SUPER ENERGY FARINA

The Democratic Republic Congo is highly affected by the malnutrition of children and pregnant women. According to the WFP almost one over two children suffers from chronic malnutrition.  regarding this matter us, Food For Life team decided to focus on children and then created SUPER ENERGY FARINA to address the problem. Moreover we are creating not only new jobs for the youth but also participating in the country's economic growth by paying taxes. In addition,  we are working closely with local farmers to get bio raw materials. 

The malnutrition of children and pregnant women is really an issue in DRC and so many other countries in the world. UN organizations are trying to handle the issue but they have not yet covered the whole country. Children are the most affected. 

SUPER ENERGY FARINA is used for porridge and it obtains in two steps, the first is milling and peeling grains of maize, wheat, soya, sorghum and rice. Followed by the mixture of these cereal flowers added with some sugar. Proteins that contain in SUPER ENERGY FARINA are essential for sustainable growth of children.

Food For Life is located in DRC, Bukavu province. Our direct customers are parents and some adults but we focused more on children as end users of the product. At Food For Life we believe that children are leaders, doctors, engineers and change makers of tomorrow so if we care about them today their future will be well directed but if we leave the problem unaddressed, consequences will be horrible. 

Entrepreneurship is more about chasing opportunities. We observed and analyzed the problem and then we decided to work on it. After seeing that there was no company trying to solve the same problem. Instead of importing the product from outside the country now it's possible to get the same product produced locally. 

As one of the vulnerables of the malnutrition, I know exactly how it is hard and how being poor can affect someone's life. Our solution is simple but it has enough impact on children lives. What makes us unique is that we have a dedicated team that works hard to improve the quality of the product, we also letting parents getting involved in the production process. Moreover we have a delivery service that allows customers to save their time by just making an order. Furthermore there is no company producing the same product in our province. 

As I said before, the solution is easy. So the technology that we are also using is easy. The process of getting the used product consists of: Milling and peeling gains of cereals in a machine then we get powder or flowers, we mixture it and we add sugar in addition in the coming months we will be adding vegetable Parfums to attract more consumers.

Food For Life is a branch of CTA ( Centre des Technologies Appliquées au sud-kivu) For For Life is more based on agriculture. Legal patents will come after. 

The Democratic Republic of Congo is one of the highest countries affected by the malnutrition of children and pregnant women in the world. According to the World Food Program, also one over two children suffers from the chronic malnutrition. This represents 6 millions of children under the age of 5. Our solution is simple and very useful for the sustainable growth of children. Cereals contain proteins that boost the growth process of any human being. Regarding this we said instead of one cereal rather using five of them to allow people to have a healthy body.

Due to limited resources, actually we are producing less than 50kg per day. But according to our business plan, once we get fund we will be able to produce in the first year 62,400 kg. Notice that we are selling a box of 1kg what represents one customer. In five years we are planning to produce 998,400kg then to reach 998,400 customers in order to reduce the malnutrition of children

Our goal in the first year is to overcome to the problem of children what is malnutrition, moreover running the business so to attract more customers finally create jobs for the youth. In five years we want to expand our businesses in the entire country and in the neighborhood, then provide a service of quality to our customers in order to tackle the malnutrition issues. As we are growing we must assist local farmers so they will be motivated enough to produce more because they know where to sale their products

The government taxes are barriers that we are facing, also the competitors, we are competing with wholesalers who import the simular product from outside and they have enough money than us. Our package is not really attractive.

As we are growing up, we are in the obligation to improve the production process otherwise we will lose. Regarding competitors, they just import product but we have a competitive advantage on them, we are offering the freshly bio harvested product to our clients and our package is degradable. Moreover we have the delivery service what after delivering they collect information from customers about how they appreciate our product and the service that goes with and they tell us how they would like us to satisfy their needs the next time. Regarding the government we are planning to see members of the government they promised to promote the entrepreneurship in the country and then giving so advantages for startups

Actually we engaged only volunteers and they work as part time employees. 

In total we have 5 employees and others like sellers and considered as indirect employees. 

We are a small dedicated team. We are sharing the same goal what it to make our organization more profitable and run for a long, very long period. Each of us want to see things changed. Furthermore, our background in different domains help us as a trump to success. 

We are just working with some local farmers in order to get fresh product, some retailers are buying our product. In addition customers. 

Local farmers bring to us raw materials and in return we are planning to assist them in seeds and fertilizers.

Wholesalers and retailers: they help us to distribute our products.

Parents are our direct customers because they are the ones who provide the feed for their children and they are the most involved, followed by the retail chains and the delivery agencies.

Our organization is combining both the demographic segment because of the income revenue of our customers and the geographic segment because of the place where they are located. 

South kivu is a small province whereby to distribute our product, we just have to use roads then the product will reach customers in different places where they are. Moreover we will be using the retail stores and direct sales team

The fund we are seeking for will help us in: Location of the edifice, purchase of machines, clearance, purchase of raw materials, equipment, logistics, furnitures, packages, advertisement and the unexpected situation.

Our revenue is based on buying raw materials to farmers and transforming its into SUPER ENERGY FARINA and next by selling the finished product to different customers.

I passed more than three years working on so many projects. I always wanted to save lives of people. Then I thought about children, how will I give them the change to grow up in good conditions. I decided to create SUPER ENERGY FARINA. Actually I applying to Solve because that you're doingreally matches with my expectations. Then I'm applying to first, get more knowledge in some fields finally get also fund to run smoothly my business. 

As I mentioned above, I have some difficulties in some domains and I have to get help from you.

I would like to get in partnership with Solve, with ABC machinery for the purchase of machines, more local farmers and the government.