CATCH - Skill for Opportunites

• The Elevate Prize

Hello, I'm Laiza vieira, CEO and founder of Do Catch, a tool that connects skills to opportunities. With the purpose of solving the problem of 18 to 29 year olds from underprivileged communities, which surpass 7.3 million in Brazil alone. This expectation dropped so low that the group was created neither with nor without a job nor with demand.

Our market is communities and the periphery, which has more than 165 million people with 1.7 trillion masses of income in 6329 communities

Unemployment is still a latent problem, there is no doubt. The number of people without labor increased again, rising from 13.1 million. Getting out of this situation is an even more challenging difficult if you are between 18 and 24 years old and live in a community / periphery according to Instituto de Applied Economic Research (Ipea). The problem also occurs in United States. Where the general population, the unemployment rate is 9.1% (unchanged since July), among adolescents (16 to 19 years old) the rate rises to 24.6%. Being unemployed it is not a choice of many of these young people, writes Tim Donovan on the Salon website. We are a family owned and operated business. Despite all the Brazilian optimism, we will face apocalyptic scenarios regarding the unemployment rate, as early signs of CNN Brasil reported in April 2020 that more than 600,000 small businesses closed their doors due to coronavirus

Catch is a solution that connects skills to opportunities in 4 areas, classes, civil construction, automobiles / mechanics and commerce. Most common areas in our target market. For this, our user only needs to turn on matching. So wherever it goes, catch will look for opportunities within the range (circumference location) that he defines. Turning it on and off is important so as not to disturb our when you are no longer looking for an opportunity. As well as improving our target, directing to other users with the same skills looking for opportunity. If your location and range does not help. It has location feedback with greater demands and skills needed, that way he will never lose opportunities. SMS is a model that we are going to test, because we know that its use is low. However in cases of our customer is without mobile data. He will continue to receive opportunities via SMS. Just needing a show message explaining at the same time that I left SMS notification enabled or always keep watching. Artificial intelligence to combine skills that can generate more opportunities.

Young people aged 18 to 29, communities in Brazil that are equal difficulties, such as classes C, D and E, which are the majority in slums and peripheries, represent 165 million of Brazilians - and move around R $ 1.7 trillion in mass of income. What allows Catch grow to other audiences in the near future, in addition to young people to viable “They are the majority of the market and there is no sales leader that is not close to that audience ”, stated Meirelles. Another important point is the majority of the youth population on the periphery - 92% - access to Internet regularly and 83% of adults access it less than once a week. Besides that, digital entrepreneurs have 151% higher income than non-digital entrepreneurs. “WhatsApp is a management of relationship with the client of the favela entrepreneur, ”said Meirelles. We speak of a with 6,329 slums across the country, according to IBGE. This problem occurs in several countries, being one of the factors to increase crime.

We are not a job market, we are a group of skills that connects to opportunities in the shortest possible time. The Target Market of Catch are communities, peripheries and others.  Public Young people are the objectives of the capture, in addition to the numbers cited throughout the project. This segmentation allows us to know our client better and be able to work more specific way. Reducing errors, complaints and other problems. Our goal is 8 SDGs

Currently, opportunity offers come with news from fairs and applications. A good example happened in São Paulo, where after the Trade Indicator and São Paulo City Hall announce an offer of 6 thousand vacancies in a task force, thousands of people trained, for two consecutive days, a long line at Vale do Anhangabaú, in downtown São Paulo, last week. In Brasília, 2,500 people woke up in line for a job in a restaurant in Planaltina, after the announcement of 100 vacancies, also in the last week. That doesn't always meet all demand, as comes the issue of convenience, cost and post-coronavirus safety! From the perspective of digitally we have Recruta Aí, where the focus is a company on improving the HR service (Resources Human), being different from Catch that are people. the others studied and analyzed are based on currencies or orders. Where Catch differently seeks skills from people in scenarios or markets that currency, diplomas and certificates are not process items select. Catch's closest understanding was Get Ninja and Iprestador.

For this, Catch is a solution that offers skills for opportunities in 4 areas, classes, civil construction, automobiles / mechanics and commerce. Most common areas in our target market. Using factors with Geolocation, that is, where our user passes, he will correspond with the opportunities near him. In other words, be informed of the locations with the most need for skills. Avoiding that areas have a lot of opportunity and few qualified people. So, with this mapping and artificial intelligence, how opportunities are better distributed. Another factor is the learning of the user's profile, which measures the same usage in the USA, Catch, new skills are released. To increase your chances of opportunities and define your level of maturity and excellence. If our user is without internet, or even receive via sms.

No website has a PDF that shows this possibility, or even an attachment in the application's location. What we are talking about is the mobile technology present in the lives of all young people. From the perspective of artificial intelligence, geolocation and machine learning. The user will not even know what exists, as he will be able to use the feature designed in the public profile

An example of a character who has a modified life due to Catch. That is the nature, for example, taking the resume you want to send, delaying employment and always what is for an interview. when he said where he lived, he did not continue in the selection process. Today she teaches reinforcement, in the community itself, where her skills in teaching mathematics guarantee business opportunities. In addition, Natália's second skill is sewing and sewing, who through a correspondence, got a temporary job to make masks of the pandemic of COVID 19 for an NGO. It is the same as having a good performance that was indicated to work in making costumes for Carnival. This is the power of transforming skills into opportunities for everyone in the community!

The project emerged in the midst of a pandemic, due to the economic difficulties that Brazil is going through. Only they were greatly aggravated, due to the quarantines. I live on the outskirts and see how difficult it is. Even lacking the basic conditions to survive and protect yourself from the pandemic. There are donations, but what we need and opportunities and diginity. Where we are always forgotten, because we don't bother! Since we live far from society and so we are never remembered in eocnomic, social and other actions. Catch comes to change this story, and we believe that here will be the first and big step, for a more digital and equal life for everyone!

The project started in a short time, not having a very long cycle, because it was born in pandemic. Soon the opportunities and actions that add value to Catch were being absorbed for greater maturity, validation and market. The first cycle was presented to proposal for some events and collective feedback. In the second cycle, partnerships were established, that has not contributed to marketing, credibility, market penetration, customer acquisition, acquisition of new partners and strengthening of name. To this end, residents' associations, CUFA (Central Unica das Favelas) present throughout Brazil, Programs to encourage entrepreneurship in communities (Fa.vela) and accelerators of social impact (Artemisia or Ashoke). they are our marketing goal and market penetration. Another goal is to win some prize and revert it to the community, such as college preparatory classes, by teachers from the community helping these young people. Such classes would be paid for by the Catch prize, as young people are away from school because of the pandemic and many without access to education. The concern that the study is not compromised is Catch's interest and still generate opportunity for teachers who were dismissed

Social prejudice, which needs to be changed! The lack of appreciation of young people in the job market and access to the creation of their own businesses. Opportunities

Partnerships that foster cultural change and reduce prejudice. Thus, CUFA is the main partner for this, as it is recognized nationally for its actions. Create ways of valuing these skills in business models, where the contractor, in addition to guaranteeing the service, can receive continuous discounts through his loyalty with Catch

We are a legal startup in Brazil

We are 4 professionals, Laiza Vieira, I am an Accountant Professor Ivaldir is our researcher and social entrepreneur, Cibelle Faria is an Economist and José Fernando is a designer and Full Stack Developer with specialization in telecommunications.

All members and members of other startups and acceleration or incubation programs. This is our first startup together! I worked at kangame a startup for learning and treating autism. Present in 21 countries, it has a UN, IDB and Microsoft award. It was in this startup that I joined fernando and created Catch.

Due to the pandemic, we have not yet closed any contracts or established a partnership. Only initial contacts and interests, which were mentioned above. According to the release in our country, we will work harder, associated with marketing

Catch's business model is very simple. The user will initially have 5 days free to know and test. For another 3 days free you need to refer a friend. This model is important to contribute to Catch's growth and scale process. From the moment he starts closing opportunities within Catch, he can pay for a percentage of the amount negotiated or if he prefers to pay for the activation period of his profile.
Our communication channels will be our partners and actions as teachers for classes for admission to college, dance classes PASSINHO (very common among young people) and any appreciation of the skills of the community for the community. Our entire relationship with the client will be important to understand the download rate, negotiations carried out within the catch. For all this to compose the marketing strategy.

Initially we are looking for awards to be the first capital invested in functional marketing. That is, the money will go to actions within the appropriate capture of the community, as mentioned by the teacher, dance and others. If it is not possible due to an award, we will make the first investment by the founders who will be destined for the same purpose. The owner captures his business model that allows for sustainability and growth.

The main barrier is social, with the right partnerships and good marketing it is possible to mitigate this situation. Another barrier is technology from the point of view of machine learning, artificial intelligence that does not consume a lot of internet or requires the latest generation smartphone. In addition to having a simple and easy usability according to their knowledge profile.

Promote greater business opportunities for people in the communities during the gradual return of the economy. Decrease the class number neither-nor, neither has a job nor seeks. Reduce barriers to social and racist prejudice when looking for job or business opportunities.

Partners that aim for economic equality and opportunity for all, without seeing color, creed and where you live. We believe that Artemisia,Qatar foundation, IDB would be partners for this. From the perspective of technological development and creating an app that is as usable and intelligent as possible. This concern is not to generate false expectations for people who already live too hard days and little hope for better days

Yes, many refugees do not have diplomas, certificates or even proof of schooling. They stay in support homes, depending on social actions, donations and others. Here in Brazil specifically in Pernambuco, we did the integration process for Venezuelans. The way found was to count on the support of commercial associations, to promote employability, the diploma validation process, access to professional technical education and support to the local language. In addition to all the processes in the health area, since in some reports we were informed that they spent days in the forests without water, food and ... Catch can be their bridge to the job market anywhere in the world world. Being adapted to your language and facilitating the economic process and promoting new business opportunities for those who want to start their lives over!

I'm Laiza Vieira da Silva, graduated in Bachelor of Tourism and Accounting, specialist in Logistics Business. Getting to where I am was not easy! I came from a humble family, separated parents, from
community and I'm still black and a woman (no victimization, just a reality in Brazil). My mother he was always with me and always advised me to study and work. Where both were difficult, when he found a job it was a long way from where he lived, he asked for many certificates, which it was impossible for me for financial reasons.

I remember well that I was in administrative assistant service at an inn and did everything, including maid services when the demand was very high. Organized all documentation, reception of guests,
cost, purchase, stock spreadsheets ... I learned a lot is a fact, but I couldn't be a Manager Administrative for not having a diploma. But just like I had other professionals, they were so skilled in their fields, but had no access to a diploma or certificate. My brother, who is an extremely skilled professional. But he never allowed himself to do
graduation for your reasons. And today he went through several informal jobs, ventures for not valuing your skills. Then going through this pain, I saw the Catch's opportunity to change this scenario for me, my brother, my son and everyone who is skilled and need opportunities. Especially young people from the communities, periphery and ... that like me want to change your life and go

We don't develop skills, but we connect it to opportunities. How many adults with diverse skills don't connect to opportunities because they don't have that access? One of Catch's areas of skill is automotive. So it’s easier to find those GM-enabled people who can have a project with communities, peripheries and qualify adults for your company