www.agromerchant.com

Agromarketplace Limited (www.agromerchant.com) is a pan-African agro-supply and distribution chain mobile solutions startup, which strategically partner with 12,227 smallholder farmers, strives to disrupt the unstructured food and agro-commodities market and supply chain in Africa right from the grassroots to the marketplace by helping to make fresh, healthy and hygienic farm-produce, foodstuff and agro-commodities affordable and easily-accessible through our doorstep-delivery model to every homes and industries across the globe through our 3C model; crowd-sourcing, crowd-vesting and crowd-sharing. 

We aim to create a one-stop Pan-African digitalized agromarketplace, revolutionize and innovate the way agro-supply and logistics is done by providing a structured, affordable, easily-accessible and doorstep-delivery services to every consumer globally. We are inspired to connect farmers produce to the global-market through our logistics-services and distribution-fleets. Ensuring high-quality of farm-produce packaging and disrupting the traditional-market (from roaming the market endlessly searching for fresh farm-produce to eradicating time-wasting and stress, theft and middlemen-invasions).

45million Nigeria smallholder farmers goes to bed cashless and poorer with their families. Not because they are not producing, but they couldn't access reliable market to buy their fresh produce. Yet, we spent billions on Foodstuffs importation while our farm produce waste. Post- harvest loses has accounted for over 70% of produce loss in Nigeria. Agromarketplace Nigeria creates a digital marketplace, www.agromerchant.com that goes beyond borders to provide instant and reliable market for small-scale farmers in Nigeria. We started with three states and we have moved to eight states in 2years. Likewise, Over 80 million Nigerians make a living through farming, yet Nigeria spends about $6.8b per annum on food importation. The wanton of harvest without market led to food becoming stale and unhealthy. By 2050, Nigeria’s population is estimated to grow to 350million people and we’ll be needing 110% more healthy food than what we require today. 

We are helping farmers in proffering solutions to the wanton hiccups they face in securing markets on-time, hence leading to spoilage and wastage of 75% of their produce through our crowdsourcing, crowd-vesting and crowdsharing framework.

We are stationed to ensure quality doorstep delivery to customers that need these produce. We have a high profile team with quality and unbeatable experiences in agriculture value-chain, logistics, smart-farming, supply-chain management, ensuring high quality of farm-produce packaging and disrupting the traditional-market (from roaming the market endlessly searching for fresh farm-produce to eradicating time wasting and stress, theft and middlemen invasions). Agromarketplace, www.agromerchant.com- through our 3Cs anchor aims to invest in Africa smallholder farmers and agrarian women to disrupt, innovate and accelerate home-grown agricultural-produce for the global markets. We offer Africa mainstay economy; agriculture-specific, tech-driven and timely supply-chain, logistics and market services support. This is combined with our extension-service and funding management. We are helping farmers in proffering solutions to the wanton hiccups they face in securing markets on-time, hence leading to spoilage and wastage of 75% of their produce through our work-on-the-field framework. In the nearest future, we will leverage innovative supply-chain, deep-data and blockchain-technology to offer B2B and B2C services to ease the costs of produce purchase by 28%, reduce overhead-costs, eliminate third-parties, and hauling costs by 40%. We connect farmers with customers directly using our mobile platforms without farmer leaving their farms and customers leaving their workplace.

Agromarketplace helps to connect and target 2million Nigeria farmers and agrarian women with customers directly using our digital and mobile platforms without farmers leaving their and customers leaving their workplace. We help farmers and customers handle distribution and supply chain process; quality control, logistics, doorstep delivery and facilitate payment transfer after delivery. We are the farmers and low-income customers one-stop digital marketplace for agricultural commodities and fresh farm produce. Our crowd-sharing service ensures bulk-supply of farmers agro-produce to homes and industries. It helps consumers in peri-urban and urban to bulk-order and share fresh-farm produce, healthy foodstuff, fruits, vegetables and livestock and hygienic agro-commodities. We grouped these smallholder farmers into clusters and cooperatives of 25 per group, aggregate and sort their produce with our quality control mechanism, and pickup from their farms without leaving their farms to customers doorstep in the urban. this has greatly addressed and improved farmers income by 45%,  boost food security, drastically reduced post-harvest loss and unhealthy food. Likewise, we provide fresh and healthy farm produce to our customers by quickly connecting our logistics partners to deliver to the urban markets or cottage industries. 

By 2050, Nigeria’s population is estimated to grow to 350million people and we’ll be needing 110% more fresh-food than what we require.Today, over 27million smallholders-farmers have access to mobile-phone- they can connect us to inform us what they are planting, volumes, price and location. Agromarketplace pick it from there and create the market even before they harvest their yields. This ensures freshness and quality retention of produce. Our goal is ensuring the supplies of healthy and hygienic farm-produce at low-cost delivery to customers-doorstep.We provided market and extension-services for over 11,030local-farmers, 56% constituting rural-women doing intensive-farming in Southwest and Northwest Nigeria. 

Agromarketplace Limited (www.agromerchant.com) is a pan-African agro-supply and distribution chain mobile solutions startup, which strategically partner with 12,227 smallholder farmers, strives to disrupt the unstructured food and agro-commodities market and supply chain in Africa right from the grassroots to the marketplace by helping to make fresh, healthy and hygienic farm-produce, foodstuff and agro-commodities affordable and easily-accessible through our doorstep-delivery model to every homes and industries across the globe through our 3C model; crowd-sourcing, crowd-vesting and crowd-sharing. 

We aim to create a one-stop Pan-African digitalized agromarketplace, revolutionize and innovate the way agro-supply and logistics is done by providing a structured, affordable, easily-accessible and doorstep-delivery services to every consumer globally. We are inspired to connect farmers produce to the global-market through our logistics-services and distribution-fleets. Ensuring high-quality of farm-produce packaging and disrupting the traditional-market (from roaming the market endlessly searching for fresh farm-produce to eradicating time-wasting and stress, theft and middlemen-invasions).

Competitors are;

farmcrowdy.com

thriveagric.com

https://eafruits.com/

More digital-solution players and stakeholders like farmcrowdy, thrivagric and governmental extension agents are focusing on ensuring food production, access to land and smart farming with no or little attention to driving the agro market industries which has the potential to contribute $ to nation economy GDP at % growth rate per annum if well-structured and democratized. The poor farmers are left to lookout for market which they fail to find. 

We help farmers by developing four-varied innovative, low-cost and low-tech supply-chain packages/solutions to strengthen and connect fresh farm produce 8x faster to the local and international market. The solutions are;

• www.agromerchant.com; ensures pre-ordering, micro and bulk delivery and supply of fresh farm produce and agro-commodities to customers doorstep
• Engagement of local trucks to ease transportations: Facilitation of the local logistics and hauling drivers to be active participants and distributors of farm produce right from the farm to the marketplace. This solution simplifies the supply chain processes
• Extension services and support system: we provide the platform for experts to provide technical trainings and supports, post-harvest handling and care and ascertain quality control assurance to enhance produce quality, market-fit and make farm produce appealing to the local and international markets.
• www.extramileafrica.com, our Financial inclusion and investment platform provides a micro-saving platform to smallholder farmers to enable them have access to credit facilities for their farm maintenance, harvesting and market accessibility and pay back with no interest. It is also a fintech investment platform that empowers Africans and low-income earners to co-invest individually or cooperatively in agro-commodities trading/market with farmers and get 9-12% ROI.

Agromarketplace Nigeria Limited (www.agromerchant.com) is a pan-African agro-supply and export chain mobile solutions startup. 

We have developed four-varied innovative, low-cost and low-tech supply-chain packages/solutions to strengthen and connect fresh farm produce 8x faster to the local and international market. The solutions are;

• www.agromerchant.com; ensures pre-ordering, micro and bulk delivery and supply of fresh farm produce and agro-commodities to customers doorstep
• Engagement of local trucks to ease transportations: Facilitation of the local logistics and hauling drivers to be active participants and distributors of farm produce right from the farm to the marketplace. This solution simplifies the supply chain processes
• Extension services and support system: we provide the platform for experts to provide technical trainings and supports, post-harvest handling and care and ascertain quality control assurance to enhance produce quality, market-fit and make farm produce appealing to the local and international markets.
• www.extramileafrica.com, our Financial inclusion and investment platform provides a micro-saving platform to smallholder farmers to enable them have access to credit facilities for their farm maintenance, harvesting and market accessibility and pay back with no interest. It is also a fintech investment platform that empowers Africans and low-income earners to co-invest individually or cooperatively in agro-commodities trading/market with farmers and get 9-12% ROI.

After solving my mum market crisis, this led me to a comprehensive primary and secondary research on market solution for agricultural and fresh farm produce. NBS reported 35% of Nigerians are smallholder farmers and 90% of these farmers don’t know how or have the resources/wherewithal to connect their produce to the market faster and in an acceptable and well-packaged manner leading 65% of produce loss and wastages, massive importation of foodstuff and agro commodities into the country. AFDB reported that $6.1B is spent annually to import agro commodities into Nigeria while Nigeria experience a colossal loss of 65% of her locally-grown produce as a result of wider gap existing between farmers and the market. What an irony? The same produce we are growing, we are importing. The Nigeria urban market alone is estimated to 80million with an average spending on fresh farm produce and foodstuff to be $1billion. The market share is huge. At Agromarketplace, we are bridging the wider gaps existing between the smallholder farmers producing 80% of locally-grown produce in Nigeria and the Nigeria consumers/markets using technology and collaborating with local services provider. This has greatly helped to democratize and structure agro-market in 12 rural communities and 8 cities in Nigeria.

Our shared-profiting community which comprises of local farmers, packaging and logistics providers, extension experts and input suppliers are disrupting the traditional and unstructured agricultural market, eliminating middlemen bottlenecks and bureaucratic policies. We are ensuring smooth transaction-flow processes among all market players through our digital platform.

Presently, we serve 125,000 farmers

in one year, we aim to target and serve 550,000

in five years, we aim to serve 2,000,000 farmers in four countries in Africa

Launching our social media platforms

Recruiting field activators to work with farmers on sourcing, and picking up their produce

Working with 800,000 smallholder farmers in 16 states in Nigeria

Development of Agromerchant App by 2021

Engaging over 25000 rural women in sorting and packaging of agricultural commodities

Three website and app developers

Two social media marketer and five online promoters

fifty-Five interns working with us on extension services, providing training services to rural farmers on quality control, smart farming practices and management. They also help the farmers to scale and weigh their farm produce before packaging and loading them into the trucks by loaders.

Presently, we have 30 full-time marketers and 120 part-time marketers we base on base on commission and incentives working for us

Secure contract-base agro-supply with two exporters and three agro-industries

Working on our export supply chains

Introducing three new products supply chains- crowdsourcing, crowd-sharing and crowd-investing. These products were launched this year to include B2C operations into our platforms.  Crowd-sharing is a peer-to-peer way of enabling our retailed customers and consumers to bit-by-bit among themselves based on their needs our bulk-supply. 

What is the essence of 70% of Nigeria smallholder farmers toiling day and night to produce food and raw materials for all and 70% of these produce got spoiled and wasted on the farm either because they couldn’t see fast market or couldn’t get to market on time leading to huge importation of the same produce from other countries which are more expensive and making our farmers to keep living in abject poverty? Sales and market is the biggest challenge a farmer faces. There is a huge gap to be filled to structure and digitalize farmers market in Africa. Agromarketplace bridge the poor market-links and market-fits gap

I had experience and expertise in agricultural supply chain, extension services, ICT having been trained by agricultural experts like IITA, USAID and USDA in Nigeria and Ghana and big businesses like Lagos Business school, Ecofarmer in Zimbabwe, AGRA in Rwanda. This has given the impetus and edge working with farmers in rural communities. Our presence has reached 12 states and 58 rural communities in the last three years of floating this startup.

At Agromarketplace, we also engage local youths and women trained by our partners within the location of our registered farmers to help farmers in cleaning, sorting and packaging farm produce, loading their produce on pickup trucks. It is exciting that we are solving a big addressable problem that has led over 5million farming household into abject poverty reneging them to their fate. These household toiled day and night to boost production and facilitate food security, yet, they couldn’t connect the market and vice-versa due to ignorance, poor packaging and attraction, middlemen deceit and lack of extension services leading them to be losing 65% of their yields. We are changing the narrative by making small-scale farmers produce market-fit. We are creating the supporting system and links to help them have access to everything they need to succeed in the marketplace. 

I had experience and expertise in agricultural supply chain, extension services, ICT having been trained by agricultural experts like IITA, USAID and USDA in Nigeria and Ghana and big businesses like Lagos Business school, Ecofarmer in Zimbabwe, AGRA in Rwanda. This has given me the impetus and edge working with farmers in rural-communities. Our presence has reached 16states and 58 rural-communities in the last 4years of floating this startup.

Agromarketplace is the #1 Nigeria indigenous low-tech and low-cost driven agritech platform that provides market-support services and market-access to over 25million rural and smallholder-farmers at no-charge on our one-stop marketplace platform, 

8 full-time staff

280 part-time

23 contract staff

Tunji Oseni is a business brand strategist with 4years experience in big data analytics, brand analysis and experiential marketing to the bottom of pyramid across Africa. Tunji Oseni brings his expertise in helping the underserved, unreached and unbanked which are mainly smallholder and rural farmers in the hitherland to understand market algorithms in the simplest form they can comprehend. He helped Agromarketplace Nigeria customers to get seamless access to data and market penetration analysis in a simplest and basic form.

Oluwadara Morakinyo is a perfect match in our leadership team as he brings his 5years in logistics and export market into Agromarketplace Nigeria. He is helping the smallholder farmers with market and huge customers aquisition. Presently, he works with 2,005 farmers in 4 communities in the Northwest of Nigeria to access market distribution and supply to customers doorstep.

Kemi Idowu brings her 21years experience in banking and finance to our leadership team.

I had experience and expertise in agricultural supply chain, extension services, ICT having been trained by agricultural experts like IITA, USAID and USDA in Nigeria and Ghana and big businesses like Lagos Business school, Ecofarmer in Zimbabwe, AGRA in Rwanda. This has given me the impetus and edge working with farmers in rural-communities. Our presence has reached 16states and 58 rural-communities in the last 4years of floating this startup. We also partnered with all farmers assocaition of Nigeria, Ondo state agribusiness commodities association, Wealth creation Agency, IITA, Industrial training fund and Tony Elumelu Foundation,

Agromarketplace is the #1 Nigeria indigenous low-tech and low-cost driven agritech platform that provides market-support services and market-access to over 25million rural and smallholder-farmers at no-charge on our one-stop marketplace platform, 

Through our crowdsourcing service, we ensure individuals, clusters, cooperatives, and peer-2-peer investment through the purchase of minimum of one slot per unit which is #32,000 ($88.89)/unit with no maximum slots. This index indicates anyone including farmers can purchase as many units as possible with ROI of 8-10% per slot in 45days. This investment portfolio ensures we buy in bulk from smallholder farmers and agrarian women and supply-deliver in bulk and at wholesale price through our crowd-sharing service.

Our crowd-sharing service ensures bulk-supply of agro-produce to homes and industries. It helps consumers in peri-urban and urban to bulk-order and share fresh-farm produce, healthy foodstuff, fruits, vegetables and livestock and hygienic agro-commodities.

After a very good harvest of her 38 bunches of plantain in early 2014, my mum, a peri-urban farmer in Ondo state was hoping and struggling to get buyers who would buy her plantain in bulk so that she could buy inputs for the next crops season and pay her medical bills. She harvested her plantain all at once without firm market-orders and sorting, she raced to the open market to sell her plantain with high anticipation. She was disappointed and depressed as she could only sell one-bunch- the open-market was flooded with varieties and sizes of plantain and nobody wanted to buy her asked price. Less than two weeks, all effort to sell proved abortive and the plantains were going bad, she was forced to sell 50% of the plantain at a ridiculous reduced price by 40% against her initial selling price and she threw away some over-ripped ones. It was at this point we realized there is a huge market crisis. 

It was the initiative that spurred me to birth Agromarketplace Nigeria Limited, www.agromerchant.com, a shared-community model and digital platform to help more struggling and smallholder farmers facing similar market crisis.After solving my mum market crisis, this led me to a comprehensive primary and secondary research on market solution for agricultural and fresh-farm-produce. NBS reported 35% of Nigerians are smallholder-farmers and 90% of these farmers don’t know how or have the wherewithal to connect their produce to the market faster and in an acceptable and well-packaged manner.

Agromarketplace Nigeria Limited, www.agromerchant.com is poised towards the development of the country through and leveraging agribusiness, by making it profitable and attractive to existing and new farmers, and agro-investors alike. Agromarketplace is an organization floated in order to rectify the erroneous notion that agribusiness is not profitable. We are strategically positioned to solving the problem of agricultural supply chain, procurement, marketing and exportation through synergy, robust network and

Strategic partnership.

We are a conglomerate of like-minds and insightful people bound together in purpose, faith and tenacity to wither the challenges in no long distance time.   We are set to partner with you to not only put smiles to all farmers across the federation, also, to immensely generate wealth for ourselves across board. 

Our company forms a strategic partnership with farmers, primary agro-producers, industries, and associations like Wealth Creation Agency, Ondo State Agricultural Commodities association, Releaf, USA, All-Farmers Association in Nigeria.

Partnership Framework and Marketing Strategy

Our company forms a strategic partnership with farmers, primary agro-producers, industries, and associations like Wealth Creation Agency, Ondo State Agricultural Commodities association, Releaf, USA, All Farmers Association in Nigeria, Tony Elumelu Foundation, Solve and selected young fostered Agropreneurs to fast-track our well-coordinated commodities sourcing and stocking. We also build a holistic partnership with reputable haulage service delivery and engage young marketers and our “foot soldiers” to market make and handle deliveries of branded products. We assembled a lean team that drives our marketing of brands and products online using SMS and email-marketing, database management, social media, content marketing, and relationship marketing and cold calls to pitch prospects.  We are also building “foot Soldiers” to drive our direct marketing, jingles, distribution of fliers and catalogues. Our marketers are placed on commission and bonuses are designed for a customer that makes referral.  They will my startup to;

i. To create and pursue dynamic activities in agroindustry and technology for the remodeling of Nigeria economy and the elevation of the nation’s primary occupation and comparative advantage (edge) - Agriculture.

II. To boost and expand the reach of local content in agroindustry and promote agribusiness and its value addition services, enhance food security operations, boost farmers’ confidence and leverage our online platform to expand their reach and distribute wealth, improve agricultural products marketability, accessibility, and consumers purchasing power through ecommerce.

III. To apply simple technological-driven initiatives and convenience to the life of the general public and boost export market.       

After a very good harvest of her 38 bunches of plantain in early 2014, my mum, a peri-urban farmer in Ondo state was hoping and struggling to get buyers who would buy her plantain in bulk so that she could buy inputs for the next crops season and pay her medical bills. She harvested her plantain all at once without firm market orders and sorting, she raced to the open market to sell her plantain with high anticipation. She was disappointed and depressed as she could only sell one bunch-Less than two weeks, all effort to sell proved abortive and the plantains were going bad, she was forced to sell 50% of the plantain at a ridiculous reduced price. It was at this point we realized there is a huge market crisis. I took up the responsibility to solve the market hiccups. I came up with an innovative idea of sorting the plantain by sizes and packaging them in small units inside neat boxes, and I put it on an online platform, www.nairaland.com to market them at a higher price. I was shocked to see the remaining plantain all ordered for by retail shops and consumers in the suburb same day.Our packaging, online presence, convenience ordering and doorstep delivery solved the market crisis. It was the initiative that spurred me to birth www.agromerchant.com, a shared-community model and digital platform to help more struggling and smallholder farmers and women facing similar market-crisis to help them getting buyers without location barriers.

To create 3million jobs through agricultural supply chain and pre-market and market extension services to empower rural communities in Nigeria. Our ultimate goal is to see farmers not just growing crops, but to nurture and help them earn more.

Agromarketplace leverages technology and digital tools to help low-income earners in farming and farm support activities, constitutes over 48% of Nigeria population to earn better living get on our e-marketplace with no charge with our shared-profit model

Our market support system services and profit-sharing business model has immensely help us to quickly scale our brands and visibility among farmers and other supply chain service providers.

We want farmers to be in control of their produce. In the word of George Washighton, Agriclture is the most healthful, useful and noble employment of man. It is time to disrupt the space. In Agromarketplace, our first customers are the smallholder farmers who owns the produce (agricultural products), and the local truck drivers who owns the vehicles. What we do is to source and connect them with customers (reliable markets) using our digital and mobile platform, www.agromerchant.com at no charge. 

To avoid rejection of produce by customers, we also go the extra mile to connect farmers with quality control workers, packaging agents and extension workers to ensure their produce is market-fit and meet market specifications before reaching customers doorstep. We create the exchange and profit-sharing mechanism, and we are paid a commission of 15% of the total profit made from each customers we refer to the farmers and truck owners. We maximize farmers profit by giving them 60% of the proceeds while 25% is shared among truck owner and other market support agents that helped the farmer in quality delivery.

Our platform, www.agromerchant.com simply connect farmers produce to market supporting services and eventually to the market for high-yield profits and improved income, thereby eliminating middlemen bottlenecks, rural-urban migration through descent employment through agricultural value-chain for rural youths and women. post-harvest loses and 70% farm produce wastages which have caused 48% of Nigeria population (180million) which are mainly smallholder farmers to live in abject poverty, below $2/day. With our platform, customers can now consume and access fresh, healthy and hygienic foodstuff and agro commodities at the comfort of their domains. Likewise, we give better and quality jobs through our platform to low income individuals that have vehicles but are idle 90% of the time to help farmers take their produce to the market faster. This singular innovation has drastically reduced by 80% the waiting time farmers have to wait on queue waiting for the same vehicle to come back and pick their goods.

We are solving the market challenges farmers face on a daily basis after harvest which led to 70% loss of their farm produce before or after getting to the market. in Asia and sub-Saharan Africa smallholder farmers produce up to 80% of the food consumed and support up to two billion people (IFAD 2010).