PLAYSURE - Lets Plant and Learn Together with Pleasure

PlaySure is an innovative youth empowerment in sustainable agro edu tourism. It provides education through experience of smart farming for disadvantaged young people from low socio-economic backgrounds, including women and people with disabilities. It is an instrument of urban-rural connectivity through agricultural activity related to agro-tourism in the future.

The solution is to equip disadvantaged young people, 15 to 24 years old from low socio-economic backgrounds with skills and knowledge of smart farming in rural areas. The production of this smart farming will be deposited and managed by “Farming Banks” in urban areas where 90% for commercial and 10% for charity. Farming Banks will deploy disadvantaged young people in urban areas, especially women and people with disabilities.

Smart farming will be delivered in an interesting and modern way using digital technology with the concept of "Playsure: Lets Plant and Learn Together with Pleasure", so it is expected that young people are interested to work in the agricultural sector as the basic sector in order to meet the food security and better nutrition of the community.

Having young people donate 10% to others in the need teaches them important lessons about generosity and giving.

This solution is expected to generate large-scale employment and improve income earning opportunities in rural areas to address the challenge of migration root causes as well as create jobs for marginalized people in urban areas. It is also expected to reduce inequality of all genders and people with disabilities.

This concept is expected to be applied on a large scale in various countries to address food security issue with the function of Farming Banks that is not only for urban-rural connectivity but also with the task of develop links between rich-poor countries.

In the future, this program will be developed into agro-edu-tourism as one of the business diversification efforts and part of the sustainability plan. Tourism is now well recognized as an engine of growth in various economies in the world. It has a great capacity to create additional source of income and employement opportunities to the farmers.

Most of the unemployed in Indonesia are young, inexperienced and have at least 12 years of education. Services growth has the highest elasticity of employment in urban areas, while agriculture growth is still the best avenue to increase rural employment. 

Digital skills are highly valued in the modern workplace. The concept of traditional agricultural has been changed into smart farming where the digital applications are widely used in many aspects.

PlaySure is innovative learning concept to deliver “smart farming” in attractive ways in order to make the learning process more interesting, fun, interactive and easy to understand. 

The world population is expected to grow to 9.7 billion in 2050 and two-thirds will live in urban areas. The number of 15-24 years old will dramatically increase in Sub-Saharan Africa and South Asia. Demand for food will grow. It requires sustainable agricultural productivity to meet increasing demand.

The highest unemployment rate in Indonesia is between the age of 15 and 24. Agriculture dominates employment in rural areas, especially among the low educated. In terms of rural-urban linkages, we should ensure that urban services and rural agriculture enjoy unfettered long-term growth.

1. Creating jobs for disadvantaged young people and improve quality of life in rural areas in order to eradicate extreme poverty and criminality and reduce inequality.

2. Risk Management in Agriculture by implementation of smart farming in order to improve sustainable agricultural activity to meet increasing demand.

3. Develop better connectivity between urban-rural, rich-poor and advanced-underserved in order to ensure that everyone in the world should live in harmony.   

Track number of employees from fingerprint attendance system in every location - Deploy 600 people/year across multiple locations. Minimum 2 ha of land will deploy 20 people in smart farming , 20 people in Farming Bank and 10 people in agro-tourism as additional business in every location

Real-time Data & Production Insight and Accurate Farm & Field Evaluation - Increased quantity and quality of production, Water conservation and reduced environmental footprint, Lowered operation costs

Track number of events, Improved food security and better nutrition in urban-rural areas - Urban-rural events in order to celebrate harvest season, harmony relationship between poor-rich in Farming Bank operation which is committed to distribute 10% of production to the poor.

Our solution is unique because of one integrated concept can be the solution for many problems e.g. unemployment, extreme poverty, vulnerability, food security and malnutrition, sustainable agricultural productivity, sustainable environment and natural resources and eliminating the gap between urban-rural, rich-poor, and advanced-underserved population.

Our creative approach is based on human-centered design. We started the process  by identifying problems and come up with solutions that are tailor made to suit underserved communities needs.

Smart farming is applied in all aspects, from upstream to downstream: from land selection to the sales points. Mobile application will be developed to serve the sales of agricultural products.

The technology developed to be affordable and accessible for the target communities: young disadvanted people, women in underserved areas and people with disabilities. 

The program will be rolled out across 34 provinces in Indonesia and initially consider Bogor in West Java Province as the pilot project of this program.

A functional  Management Office will be set up to coordinate all activities and serve as the hub for any respective participants/team members.

Young disadvantaged people under 24 years old and other targeted communities will be selected to participate in the program based on the screening process held by Management Office with respective local government. 

- Revenue from Farming Banks will be re-invested into smart farming activities.

- Develop agro-tourism as a way of sustainable development and multi-activity in rural areas through which the visitors has the opportunity to get aware with agricultural areas, agricultural occupations, local products, traditional food and the daily life of the rural people, as well as the cultural elements and traditions. Moreover, this activity brings visitors closer to nature and rural activities in which they can participate, be entertained and feel the pleasure of tourism.

- Support from any International Organizations/International Grants focused on community development in agricultural sectors.

- External factors: Mostly from natural factors such as climate change, natural hazards, rainfall, temperature, humidity, solar radiation, availability of water sources and soil conditions that effect in plant growth.

- Internal factors: Human factors such as interest of target communities to participate in the project. . Therefore, interesting presentation is needed to increase target communities to be involved in this project.

“A meaningful life is about being real, being humble, being able to share ourselves and touch the live of others.”

Concerns over marginalized people encourage us to do something for them and we believe that SOLVE  is a great platform since it is supported by professional and reliable team members as the bridge to connect our idea with the respective partners.

We share the same vision that everyone  has a unique chance to contribute to the world. Empowerment does not have to be grand. Small successes can boost our self-confidence and really be empowering.

“Empower Yourself and Inspire the World”