Cyklus

The problem to be solved is the waste of food product packaging, which could be reincorporated and reused by companies. Today, these wastes generate a great environmental impact, which could be reduced if the containers were used again for food consumption.We seek to generate a change in consumer awareness, to promote more efficient and sustainable consumption. 

The United Nations Organization warned that each year more than 400 million tons of plastic are produced in the world an only 9% of the waste produced is recycled. Because plastic is such a persistent material, the ecological, economic and eco-toxicological effects of plastic pollution are all long-term. These include: Physical impact on marine life: entanglement, ingestion, starvation. Chemical impact: the buildup of persistent organic pollutants like PCBs and DDT.

What we offer to the market is a sustainable consumption through which we provide our customers with food and products but with a returnable container. We help solve one of the problems that could most affect us and future generations ... pollution. The main attributes of our value proposition are that we would be the first company to present sustainable consumption in an online supermarket format in which we will offer only returnable packaging products that will be delivered with delivery to homes. The idea is that the products are mainly purchases for the home, food that is consumed daily and hygiene or cleaning products

We are targeting an audience, currently growing, made up of those people who seek to have a more environmentally friendly life, without having to stop consuming those products they buy daily for their homes.They perceive that by buying these products they are not only satisfying food, hygiene, etc. These people are going to have to be willing to change the way they buy and use these products, but without neglecting the products they consume daily. They must have the intention of adapting their behaviors under the premise of an ecological good. .We can say that the public we are targeting are people who want to make a change in the way they consume and the garbage it produces. They are people who have a greater conscience and seek to have a more environmentally friendly lifestyle, without having to make a great effort and stop consuming the products they use daily. We can highlight values of the personality of these people, such as empathy, predisposition to change, the desire to start new things. They are also people who believe that change is necessary, who want to start with themselves not only for their benefit but also to set an example.

Our project seeks to generate both an environmental and cultural impact. That is why we believe that no problem offered is specifically aligned with ours. Despite the fact that they are all related. We want our online supermarket to have all possible options. This includes small merchants and farmers. We know that by joining together we can fix the environment.

We will be the first online supermarket in all of Argentina that proposes a sustainable and comfortable idea for our customers.People desperately search for a change but can't find an option that fits their pocket or just can't find an option.

Our system relies on the web page for purchasing the products with various methods, ensuring their delivery and interact with personnel for assistance or claims. Enabling this type of communication will make it easier for new users to get comfortable with the system, and it will also be a good source of feedback for us. 
Furthermore, we will need advanced cleaning systems to sanitize the packagings and comply with strict cleaning policies. This is an important thing to keep in mind, since not respecting cleaning policies, especially with returnable packagings.

We base our system on Loop, which is a company that has already applied these technologies successfully. They have an online supermarket designed to simplify purchasing these returnable products and they are the ones responsible for cleaning the packagings with state-of-the-art cleaning systems. Loop serves as evidence that this system, if it is able to effectively connect with the consumers, can work, as they are expanding their business in multiple countries.

Nowadays, there is a growing tendency of sustainable solutions for all the human activities. Our company looks to make a change in the consumers behaviour, we want people to start seeing the products they use not as waste, but as reusable materials. The idea is to create a circular economy, where the materials that we extract from the ground and then throw away, now have a longer life so the world will be less contaminated and overexploited. Based on recent survey, millenials are more willing to buy sustainable products so it is a necessary change that more and more consumers will help with. 

We aim to establish the delivering system for the northern part of Buenos Aires city, and that would include about a million of potential consumers. Out of this million, we can safely say that most of them could potentially be interested in buying our products, since this is where the upper-middle class and upper class is located -so the slightly higher price because of temporary deposits won’t be a problem,- and most of the products that we sell cover basic household goods.

Our goal for next year is to start incorporating more brands and products to the platform in order to attract more clients

People's awareness of caring for the environment, which is what our enterprise seeks to achieve, is not incorporated by all people

Competition in the food sector is high and there are large supermarkets that sometimes have lower prices due to the volume of their sales.
It is more difficult for small businesses to expand compared to large supermarkets
The initial investment for our venture is high.
We completely depend on our suppliers of the different products on our platform being loyal to us and not selling their returnable packaging to other competitors.
Certain regulations and licenses that by law we need to be able to develop our business with returnable packagingSince the purchase of products from suppliers is going to be by lot, this can generate long-term debts that create a problem when wanting to end the business.
In Argentina, the large number of legal regulations make actions such as firing costly.
The alliances that we direct can appear as a problem if on the other side they do not want the activity to end (for example, due to an image issue).

We are currently a team of three people in which the three of us have an active role and do not have assigned tasks. Although in practice Mateo Filarent is in charge of the economic area, Sebastian Garavano is in charge of the technological arena and Violeta Seoane is in charge of the legal field and communication.

Despite our young age, we are a group of students very involved in the environment and in the damage we cause on a daily basis. We are fully capable of carrying this idea out, as we also have classes in economics, marketing, tax, business administration and law at our high school since we were children. What would help us in practice, we believe that our age is a benefit since we come from a generation that is very shocked and seeks to generate a change in harmful consumption urgently.

Currently we do not belong to any organization but we are closing some negotiations with some organizations such as the NGO chain that deals with environmental problems and with the mutual AMIA that could finance us in large part.

What we offer to the market is a sustainable consumption through which we provide our customers with food and products but with a returnable container. We help solve one of the problems that could most affect us and future generations: pollution. The main attributes of our value proposition are that we would be the first company to present sustainable consumption in an online supermarket format in which we will offer only returnable packaging products that will be delivered with delivery to homes. The idea is that the products are mainly purchases for the home, food that is consumed daily and hygiene or cleaning products.The market we are targeting seeks in our products to be able to consume those things that they consume every day, minimizing the environmental impact. They perceive that by buying these products they are not only satisfying food, hygiene, etc. needs. They are also contributing to an ecological cause.The activities that require our value proposition are Sales, Transportation, Container Cleaning, Logistics and collection of returnable containers.Moreover the activities do not add value and therefore we decided to outsource are packaging, sealing, production and labeling.