TradeCraft

We’re creating a social e-commerce web application that prioritizes individual creators and small-businesses first. Rather than forcing people into subscriptions, bombarding them with ads, or limiting their reach, we directly connect producers and consumers as a 2-sided market using localized search and a multi-media content approach. Creators of any scale can start a storefront in our online bazaar and select whether their content is free, private and shareable, or paid at a price they set per-piece of content. Consumers are encouraged to socialize with creators therefore promoting transparency, community, and novel demand. User’s browsing the app who leave on advertisements get paid in a currency that is usable for in-app purchases, therefore increasing the supply of money and reducing financial inequalities. We value inclusivity and self-expression meaning the creative applications are near endless.

Content creators operating by social commerce lack support from endowed best-practices for value exchange due to current social media business models. Hardly a creator makes livable income online, let alone receives a single payment for producing, while internet models thrive off the free labor and neglect the necessity of facilitating human connection beyond a screen. Discovery algorithms bias towards the host platforms goals leaving broad reach near impossible, a detriment to the 57 millions freelancers in the US. Current models either require consumers to pay a subscription for a service, offer free browsing in exchange for privacy, then bury creators content under pages of search results. Yet, the arts and culture market in the US contributed $878B to GDP with a 29% increase in share from web-publishing and streaming from 2017 to 2018. Globally, only 1M of the world's 150M businesses are online with $50B in sales last year though social networks alone. As the world's entrepreneurs come online, they'll chase fans around multiple platforms, wasting their time and expense for fantasy of scale and revenue. No viable model exists that directly connects producers and consumers in a social way structured for a variety of content outputs. 

We connect producers and consumers in a social, culturally relevant way thereby forging new markets for content creators who will likely never scale to a degree of fame. Using a social media web application that limits public access to content through privatization and monetary exchange, creators are able to start a 'store' in a global marketplace. To accommodate the creator who serves multiple audiences, this platform strategically does not limit or weight a particular style of production therefore enabling video, image, audio, live stream, and merchandise pay-per-play sales. Using geolocation, and hashtags, users are able to find content on any scale, be it local, state, or international levels browsed on a map and curated by interest. Currently, the prototype is hosted on a no-code app solution to iterate on architecture, design, and business model while tested as a private beta. At scale, we'll divest a percentage of each transaction for stability and gain. At our core, we're redefining the social media and ecommerce business models to prioritize SME's and individual creators in the community wherein they operate.

• Producers - Sole Proprietors, low-skilled workers, freelancers, or others working in Liberal Arts: Provide content for monetary compensation, publicity, or as a collaborative barter.
• Brands - Small, medium, and corporate businesses: Promote their goods and services in collaboration with creators or as an individual account with the ability to buy limited ad space, recruit, or train labor.
• Consumers - Community organizers and engagers: Buy handmade products or services on the platform, can support local art, build local camaraderie, trade skills, provide labor.

To serve these groups, we conduct research on macro and micro scales. We believe in clear, analytical understanding of economic trends to gauge feasibility, effects of governance, current technological applications, and future trends, so that we build forward. Users are served by our technology connecting them to quality products/services, increasing the valuation of art and engaging work.We're aware that a social commerce platform where individuals win first needs continuous research around users interaction and ideals of social evolution and globalism. Long-form interviews with diverse user groups have been conducted and will remain pertinent throughout our evolution, as well as in-depth research and data-informed decisions for building.

Focusing on local first exploration enables small and new businesses to reach buying audiences instead of continuously posting and hoping for impressions. Imagine solo entrepreneurs in underdeveloped nations scaling by employing community members to help production demands. Technology enables set up without much capital investment or infrastructure. For stability, our team ponders execution on blockchain therefore aiding exchange between unstable currencies and possibly adjudicating social safety nets for freelancers, as advocated for by many Americans. Establishing an ecommerce store promotes digital literacy and entrepreneurial skills. By nature, information will be disseminated on the app leading to education and opportunity. 

The need for innovation sparks inspiration. We notice incongruity between expectation and reality of profit for content creators due to slim payouts from subscription models and difficulty attaining paid sponsorship. Our platform goes beyond exchange of goods, 'free' hosting by ads, or forcing subscriptions, rather incorporating video, audio, and groups as pay-per-play or sharable services with integrated feedback loops. Algorithmic bias towards ‘friends first’ feeds mean endless posting for audiences who may not want an offering. We serve customers precisely when they're browsing by centralizing search and eliminating the need to 'bounce' by showing options for multiple content types. Creators can post less for attention and focus more on generating value for their audience, with a streamlined sales funnels and shared value model suitable for serious creators to hobbyist at various scale. As the pandemic pushes people inside and towards local consumption, behemoth commerce and social platforms shadow the individual creator, neglect the 'Event' market, and bury content leading to lost employment and sales. Ecommerce platforms operate with loopholes used by savvy entrepreneurs flipping cheap goods. On a platform empowering relatability rather than likes or stars, producers with stories succeed, satisfying changing demographic demands for transparency, relationship, and quality. Younger generations see influencer marketing as career options. We give them a chance to feel wanted. People are unique, yet AI works hard to predict and push consumers to garner clicks. Humans fear data privacy, feel invaded, and distrust media. This change in perception leaves room to build for people first.

Fundamentally, we’re building a mobile/web application, hosting data on a server, and processing payments through a secure system, yet ingenuity rests in new economic and social value added by AI algorithms. Once proving our MVP, we'll need a custom, gamified app designed for ideal user experience with AI displaying local time-sensitive content based on collaborative filtering. Similarly, content recommendation algorithms should give all creators chance for impression rather than constantly prioritizing punctilious interest or reach, an effort that could minimize “echo-chambers", leading to freedom over browsing, rather than platforms controlling what people want and when. Maintaining a resilient API also integrates with advertising and needs robust AI. If someone creates something superb, they should be able to rocket that good or service to the top of search, which can ensure quality information exists in the flow. Machine learning will promote resiliency against individuals trying to game the system, to detect coordinated networks of harmful activity, and unveil false information by text or image. Current social platforms can try replicating our model, but trust and monetization of various content types cannot be built  into their models. Creators deserve vettable data analytics to improve feedback loops with consumers and provide novelty. Humans are complicated with unimaginable intrigue and need a forum for browsing the world's goods and services from a 'grassroots' first lense. No longer should AI try to figure people out. Rather we should enrich people's style and create space for human beings to come forward with their own character.

The health of the market lies in the happiness between producer and consumer transaction at the moment of desired need. Connecting mid-tier producers with eager consumers via the internet has been proven. For example, Patreon has 3 million monthly active patrons that support 100,000 creators on the platform, paying out $1B to creators since 2013. Yet, the value is not in the subscription. Rather, it’s making a connection with real human beings and following up on that connection, something Facebook facilitates through its multi-media approach. Irresistible recommendation algorithms, like those instilled by Amazon and Spotify, make money with ads or subscriptions, offering bits and pieces to creators to simulate a market. Youtube uses collaborative filters, AI, and user feedback for endless recommendation allure. TikTok reached popularity based on a discovery algorithm that showcases creators regardless of popularity. Google and Uber popularized maps and localized content, yet Google's diverse, robust search features bury mid-tier businesses. Twitter tries to demote uncredible accounts, limit trolls, and promote quality using AI, yet such problems plague all massive social technologies; therefore, we propose coordination of platforms and scholars to utilize advancements for mitigation of unwanted discrepancies. Looking ahead, we ponder hosting on blockchain for rapid currency exchange, or gamification, and potential security benefits, shown by Bitcoin and Reddit. Also in the future, we propose paying users fractional amounts of our ad revenue based on browsing activity, incentivizing them to spend additional income on creators, a model proven by companies like Swagbucks and Bing Rewards.

Wealth is a means, not an end. When we consider the happiness of the possessor who attains wealth, we find true value consists not in utility, but in exchange. Success is contingent upon higher ideals than merely an accumulation of riches and he who desires such success must first formulate an ideal for which he's willing to strive. The drive to create is being stripped from many who cannot see the fruits of their labor to completeness due to severed concentration across platforms and a missing culture of belonging. Most attempt only what they think they can carry out. Hence overtime, we strive to deliver a vision of the law of cause and effect by providing a human experience of attainment to constitute higher standards. Of course, daily moods compound into one's life and individuals cannot be instilled with prosperous thinking, but we can influence their environment and chance to entertain welfare, community, and manifest destiny. We can remove a creator's fate from the hands of circumstance through connecting them with genuine audiences which provides conditions for achievement that propagate by seeing the resulting ‘fruits of one's labor’. By providing tools for vitality and construction, individuals may attract what’s necessary for development, cultivating strength, courage, determination, and humility, which hopefully can change the material on which the mind is composed, rather than the alternative environment of delusion, sickness, and discord. We hope to help individuals realize the fundamental truth of freedom from limitation by giving them the chance to feel and understand the payoffs brought about through our inherent, human creativity and unity with universal abundance. In an indirect way, we propose installation of scientific or correct thinking by fabricating a process or tool for imagination which we hope elicits positive impressions on the mind in turn weaving a future of true prosperity. Physical attainment, harmony, and happiness are states of consciousness and do not depend on possession, yet come about because of 'wealthy' mental states, which we intend to facilitate with this platform positioned for achievement and communal evolution.

Our platform serves three users: Individuals, businesses, and consumers. Projections follow:

• Consumers:

  • As of January 2020, 3.8 billion, or 49% of the world's population used social media, according to We Are Social, with product browsing 54% of the time. Statistica predicts in 2021, over 2.14 billion shoppers will by goods and services online. Technavio finds social commerce generating sales worth $50 billion last year through social networks, with CARG of 34% through 2021. Common predictions hold that there will be up to 100 billion connected devices by the end of 2025.

• Creators: 

  • In 2019, Morning Consult noted 54% of Americans between the ages of 13 to 38 would be influencers given the opportunity, and 86 percent want to be paid to post sponsored content.

  • In 2019, the US reported approximately 30.7 million SMEs, representing 99.7 percent of employer firms. 64% of SME's use social media in their marketing strategy, and 36% do all their sales online. 57 million individuals classified as freelancers in the US. Globally, the influencer marketing market size anticipates CAGR of 26.8%, reaching USD 23.52 billion by 2025.

• Business

  • KPMG analyst Jyotbir Singh Khuman said only 1 million of the world's 150 million businesses were online in 2019 with the number reaching 10 million by 2021. For every $1 spent on localization in 2019, the ROI was $25, according to the Localization Industry Standards Association. Global E-commerce will take 18.1% of all sales in 2021, growing at a CARG of 11.1% till 2025, reaching worth of $24,265.12B.

Positioning ourselves as a social commerce platform depends on security, user testing, and talent acquisition. In year 1, we're building an MVP to test in an established art community that supports refugee and youth groups with mentorship, thereby observing concept dynamics among young and established professionals. After, we'll seek funds to fortify the tool for businesses, testing broad engagement. In years 1-3 we'll structure our company by gathering talented teams that acknowledge the risks of the project and can assist in building a secure system with plenty of documentation and research. To expand past Pittsburgh and gather acute research, we'll target a few urban and suburban cities in major US and global regions, "training the trainer" while including comprehensive user demographics of small sample sizes to maintain order. By the end of year 3, we’ll have backend safeguards to ensure high standards of transparency, security, and empathy for our users. All teams will have awareness around our code base and understand human behavior as a result of encouraged interaction with users. Company culture will highlight communication with an internal pipeline for sharing macro and micro insights leading us to a position for national scale supported by data and drive for innovation. Since we're building for demand, 'supply' or broad cultural adoption will happen naturally when promoted by popular influencers. We'll release nationally in year 4, while carefully monitoring our multinational strategy to exhibit social and economic value for the long-term, with a structured global rollout beginning in year 5.

Barriers to gain market share are perceivably high on multiple facets. Our most immediate need is for expansive talent and expertise. Then for physical manifestation, we need cutting edge technology, especially in AI and data security with high levels of testing from onset. As we grow, we'll need critical controls, monitoring, documentation, and agile teams. To inform how, what, and why we should or should not create in a certain way, this platform requires inductive researchers skilled in ethnography, finance, design, management, etc. ‘Open source’ models of work serve our current needs, yet funding will be a barrier eventually to pay employees and cover general SaaS business costs. In five years, we imagine our solution operating among Facebook, Youtube, Patreon, Etsy, Instagram, and more, meaning adept advisors skilled in navigating these political deals will be key for protecting yet manifesting our ideals of social reform among big players who pose high barriers merely by their existence. Yet, we’d rather let the idea fail then sell-out to the wrong partners simply for hierarchical position or capital gain. Hence, advisors needed to help guide our degree of decentralization and assist in planning long term steps needed to arrive at a sustainable future. Incentivizing and changing public behavior to pay for content will pose cultural challenges. Plus we’re aware of susceptibility to attacks, bugs, or manipulation, and want to think about them outfront so we know how to react, especially since we have a deep desire to be responsible with people’s information.

Relief from high barriers is a primary reason for applying to Solve. Support from a university offers an entry point to innovate alongside a robust network of brilliant minds and offer access to experienced personnel wanting to fuse standardized knowledge with vibrant, new-age inspiration, a necessary dynamic for progressive growth. The security, data, and policy models needed for this solution are best subjected to scientific search and analysis rather than seeking venture funds which positions us to slowly attract talent and partners us with a limited set of advisors. We believe wealth is a product of labor and capital is an effect; therefore, yes, outside investments will be necessary, yet barriers are low and will follow easily if the product is well researched and functional. If not supported by MIT, we plan to move on to other universities, such as Carnegie Mellon. The next highest barrier is cultural appropriation, which we're testing in Pittsburgh, then will attempt across the US. We believe cycles of feedback between our users will inevitably lead to the highest interest, engagement, and utility. Then, If popular influencers push audiences to this site, scale is quickly attainable. With professional insights, we'll help establish social e-commerce spaces for emerging markets, which accounts for 90% of the world's population. An MIT researched solution beckons attention leverable for high-level support from companies such as OpenAI, Jigsaw, Microsoft, etc. With cultural support and scientific analysis, the base idea to constructively reform producer/consumer relationships through social commerce will fabricate and scale. 

Currently, there are 9 individuals working on the solution for zero compensation aside from reference and skill-building. Rather, they all joined based on passion and enthusiasm. Of this team, all are welcomed to stay long-term, yet Alyssa Lukach and Chris Lippert are definitely committed to the solution.

• Full/Part-time: Alyssa Lukach
• Part-time: Chris Lippert
• Contractors: 
  • UX/UI: Brian Xiao, Skyler Sakonyi, Jo Zhouzheng
  • Engineering: Ebuka Chukwu, Manish Balakrishnan, Corey Boornazian, Max Baron

In three months our team has grown to a diverse team of 9 all working together out of passion for pioneering a greater good. Alyssa currently works on marketing and business development at a CMU-founded robotics company. As her 4th startup initiative, she knows the landscape of macro and micro insights of the digital e-commerce world. Her deep empathy for artists began during her first leadership position within the dance community at age 15 where she noticed incongruity between creative output and compensation. Analytical and inventive, Alyssa views economics as her means to proliferate constructive growth for individuals and future societies. She and co-founder, Chris Lippert, are both active community members in Pittsburgh, PA. They met at a yoga teacher workshop where they realized how their skills, including a mindful approach to life, are complementary to unlocking the powerful tech solution described in this application. As a native to Pittsburgh, Chris has an intimate understanding of how our global solution will first roll out locally in a socially-minded and sustainable way. He has close contacts at various local community organizations (described later) that he collaborates with throughout the year. Chris is an infinitely curious and light-hearted spirit whose journeys have taken him across the globe to Brazil, Colombia, Mexico, Kazakhstan, and Russia. He spent 5 years total studying and working abroad as a Mechanical Engineer and Technical Interpreter for minerals engineering projects in Spanish and Portuguese-speaking countries. His local and global perspective provide meaningful insight and leadership to our team.

• Alliance for Refugee Youth Support and Education - Collaboration on how we can best serve our most vulnerable communities
• Protohaven - Pittsburgh maker space that we share contacts with for prototyping, designing, and creating physical as well as digital content
• Construction Junction - Pittsburgh non-profit that we collaborate with for understanding the repurposed construction material market
• Fourth River Workers Guild - Partners to uplift trades associated with ecological home ownership education and project management
• Brew House Association - Provides insight with extensive history of building community and supporting artists
• Big Brother's Big Sisters - Collaboration to understand needs of teenage youth entering work and what fulfills them
• Bantha Tea - Pittsburgh tea shop that coordinates community garden produce exchanges and agreed to be beta users
• Green Market - Pittsburgh grocery that promotes local commerce and agreed to be beta users

We host a terminal for exchange between producers and consumers of goods and services, operating as a 2-way market. By including all forms of media, creators facilitate business in whatever way they imagine. Goods and service prices are designated by the creators as free, private, or paid. For example a fitness instructor has a 'shop' with paid video classes, private group chat service, free blog content, and promotes sponsored merchandise from a B-Corp clothing company who also has a page on the app. By having all offerings in one place, she retains customers, builds community, and works less by posting on one platform where the audience truly wants her content. This platform eliminates subscription models and does not rely on ads to profit, rather we'll take a small, variable percentage per transaction to cover costs. To incentivize consumer spending, user's will have the ability to chose whether their data is collected and sold, and if choosing to sell, they receive monetary credit to use on the platform; therefore, reducing inequalities and increasing the supply of money so that consumers receive assistance with purchasing and creators have demand. The most entrepreneurial creators find great success in this model, yet beginners or small-scale producers also see value. Technically, our platform must provide unsurmountable security protocols, superb recommendations, and high-performance functionality. Leadership must operate with ethical dignity in accordance with ideal community standards, have internal and external cultural empathy, and govern with keen insight into the present and future nature of global need.

At our current stage of development, costs are extremely low. All work is done on a volunteer basis by individuals who are energized and passionate about the idea, and the MVP is located on a No-Code web host. Our path to revenue includes two primary streams. First, we operate as a market linkage for producers and consumers facilitating trade relationships while contracting only 1% of every transaction since 30 cents + 3% must be surrendered to credit card fees. Long term we intend to cut the 3rd party credit card company and build a native, secure payment system that allocates a minimum of 5% per transaction to our business. Second, we'll operate as a market intermediary for brands to advertise to our users and take a fractional amount per data sale. With relatively low start-up costs, these two streams will support our testing phases. To achieve future goals such as unique, powerful algorithms, paid employees, robust R&D, etc. we will need to raise venture investment funds, or may skip this step entirely if feasible with help from universities.

Our primary reason for applying to Solve stems from curiosity for truth. We can find talented developers, raise funds, engage with users and scale on our own, although it would take more time and effort without the help of MIT.  At our early stage, we're focused on leveraging universities and research organizations precisely during our unfolding. Expert ethnographers, engineers, public services workers, and the like, all have ideas for restructuring the future, grounded in insights gained from their high perspective. A two-way social commerce market needs to manifest, regardless of features or UI, and we are committed to making it happen. In fact, we will continue regardless of what institutions financially support us. For us to carry onward without academic input would be a lost opportunity for both parties. Imagine our solution receives selection. We guide and govern with our high ideals and bleeding edge perspective on what emerging artist need, and MIT faculty and network get to test, monitor, and possibly implement their hypothesis for crafting a safer digital world for social interaction and commerce. Throughout this application, we've said we intend to build a sustainable future for exchanging value, and the most logical way to do such is in tandem with those well-connected, wise individuals with oversight we cannot yet imagine. Our leaders learn fast and think morally, but we know we cannot and should manifest this alone. We come to MIT with a transformative, potential worthy prototype. Together, what future can we create? We're here to listen.

We genuinely want to serve the common people, yet inherent, unforeseeable barriers block realism because we do not have access to high-level decision makers in policy, technology, and economics. For example, we had to pivot and minimize our strategy for building 3 times due to lack of resources, yet our model will best prove itself at scale. We definitely need more insight into concept dynamics, yet that does not deter us from asking for help because to truly build for inclusivity, we need global perspective. It's our hope that MIT sees the power in our leaders and our solution, therefore connects us with advisors and talent to help us create a usable pilot that will be well received for testing in multiple communities. After controlled observational tests, we'll be ready to build for broad scale and will already have the relationships and research in place thanks to this start.  

• Business / Technology Advice

  • Jack Dorsey - Understands social media development, international payments, and is an avid blockchain enthusiast.

  • Vitalik Buterin - Provide advice or partnership in building a decentralized app as the Ethereum CEO.

  • Michael I. Jordan - Provide business and technology advice as a renowned computer scientist with speciality in machine learning, AI, statistics.

  • OpenAI - Believes in shepherding AI for the benefit of society.

  • Mark Cuban - Investment and insight 

  • Microsoft - Blockchain/ technology solutions

  • Jigsaw - Access to datasets, products, and experiments targeted at deflating disinformation, harassment, deep fakes, and more. 

• Ethnography Advice

  • Joan Donovan - Research Director at Harvard Shorenstein Center for Media, Politics, and Public Policy

  • Graphika - Monitors 

  • National Endowment for the Arts

  • Kara Swisher - Journalist at Vox Media

  • Sophia Bush - Well-connected, intelligent, strong-oversight, influential

  • Melina Abdullah - Insight/connection to serving marginalized communities as a professor at CSU and founding member of LA Black Lives Matter

  • Neri Oxman, Mediated Matter, MIT - Helping to frame our concept to balance the producers and consumers as symbiotic life forms that sustain the planet as if cells of a larger organism

As one of our founders is a woman herself, Vodafone Americas and the Innovation for Women Prize committees would be well-represented by her leadership. Alyssa has been working in predominately male-lead startups and academic research groups for 5 years, yet built her early leadership foundations within majority-female organizations. She and Chris understand the varying communication styles between genders and how to accommodate both voices. They understand structuring a workplace suitable for gender and cultural diversity is crucial to manifesting an inclusive platform. Although, because of our early stage, we need talent. Leveraging MIT and it's network gives our business access to distinctive candidates needed to build a comprehensive platform. For the public, this solution gives women and girls a place for belonging, boosts well-being, and lowers the barrier to entrepreneurship by enabling them with technology and information, thus leading to empowerment. Many women, especially in rural and remote areas, do not have the ability to leave home, therefore, chance of independent income comes online. With this award and it's connections, our team would test our pilot among women's groups of varying age, demographic, and geographic location to ensure that we fully understand their needs. Our platform cultivates individuality, therefore, whatever skill a woman may have, she can share and monetize sustainably with little infrastructure. As the platform hosts, we need to observe and understand a woman's daily life on an international scale, which we believe Vodafone Americas and MIT could support as we constitute social commerce solutions for the future.

While our solution speaks of broad user groups on paper, the applications are near endless. For example, an adult working at a retail store has an interest in woodworking, so they search our app for skilled craftsman nearby. They come across a local maker of custom homegoods that posts informative videos and offers group support chats, so this person begins experimenting and communicating with the business and it's supporters. Eventually this person goes to the business and sets up a work trade of basic sales and marketing for lessons in woodworking. Driven by passion, this person's skills flourish and they use our app to begin posting their own custom pieces to sell abroad, easily transitioning them into a once seemingly unattainable dream of entrepreneurship. Our model goes beyond a simple search for a nearby business, instead enticing the searcher with social support and offering work trade options. Enabling individuals to learn new skills for free and providing localization ensures they are able to meet teachers for a hands-on experience while discovering their true passion. Our team would love GM's insight into how this model could work at scale or across borders. In the future, we imagine turning jobs into "games" by use of achievements attained on the app or through work trade. Businesses or creators could earn quality badges notations and tasks or jobs could be 'unlocked' once showing skill. With GM and MIT's help, we could incentivize workers to learn new skills and keep them engaged while progressing. 

Primarily, our platform aims to assist adults in scaling the skills they have and empowering them as entrepreneurs. Of course, our model assumes that they'll post and create some type of content which requires a degree of digital literacy. Yet, because our business model incentivises work-trade, adults can learn new skills for free or for equal exchange from others who are teaching a unique craft or subject matter. By focusing on real people, we aim to uplift the lower and middle classes, providing a viable option for anyone to monetize and optimize their talents in our global, online market space. With the Calouste Gulbenkian Foundation's international position and broad-sweeping topics of support, our team would thrive among their intercultural understanding, global connections, and myriad of expertise. Additionally, it is our aim to test this concept with representative groups in diverse locations, therefore, a pilot in Portugal and assistance in connecting with test groups would greatly further the inclusive ideals we intend to proliferate by ensuring that we are building with empathy for all, rather than bias towards Americans only. Additionally, founding member, Chris Lippert, has experience working abroad. Over 4 years, he traveled to 10 countries translating and managing engineers using his spanish speaking skills. We're aware that to successfully implement a revolutionary, global social commerce platform, inherently, we must be connected with all major societal groups sooner rather than later. Our team would proudly and courageously represent the Calouste Gulbenkian Foundation and MIT on an international scale.

It's no surprise that artificial intelligence impacts the type and quality of information humans consume. Information technology plays a massive role in content governance on social media. Perhaps one of the largest quandaries of our day exists in the lack of social media policy regulation, leading to misuse of technology as a strong-hold for directing human behavior. As a result, the well-being of humanity has starkly decreased on multiple facets. With the AI for Humanity Prize award and assistance from MIT, we could diligently work together to unfold algorithmic models that compliment the human propensity for socialization and consumption. Together, we could use insights from the historical atrophy of technology as applied to social behavior to manifest new models of browsing that respond natively, rather than trying to figure people out or hoping to optimize click-through-rates and ad revenues. Building powerful algorithms for recommendations can enrich people's style and provide space for them to come forward with their own character. Platforms that encourage heavy social interaction need to partner with individual users in effort to respect, build, and blend technology with cultural meaning and demote delusional content. With assistance in development and talent acquisition, we can create AI engines for curating relevant content while also stimulating humans with other economic ideas, crafted in a way that avoids the “Rabit-hole” or “echo-chamber” news effects. As neuroscientists, members of The Patrick J. McGovern Foundation are likely aware that human beings are complicated and have inherent interests that will intrigue them, some of which they could have never imagined. It's time to use AI to facilitate a healthy connection between real human beings and help them follow up on that connection, human to human. Of course, this ideal proposition can easily be manipulated for violent or discriminatory agendas. We are equally as passionate about using AI and machine learning to demote inflammatory content and truncate bad actors. As mentioned, our present human condition is gravely declining at the masses because of information sharing. Partnering with The Patrick J. McGovern Foundation and MIT could offer tremendous assistance in fortifying our backend security. In fact, our concept at any scale beyond a pilot could quickly and easily delegitimize itself without proper safeguards and instead become a threatening tool for violent propagation. On the contrary, our business model truly could strengthen communities and minimize inequality if implemented correctly. Hence, our desired support from well-researched and prolific institutions such as MIT. Similar to The Patrick J. McGovern Foundation we believe in allowing humans to rise up, never trying to replace them, or predict them, and instead using technology to promote healthier lives.