PlataformaVerde

We solve Problems arising from the lack of traceability in the productive chain of industries and companies. We can help cities and states with waste management, identifying, tracking and providing detailed information on the big generators and also provide real-time insights on transportation and final disposal of it. By understanding the waste generation data from large generators, we can help create an ecosystem for reusing food suitable for consumption.

PlataformaVerde helps companies to achieve zero-landfill providing full traceability of their production chain and support on environmental compliance, avoiding that waste generates major public health problems, taking care of the environment and the sustainability of the planet.

Companies typically control information about the extraction of raw materials, the production and management of solid waste through isolated spreadsheets and internal documents. It's slow, bureaucratic and often inefficient work that also does not provide data in real time. This leads to the generation of inaccurate and outdated information, which hinders managers rather than helping them to identify problems and make better decisions. The path of the tracked materials is not clear to the company, or to the authorities, leading to legal risks for companies and to the environment. 

The lack of control over the extraction of raw materials, puts the future production of various foods at risk, as well as the ability to replace them or improve production chains. Productive losses can be transformed and reallocated within the product chain, increasing the efficiency of the process and the shelf life of the products enabling the creation of a system for reusing discarded foods that are still fit for consumption. The lack of awareness generates another impact: only a few people understand the seriousness of the waste and waste problem. Most consider them not as an opportunity, but as a useless expense and bureaucracy to be dealt with.

PlataformaVerde empowers companies to have full control over their production and/or commercial chain. Our blockchain software tracks raw material extraction, production processes, and waste disposal, monitoring the entire supply chain until the appropriate destination. Besides controlling production losses, waste generation and appropriate destination, companies also benefit from the knowledge we provide inside the software on the municipal, state and federal environmental legislation, certified technical standards and the financial flow regarding waste. This helps not only sustainability areas but also legal, financial and production sectors of companies.

We help companies become more sustainable and to learn more about and comply with environmental legislation, increase control over the production chain, reduce inefficient administrative work, improve financial results, understand how much and what type of waste they generate, how it moves across the disposal chain until it reaches its final destination. Also, we track opportunities for process improvement, for example, recycling more or different types of waste. With our data technology and transparency, we can trace and map the use of raw materials and waste produced in cities, bringing efficiency to the private and public sectors and, also, directing pre and post-consumption materials to be reinserted in the production chain.

Since our company is in the market, we have helped companies to dispose of their waste correctly. Up until now, more than 800 thousand tons of waste were managed through our software – that means that all of that was disposed correctly, not polluting the environment. To the population, that means a cleaner environment: it reduces the risk of contamination. Also, by our software, companies recycle more: that helps generate more jobs and income for those who work with that market and also create an ecosystem for reusing food suitable for consumption.

We were built from the "waste" up. Greenplat started as a software to help teams with waste management challenges. In the process, we understood that it could be more. 

From the understanding of the internal process of the industry's production chain, it is possible to create an ecosystem that adapts to the demand for productive gains and losses. With this, it is possible to improve the way food is treated and avoid waste, managing to reallocate in the production chain food that are suitable for consumption.

We are the first brazilian company that uses blockchain in a non-financial application and in a BaaS (blockchain as a service) model. By watching how we grew in two years (from one client to 1,200)  and how we are now helping the largest cities in Latin America, starting with São Paulo that has 12,5 million habitants, in which we tracked more than 680k active companies that generates more than 20k tons of waste daily. To manage waste, we could say that our innovation has a great value to the private and public sector.

All our software is in a network format, where the inputs are shared between the parts of the chain and the data is not repeated. There are a lot of environmental platforms, but none that have developed this ecosystem locked and encrypted in blockchain between every part of the chain. Using Blockchain technology for encryption, traceability and information compliance makes it difficult to copy the solution. When we create other linked ecosystems, we increase the technological blockage. Today, we have 18 modules and 8 interconnected portals. We have 3 patents and 2 trademarks that also protect our business.

Until the pre COVID-19 scenario, our solution had zero churn in 3 years of operations. 

We have great success cases,Takeda Pharma Brazil became the first industry of Takeda Group to become zero-landfill in less than 12 months of using our solution. And Renault Brazil, managed to increase the results of scrap sales through the management of losses and gains in its production chain with our solution.

With heat maps of the generation of food waste in supermarkets, bars and restaurants in the city of São Paulo we were able to raise the possibility of reusing and redirecting food losses in more than 40,000 developments in the city of São Paulo and in conjunction with the Ellen Institute MacArthur we are trying from the data that we generated to make this targeting in the right way.

In Brazil, only 53% of the waste is appropriately destined: there is no transparency in this relationship.

The same lack of control happens over the extraction of raw materials, which puts future production of several goods at risk as well as the ability to replace them or improve production chains. Productive losses could be transformed and relocated within the product chain, increasing the process efficiency and the shelf life of products.

We have more than 2.000 paying customers in the private sector, and in the public sector we attend more than 680k companies in the city of São Paulo, registered as large generators.

In five years we hope to be attending all the brazilian territory and major cities around the world.

Internationalization is in the near future roadmap for GreenPlat. We can help the public and private sectors to comply with environmental legislation, reach aggressive environmental goals and to regulate the actors of the production chain to reach a more sustainable production at a global scale. We are currently developing our strategy to enter the US market, understanding that ii is one of the countries with the highest production rates of the world and we can provide the greatest value for society.

Over transparency is one of the problems we face, we realize that many companies and governments are afraid of using data and exposing their shortcomings.

Working on these deficiencies from practical and financial results on them, as proof of concept to those who end up creating these barriers.

PlataformaVerde developed by GreenPlat. Our CEO & Founder Francisco "Chicko" Sousa, has been in the market for over 23 years. He is also a member of the World Economic Forum as a pioneer technology in the area of tracking production chains and is the only Brazilian in a world collision of the United Nations and the World Economic Forum in the development of an open worldwide platform for tracking consumer goods and their production chains.

We have a team of 66 workers. 

On our C-level team, we have Raphael Guiguer, Head of Projects, an advisor with experience in development of new businesses with an emphasis on infrastructure and energy projects with international players. Dyemerson Almeida, CTO, is a developer with extensive experience in IT services, business solutions (development, implementation of applications / web products), specialized in languages such as PHP, Javascript, HTML / XHTML, among others. 

Fernanda Mano, CCO of Sales and Marketing. She has +10 years of experience working in Marketing and Sales, most of those dedicated to startup and technology companies.

We work in partnership with our customers. According to their demands, we were able to improve our software and create new features and modules that can cover a wider range of services provided. Among our successful cases, we have Takeda Pharma Brasil was the first factory of the Takeda group to become zero landfill with the help of our software.

B2B. We currently operate in more than 20 markets, such as fashion retail, food retail, chemical industry, pharmaceutical industry, heavy and commercial automotive industries, food industry, beverages, Construction, Recycling cooperatives and other.

We see it as an opportunity to accelerate our solution for sustainable food systems and our internationalization. Also, we can get partnership with other Solvers from around the world. 

We need to improve our marketing to have a more commercial image.

We seek for food industries and supermarket chains. Also we seek for partnerships to accelerate the distribution of our product in the food production and distribution chain, in addition to looking for partners to enter international markets. 

We are qualified because our solution has managed to generate jobs not only within client companies but also in external entities that provide waste collection, transportation and recycling services for companies in the city of São Paulo. Also, our solution helps to avoid public health problems related to poor disposal or improper disposal of waste, ensuring an appropriate final destination and the least possible waste.

We will use this prize to continue growing with our solution and to focus even more on our internationalization, so that other cities in the world can benefit from our solution and the advances of the positive impacts we can bring.