practices which limit opportunities allowed to certain demographics within society, often  restricting their access to things we may consider basic rights in the 21st century. Necessities like education, healthcare, access to information and the freedom to engage in a lifelong pursuit one may find some meaning in. 

These demographics require high exposure to social impact narratives and will be the primary options to consider, along with the potential market size.

Upon launching AAAP, the download of its App from play-stores and apple-store will be led by the diaspora community, and the continent's digital natives and upwardly mobile residents.

Our first language market will be the Hausa language. With 64 million speakers across nine countries in West Africa, all sharing aligning tastes in arts, music, and culture, we project some of the largest migration we will witness will happen here. An existing 16,000,000 internet users will migrate online in 4years. 

Within a year we will:

1. Distill the brand to its most defining elements and aesthetic reflection.

2. Commence building and managing Partnerships. 

3. Commence Designing a Media Launch Campaign.

4. IT to Secure Tech requirements and build out backend to specification

5. IT to design interface for optimum user experience and engagement.

6. Content Design and Development.

7. Allocate Commissions and In-House Productions of content across subject matters

8. Float AAAP SVOD & AVOD options

9. Commence testing Media Delivery Networks on new platform with old content

 10. Launch 6weeks Campaign across New & Traditional Media 

11. Production finalised. First set of content previewed by QC and approved.

 12. Upload and catalogue available content.

13. Line up with media campaign’s deployment Strategy 

14. Finalise testing and confirm Launch readiness 

As of 2017 when we premiered the pilot AAAP event, we received entries from across Africa, a large number of entries came from Nigeria, regardless, we received 25% of our entries from the rest of West Africa, East Africa and Southern Africa.

When we  successfully incorporate the knowledge sharing component of AAAP  and launch the service to a Pan African Market, we expect the numbers to rise progressively from there onward. However our projection place us 25million users of the AAAP School Of Transformation & Innovation App in 5years. With 6million Heavy & Return Users, and 3million Paying subscribers globally.

In five years, we will consider our objectives met, when the Platform can boast of 25million registered users of our knowledge sharing platform  and downloads of the AAAP App. 

The Apps capacity to provide 4 Language options on existing library content for Masters & Maxims, will be essential to our declaring success.

Our success will not be complete without the success of our Winning Innovators. Five years into implementation,  if three of our five finalists have taken their Solutions into  Market, a Product Testing Stage , with one in a Prototype Phase, we will consider our venture well on its way to yielding the desired impact.

Advertising Revenue and Subscription Revenues to rise enough to cover Operational Expenditure, while Capex remains safe requiring no new  investments.

To achieve this we currently are in the middle of an adjusted action plan that has us now filming Short form Pilot content in Q4 2020 to meet launch at the end of Q3 2021.

The proliferation of this service will greatly spike the number of entries to our innovation prizes and pitch opportunities at the annual AAAP events at year's end, increasing our potential to find and support truly talented innovators while building a band of catalysts via the platform.

We will at this point be able to expand the offerings to include content by Masters from across the World, with transferable knowledge and expertise that can impact Africa's development.

Publishing and sharing knowledge through nuggets of e-learning products should be in view.

Financially we lack the resources to go beyond the current stage. As a solution, we consider the AAAP Annual event a critical but not the central piece of our service. 

At the minimum, we require the proof of concept funding to carry on, or a first series investment that allows us dive into producing the hours of content required to activate the library for Masters and Maxims, dub the pilot language versions, invest in the Technology and the Brand, while making plans to reconvene AAAP as a full solution with Technical backing that truly supports innovators, and also serves to drive digital inclusion of mass audiences across the continent.

The Video On Demand Service has options to buy onto existing streaming service providers , however our research has determined its a route we will not be considering without fresh consultations at the point of readiness, given that an excellent first-time User Experience is key to our longterm success.

The market barriers we foresee particularly for the free AVOD Service is the large numbers of people coming online from underserved demographics will mostly not have email addresses to subscribe with. We will create a solution that lets them download the App using a phone number, and if they wish to upgrade their subscriptions, a USSD Code can made available.

 Should the Pandemic persist for another year, we will be forced to cancel all physical AAAP events and competition. Until it is safe host a physical one, all events will be virtual.

Our challenges in Technology will be treated with extended research and consultations to keep abreast of the industry's best practices. When the time comes to execute our implementation strategy, we will adopt the best fit for our needs from the existing options. These will largely include Outsourcing the service or building out our own backend.

As to the Pandemic, planning with with a certain degree of clarity is a luxury we no longer have.

Our Fund Raising Challenges are on the front burner. We are currently scouring our Networks and speaking to our Local Bank Of Industry, as well as pursuing opportunities Internationally, and finding platforms like Solve to help guide us through the right processes that will yield positive results. Starting with the advisory to help us raise our much needed Proof of Concept Funds or a first round funding.

The team responsible for executing our Action Plan include;

Eunice Adeyemi is Co-Founder and a key member of the strategy team.

Delmwa Deshi is Co-Founder and works closely with Eunice and Maureen on Strategy and Execution.

Maureen Uche Lotanna - Anajemba is Chief Technology Officer. Given the stage we're in, is critical to strategy, but focused on UX and market implementation.

The Team has Two Consultants:

Akolisa Ufodike - Finance

Nada Begin-Fauno - Technology. eProduct Design & Deployment.

The team has two researchers, a Project Co-ordinator and our panel of experts and judges who come on board for brief periods.

Eunice Adeyemi built, and today oversees one of West Africa's leading corporate focused experiential marketing support organisations. Q21 Solutions provides event management and experiential marketing support services to Corporate Organisations. Eunice has successfully executed major events, such as  Africa Magic Viewers Choices Awards for the past 6 years, Tony Elumelu Foundation's Entrepreneurship Programme, All Africa Business Leaders Awards, Google Nigeria, and  Nigerian Stock Exchange events. She is an Alumnus of Wharton, and York University where she earned an MSc in Computer Science. Eunice's antecedents position her as a natural  leader for the AAAP Conferences.

Delmwa Deshi is a Nigerian Social Entrepreneur and Impact Producer. She has led teams for Discovery Communications, Viacom, Multichoice, and Delmedia, which has partnered on projects with the UK's DFID, The US State Department and Equal Access. An Eisenhower Fellow; Delmwa's work in Impact has been recognised on and off the continent. Her latest Film "Laraba" holds thematic focus on Girls Education & Early Marriage. It is set to Premier at The United Nations Headquarters In New York during The next UN Conference On The Status of Women. Delmwa's high technical acumen for Filmmaking and  skill at eliciting audience reactions that further social action is key to delivering our knowledge content to standard.

Maureen Uche Lotanna-Anajemba is CEO MML and one of Nigeria's leading voices in Human Capital Management. She holds an MSc in Information Systems and is CTO for AAAP. A Public Speaker driving youth empowerment, her network of actors will prove priceless at activation.

To deliver our first ever innovation gathering, AAAP Partnered with leading Technology brands like Google Nigeria, Oracle West Africa, HP, CNBC Africa, Forbes Women, and Tecno amongst other leading Tech brands. Together, we delivered a fresh experience to attendees and innovators alike. 

These supporting brands are still standing by to hear from us, and we are internally strategising on how best to partner with them and others, on future AAAP events. However, we are determined to focus on activating the knowledge sharing platform which will drive the AAAP initiative to its full potential.

Our Co-Founder Delmwa Deshi Kura, has just been named an Eisenhower Fellow. This recognition has opened some avenues to reliable advisory and technical resources we can leverage on to make some progress in the Post-Covid World.

Looking to Partner with us are Government Departments like The Nigerian Ministry for Women Affairs who are currently working with  to promote subject matters that will amplify conversations around Violence against women and girls. 

The hope is that the narratives from the experts we float, will help ignite calls for bills to address culturally accepted norms that promote violence against women and girl's, as well as other accompanying acts that strip them of their fundamental human rights.

The link below will provide more information on our leading Partners from the last AAAP Annual event.

https://drive.google.com/drive...

We will operate a Freemium Business Model. Essentially creating two tiers of the service, with Subscription Video on Demand (SVOD) and Advertising Video On Demand (AVOD) making some content available to a larger audience for free, and at the same time allowing premium content to be fully monetised when fresh, and paid for by a more economically robust consumer base. These and other restrictions will apply to separate the products.

In offering some content for free, we tune the minds of our non-paying subscribers to the exclusive content they’re missing, initiating their eventual conversion to premium subscribers by adopting the use of USSD Codes to allow very low-cost options to pay per view, and also allow limited downloads within small windows. 

The value of free content on the AAAP platform will be pegged to advertising, and the cost of customer acquisition for the first 24 months. The free AVOD Service will only be made available to subscribers within targeted regions. Africa. This is to ensure that even at when they cannot afford a subscription, the underserved consumers from low income sections of society will have access to the service.

 The NEET - The Not in Employment Education or Training. The NEET forms over 60% of the population of our market. They are mostly between 13 - 55years old, most likely to own a phone, and spend between  ($1 - $15) on Voice and data credits on a monthly basis.  AAAP's Masters & Maxims will provide direction for this demographic.

Given the traffic expected on the service, the  primary source of revenue for AAAP is from Advertising  on the free tier service of it's Masters & Maxims Knowledge sharing Service.

Our secondary source of income will be from SVOD subscriptions. Revenue from subscription will be driven by the African diaspora market, and resident upwardly mobile intellectuals looking to access our ever growing library of relevant African intellectual content.

Direct Product Placement in our content.

When subscriptions hit a Plateau, as they are bound to at some point;

We will turn to investing in one-off international Social Impact features with narratives right for global distribution as well as local consumption and community screenings.

Other means of generating revenue further down the line include Licensing and distributing  content from our catalogue within non-competing markets, after a long run on our platform. This will mean liquidity to invest in more complex subjects and a wider variety of knowledge nuggets for our subscribers.

Form strategic partnerships that allow the convergence of like minded brands, grant making Organisations and International funding bodies to support content that furthers mutual principles and interests while benefiting our target audience.

AAAP will take a small stake in the winning ideas at the annual convention. This not only serves to keep us committed to the longterm success of our winners, given a shared project, but also guarantees some reward when the solutions floated by our innovators become successful with the help of our mentoring, internal advisory and other external variables.

The role of homogeneous language sharing in proliferating knowledge in  human societies cannot be over-emphasised. Regulated forms of media like the traditional Print, radio and television initially reinforced homogeneous and local trends by providing similar content to mass audiences at the same time and in the same language.

Today media has moved online, and across the World but more glaring in Africa, has left large sections of society with limited or no content in the digital space,  and next to no options in the traditional media they have access to. This has made digital engagement, entertainment and e-learning the preserve of the elite and digital natives from the upper and middle classes, and no lower.

We seek to drive the democratisation of opportunity and knowledge across the African continent.

We are applying to finally connect with the Advisory and eventually financial resources to develop an extensive Library of General knowledge Information, Leading Edge Market Insights with Cyclical TX content designed to empower an enlighten Africas innovators, as well as educate mass audiences. 

Our USP is the option to consume content for free, and in a local African language, thus activating the mass migration of long forgotten demographics across low income communities, onto the digital space.

Once a year, we converge on a selected African City to celebrate and support in cash prizes, mentoring opportunities and Advisory, Africa's leading "Solvers", providing the necessary support to take their solutions to market. 

Innovators conclude a Master&Maxims Online assessment to get into AAAP.

Our Current Partnership Goals include Advisory in varying categories but as a New Media Venture deploying via a Streaming Service, we will like to work with the most reliable Industry Insiders with deep insights into the many permutations of the future of the Technology been deployed today. Information like this will help us invest  mainly in Technology that is future proof for the near term at least.

Board members with business expertise and Social Impact antecedents are options we are willing to consider to help move AAAP from its current state. Media exposure for the team and our extensive good work in other areas may help our Fundraising drive. Fundraising  is a critical part of our challenge.

We are looking to secure support and Advisory in the areas of;

Technology - An MIT Faculty will be best suited to advise, and help us identify and deploy a winning UI & UX, along with a reliable integrated security and content delivery system that will be cost effective and  efficient.

Funding - We will appreciate guidance from the Solvers Team, in directing our current search for Funding. Any thoughts on which Impact Drivers, or Funding Organisations might be interested in working with us to  activate AAAP, will be welcomed. We also would like to Partner with The World Bank's We-Fi Program, as it currently funds Women Owned Businesses From Africa. The United Nations Social Impact Fund (UNSIF) is a Partner we are interested in working with. We share aligning objectives.

Events Partnership & Support - We are fortunate to have on our team, one of The Continent's Leading Experiential Designers. This guarantees that every AAAP Convention will be an elevated version of its preceding edition. However, the leading edge insights the support of your Solvers Event Organisers can bring to our process, will serve to amplify the experience, impact and outcomes for our innovators. To this end, we seek your support and Partnership for our annual convention in Africa.

Other Partnerships we will like to explore are with the Skoll Foundation and Participant Media. As a Leading voice in Impact Media, their guidance will be priceless to our plan to fail fast, smart and pick up momentum very early.

The falling cost of data, along with the proliferation of android phones under $20 in Africa today, plays an integral role in making our solution a fit for Refugee inclusion in the Knowledge sharing capabilities of AAAP. Driving a program that provides each family in the camp a free phone with AAAP's knowledge sharing service pre-installed is hope re-ignited. 

Being a native of North-Central Nigeria and having spearheaded peace building initiatives in my home city of Jos , an area, which along with the North East has been steeped in a circle of radical extremism laced with sporadic occurrences of ethno-religious crisis leading to bloodshed and extreme human suffering for almost two decades, I have first hand knowledge and understanding of the state of the internally displaced in these regions.

The Editorial structure of AAAP will make accessible a cache of videos which address the emotional and mental needs of these refugees, along with the existing  library of  actionable content which will regularly outline existing opportunities, and provide a sense of direction to them. Like other members of the NEET population, this group is underserved, idle and relies on external sources or relatives for sustenance, this can leave them disillusioned,  therefore vulnerable, and highly susceptible to disinformation and subversion to radical ways. 

The presence of a counter narrative in their hands, one that is hopeful, empowering and delivered in a language they understand, can be the difference between an innovator or an embittered radical perpetuating the circle of violence.

Having worked closely with The US State Department, Equal Access, The UK Government's Girl's Education Challenge, Discovery's Communication's Non-Profit - Learning Alliance, and UN Women amongst others, our Co-Founder Delmwa Deshi-Kura has spent the last seven years developing and promoting narratives that promote the advancement of Women and Girls in Traditional and New Media in Africa. 

Our Chief Technology Officer has led a mentoring Program for Girls called "Classroom To Boardroom". This initiative has inspired and empowered a good number of Teenage Girls and Young Adults with actionable lessons in Life and Leadership. Most notably, how to be the best version of themselves, as well as the path, process and need to put in the work required to get them taking up their places in African and Global boardrooms, in the coming decades.

Given the opportunity and resources, we can now Via AAAP, give these challenges the attention they deserve, through identifying feminists matters that will drive audience engagement, and then producing and deploying content  using "Masters" with firm understanding of the issues.

We can serve the The Girls & Women's struggle via our streaming service by engaging mass audiences across the continent. Even more critically, we take a very inclusive approach to the annual selection for innovators. 

This ensures a high number of  women and girls from underserved rural communities and urban slums will have a platform to be heard, share their ideas with the World and ultimately become the drivers of accelerated social change in their communities. 

Our solution is deeply embedded in inclusion, increasing opportunities, knowledge and information to previously marginalised sections of society. This basal programming is at the core of the solutions we provide to the continent. 

Primarily, our knowledge based content is the first of it's kind that will deliver information and visual e-learning products to mass audiences, with the option to view the content in their local languages.

 This unique selling point, along with the falling cost of data and current proliferation of android devices under $15, will in one swoop, drive the analogue to digital migration of millions who had no relatable content online to consume, to now being kept abreast of local and global affairs, and also learning from thought leaders and experts whose works and insights they never would ordinarily have had access to. Our solution reserves a unique capacity to unearth a new band of self thought intelligentsia, and drive the unification of progressive ideas on a scale that could widely entertain, instruct, and even force power to account. 

The AAAP Innovators Challenge prioritises entries from Solutions from Rural Communities and urban Slums. We go on to render support, mentorship and guidance to help these innovators find markets for their innovations, the success of which, as widely documented across the continent, yield great rewards for the communities but creates a domino effect in economic and inspirational terms, causing many within the innovator's scope of influence to themselves find solutions to other issues plaguing society too.

Homogeneous languages of communication have underpinned common ways  of thinking and taking action among large communities for thousands of years. This primal anthropological notion has been drowned out, but not overtaken by Technology.

Technology delivered radio and television, but still aimed to reinforced homogeneous and local trends by providing similar content to mass local audiences, often in local languages. However, nowadays, even amidst the growing number of media platforms on the African continent, OTT hasn't done the same. 

There is a gap exposed by the inability of Big VOD platforms to provide Knowledge based content, or customise content enough to drive a mass non-paying audience online, making it impossible for a non-English speaking user to find relatable content online, or for free. At AAAP, we are closing this gap. 

With our in-depth knowledge of African Culture and it's nuances, our solution at AAAP provides Knowledge Based Content, yet seeks to retain the homogeneity that most members of Africa's NEET (Not In Employment Education or Training) population crave. 

Taking their locality into account, we provide learning and self development at no cost. This solution will serve to drive a new demographic online. One that is curious, looking to learn and able to find resources on the go, and at no cost. Our knowledge based content is available in English, but with options in local languages with Large Numbers. The service will include Adult Education content, modules and curriculum that will be a click away and available on demand in African Languages.