Greenjoy Grass Straw

Greenjoy Straw: a natural, practical, cheap, biodegradable straws, an alternative for plastic straws and reduce plastic waste. We provide green solutions to the world, create job opportunities for local people, lift the poverty and contribute a sustainable and scalable business. Our core value is aligned with the world's goal with climate change, poverty, pollution, and plastic waste. The solution of natural grass straws can reduce 500 million single-use plastic straws per year. We hope to contribute and make the world greener and better.

- Plastic Pollution and Waste Problem: Vietnam is one of the top five countries that discards plastic waste into the ocean along with China, Indonesia, Philippines and Thailand. And this is having a huge impact on marine life in particular as well as on those making their living from the sea.

- Climate Change: Drought and saltwater intrusion in Mekong Delta rivers put great pressure on Vietnam's agriculture and aquaculture hub. In 2020, some 600,000 people in 12 provinces and 01 city did not have access to freshwater, 160,000 hectares of paddy were damaged and farmers lost 800,000 tons of rice. The losses mounted to VND5.5 trillion ($237 million). This region is the main land for rice production, affects the lives of farmers and low-income people in their livelihoods. Furthermore, it can destroy agricultural ecosystem in Mekong Delta region.

- Plastic straw ban: Horeca (hotels, restaurants, cafe) are more focusing on the environment and find alternative for single use plastic straw if it is banned in some country and region.

Greenjoy produces a straw made from natural grass Lepironia, which is the best alternative for plastic straw.

The grass straw is 100% natural, biodegradable and disposable.

This solution can help

• Reducing single-use plastic straw and plastic waste problem
• Utilize unused land in Mekong delta to plan the grass field create economic value.
• Creating job opportunities for the farmer and low-income people.
• Lifting the poverty
• Preserving the grass ecosystem in the Mekong delta region
• creating a good image for hotel, food chains in using natural straw
• Raising people awareness about the environment

For HoReCa B2B Customers who are looking to build a sustainable green image to their customers at the most affordable cost, the most customer health and safety and contribution to society. Different from plastic, paper, and steel straws, Greenjoy grass straws are produced on the standardized process, where health safety, the environment is our first priority and our price is considered to be very competitive base on the sustainable source.

For farmers: we help to coordinate, plant the field and collect the grass, the place which is difficult to produce or plant food crops and fruit trees due to drought and alkaline soil. Hence, we support the farmer to have the demand for the grass and preserve the environment.

For consumers: we offer the green product which is healthy safety and biodegradable, use this straw can spread the green spirit and sustainable development to the community.

Greenjoy straw is an innovative product that is bringing economic value and social value to the customers, the farmer, the community and the world. With this solution, we would like to connect with Challenge via your partnerships and relationships with many NGOs, the organization to introduce this product, as well as exchange idea, learn each other and seek support from experts, peers, funding to help the project grow bigger in Vietnam in particular and in the world in general.  Greenjoy would like to expand the automation and production quickly and seek business advice to grow this business sustainable and globally. 

We provide a new manufacturing technology adopt with robotics which can produce and sort the grass straw efficiently way. The grass straw is 100% natural material and just be available only in Vietnam, no places on the world can plant and produce it. We apply closed production process which can harvest, manufacture, dry, sort and pack in the fastest way with a new and unique technique to have the grass straw in good quality, color and adapt US and Europe standard. Thank our Tech team and the support from the German embassy/ US embassy in Vietnam and HCM University Technology, we build a unique natural straw manufacturing process. Compare to other competitors doing manual and low production, we are confident that our product is in good quality and get interested and orders in more than 20 countries in Europe, the US and Asia.

Manufacturing the natural grass straw is a new technology in production. We have the best Test team to do R&D and work with some universities to automate the process and produce with high volume. With Blockchain technology to do origin tracing of the straw from the grass field to the end consumer to make sure the manufacturing procedure follows ISO 22000. Furthermore, Greenjoy also uses arm robot to sort the final product quickly and accurately. These techniques can produce a large amount of straws. Last but not least, we use fault material to do as fertilizer to plant the new grass field.

https://cdn2.euraxess.org/site...

The ides of this product was created when the founder see a plastic straw stuck inside the sea's turtle and she was so painful that due to consuming fast food and convenient style, then she tries to find the solution from nature to replace plastic straw. It begins when working with the farmer to use the grass to make hands craft and a plastic straw drop down on the field. Then, the founder thinks that why can not use this grass to make the straw.

Then, we take the idea of sustainable grass straw to take part in Falling Walls Lab Vietnam and luckily got 1st prize for this innovative idea. Coming to Germany for finalists and our product get high interest from the world. With the support from Germany Embassy in Vietnam, the US embassy, and startup network in Vietnam, our product is available in nearly 20 countries and > 200 Horeca customers in Vietnam after one-year launch.

Greenjoy plans to be the biggest grass straw supplier in the word by 2025, and hence reduce billions of plastic straw consuming and provide jobs for hundreds of farmers and local people in the Mekong Delta region.

In one year, we expect to reach 20 countries including Europe, Asia and the US. The number of straws expected to produce and reach these countries is 20 million straws/ month and approximately 250 million of straws in one year through the distributor and Horeca customers. 

In five years, by 2025, we expect to serve 50 countries and become the biggest straw supplier in Vietnam and region. Our customers are mainly focused on four continents in the US, Europe, South East Asia- Japan- Korea- Hong Kong-Taiwan and Australia, and New Zealand. The number of straws expected to produce is 1 billion of straws per year.

By 2021: Greenjoy expects to produce 250 millions of straws and export to 20 countries. In the meantime, we will open the representative office in the US and Germany to introduce the product, participate in the event, sign the contract, and take care of the customers in the US and Europe conveniently. Besides, expanding the production we can provide a fixed job for more than 100 farmers and local women in the Mekong Delta region. One year from startup, Greenjoy grass straw product gets interested and support from the US embassy, the German embassy in Vietnam, green startup program, especially SOLVE and domestic and international networks to introduce and deliver this green solution to the world. Thank international news, startup incubator, NGOs, the sustainable enterprise which can help introduce this product globally.

By 2024, Greenjoy will corporate with international partners like distributors, big hotels, and food chains to deliver this green product to more than 50 countries in the world and become the biggest grass straw supplier in the world. We have headquartered in Vietnam, build factories along Mekong Delta like Cambodia and representative offices in the US, Europe, and Australia for convenient partnership. Work with NGOs, embassy, organizations, industry, government, startup incubator, startup program, international event and exhibition to expand and grow grass straw globally as well as develop full automation for production to meet high demand with the world, with a vision: One straw at a time, to change the world, make it greener and better!

Barriers

* Next year

- Financial: need big fund and mentor to support and scale up the production as quick as possible.

- Technical: can not automate full production within short time

- Competitor: have competitor copy the product and dumping

* Next five years

Have substitute product of grass straw

Through Solve, we would like to approach the fund as well as get support from peers, experts, NGOs, and mentorship from MIT. 

- Financial: the fund can help us to have many to invest in machine and automation to expand the capacity and scale-up, with mass production we can get profit base on the volume 

- Technical: from the peer, expert we can share and introduce as well as push the automation process complete as quickly as possible 

- Competitor: We are confident that we will be the biggest supplier of grass straw in Vietnam and global, we can produce with high volume and export globally compare to some small competitor with manual production.

 Next five years, with the main product of grass straw with headquarter in Vietnam and factories along with the country and Cambodia, we will be the biggest producer of grass straw. Then, we also develop some eco-friendly products made from grass, leaf such as bowl, dishes, cup with 100% natural and single-use. Therefore, we can diversify the product and seek the opportunity for IPO with the vision to reduce plastic waste, pollution, contribute sustainable solutions, and make the world greener and better.

NA

Greenjoy Team has

- 5 full time staffs at office

- 10 full time staffs at factory

- 4 partime staffs

Greenjoy team is the mix of the young, talented and passionate members
- Founder & CEO: 10 years of experience in banking, finance, operations, e-commerce, and customer service.
- CTO: 8 years experience in robotic, automation and technology
- CFO: 5 years of experience in finance
- CMO: 10 years of experience in Sale, Marketing, eCommerce.

* Lab, Institute and Startup network 

- Falling Walls Lab International 2018
- Euraxess ASEAN 2018
- Shark Tank Vietnam 2019
- Blue Venture Award Chivas 2019

- Vietnam Startup Wheel

- WISE Vietnam

* Government

- Germany embassy in Hanoi, Vietnam

- Green Vietnam Fund

* Customers: Marriott HCM, Intercontinential Hotel, Fusion, Accor Phu Quoc, Hyundai GreenFood (South Korea), IC Pharma (Belgium), Frogout Plastic (Poland), PigiGreen (US), etc

- Partnership with 25 wholesale distributors in the US, Canada, Europe, Asia, Australia, etc and > 100 Hotel, resort, restaurant, cafe in Vietnam.

Follow business model on Link:

https://drive.google.com/file/...

Plastic waste is a major problem for the world. Our Greenjoy with solution from green resource to create natural grass straw is very trendy and potential. The demand for this product is very huge.

Applying Solve can help Greenjoy to introduce and add in this solution to Solve community in private and the world in general, exchange ideas with peers, entrepreneurs, experts as well as get mentorship, advice, partnership, and corporation in the community.

Greenjoy is in the first early stage and we are finding a fund to scale up and expand production in the soonest time to cover the market and meet the high demand of overseas customers. The fund from the elevator prize can help us to build the factory, conduct the automation and partnership with big hotels, food chains, retail customers like Walmart, Costco, Schwarz Group, Mariot, Hilton, Intercontinental. Furthermore, we also look for technology solutions from university, technology companies to do full automation for production. Therefore, Greenjoy hopes to reduce billion of plastic straw consuming and provide livelihoods of more than hundreds of farmers along the Mekong Delta region.

• Greenjoy's partnership goals:

- The resource to scale up production and automation while building a strong company culture.

- Advice and support from the technological expert for full automation. 

- Partnership with governments, NGOs, the technology company, big hotel, food chain, and retail corporation. 

- Marketing and branding strategy to interest global company.

* Greenjoy now partnership with:

- > 100 farmers in Mekong delta region to plant and preserve the grass field

- Hotels chains in Vietnam: Marriott, Intercontinental, Fusion Maia, Huyndai Greenfood, etc

- Government: US embassy in Vietnam, Germany embassy in Vietnam

- Wholesaler/ distributor in 15 countries and 200 Horeca customers in Vietnam.

* Greenjoy would like to partner with

- Government: country and states/ city which ban plastic straws in 2020, 2021

- NGO: Earthjustice, Greenpeace, Conservation International.

- Technology company: Tesla ( to get advice and support on automation and technology).

- Customers: Walmart, Costco, Marriott International Hilton Worldwide, IHG, CHI, Accor Hotels, MacDonald, Starbucks

Nguyen Vo, a female leader,  founder, and CEO of Greenjoy , a company producing an eco-friendly grass straw which is the best alternative to the plastic straw, reduces plastic waste and provides a fixed income for local people.
This innovative product helps livelihoods improved, where people in Mekong delta hard to find a good job, especially poor women, preserve the grass field ecosystem and reduce plastic waste and consuming in Vietnam in particular and in the world in general.
Before running this startup, Nguyen used to work in a big bank with a good salary, but she does not hesitate to quite this job and run this startup cause she wants to do a small thing to help reduce the plastic waste problem in Vietnam and inspire people to choose green product and lifestyle with just a small action, but it will have a big impact on the future and the environment. Especially, running Greenjoy, Nguyen would like to contribute sustainable and scalable business to the community.