Nanasi

Nanasi is a social commerce platform that is helping offline SMEs In Africa sell directly from multiple messaging and social media platforms while eliminating manual work from their retail back end .

Our goal is to open up trade borders for millions of businesses in emerging markets by helping them leverage social media platforms (the fastest growing segment in online retail)and distribute their products in markets that were initially out of reach.

Despite 0.5 Billion Africans having access to the internet and 85% of all online sales coming from social media and messaging platforms, over 180 million SMEs still operate offline and are trapped in micro economies because they lack access to markets beyond their borders.  

Nanasi gives merchants with zero technical  or business experience a single dashboard to sell, manage inventory and accept payments across all their social media channels and messaging while eliminating manual work from their retail back end.

We are already  creating equal financial opportunities for women and youth in low income communities. Over 1000+ women and youth have started online retail businesses on nanasi with zero investment. We now connect them to a steady stream of customers and income by giving them access to markets that were initially out of reach.

Most of our competition only offer online stores but the e-commerce model struggles to get rapid adoption because consumers value social interaction.

Nanasi is driving the adoption of social commerce by helping  SMEs sell directly from their existing social media and messaging platforms and we focus on helping them  boost sales, increase conversions and capitalize on the billions of consumers using these platforms.

Our initial target is 16 million SMEs in Sub saharan Africa.

Short term goals- open up trade borders for millions of merchants in low income communities connect them to a steady stream of income.

Long term goals- Leverage machine learning and big data to turn online social trends into useful growth oriented insights so as to help merchants make smart decisions.

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We have vast experience and depth at every level of our industry

Alex Mativo- CEO is an award winning serial entrepreneur with numerous awards under his belt, such as The Queens young Leaders award. He founded The Ethnic brand; a virtual factory that Provides low-cost manufacturing services to businesses of any scale by leveraging a global network of skilled artisans (It was listed among the 50 most innovative ventures globally by the Global Entrepreneurship Week) He has vast expertise in Building startups from the ground up

Babatunde - co founder and product architect. He's built numerous solutions for multiple e-commerce companies while working at AfricasTalking.
He also developed a social payments solution that integrates mobile money which is ubiquitous in Africa and it allows merchants to receive payments on social networks.

Wambu Kariuki cofounder- Has vast Experience working with women led businesses in low income communities. Her recent venture "shaba culture" Empowered women artisans with skills to make accessories and connected them to global fashion brands

We are tapping  into the largest online communities or SME portfolio companies of the largest Telcos, Banks and technology providers across different industries like ABSA Bank and MIcrosof4Afrika. Since these companies interface with our target market, our goal is to drive rapid  adoption of our product to SMEs in Africa.

We are B2B.  We offer businesses a retail  solution to enable direct sales from their  social media and messaging platforms. We charge % commissions for transactions.

Our path to financial sustainability is through raising investment capital and increasing our market share in our industry.

Nanasi creating equal financial opportunities communities in emerging markets. Millions of refugees can now start online retail businesses on nanasi with zero investment and get access to a steady income stream.

SMEs in Africa are the largest employers, employing over 80% of the population most of which are women led businesses. However,  the majority trapped in micro-economies because  they lack access to online distribution channels and a market for their products. Through Nanasi they can now start online retail businesses on nanasi with zero investment and get access to a steady income stream.

With rapid internet penetration on the continent and over 0.5 billion Africans having internet access, social media is quickly becoming the backbone of consumer engagement. Nanasi's goal is to open up trade borders for over 180 million merchants in emerging markets by helping them leverage the global nature and scale of social media channels so that they can sell products  in markets that were initially out of reach.

We are leveraging  machine learning and big data to turn online social trends into useful growth oriented insights so as to help SMEs in Africa  make smart business decisions.