The First Parents

Mothers are highly dependent on healthcare experts to educate and guide them through the pregnancy to parenthood journey. In India, especially in non-tier-1 cities, mothers lack access to basic healthcare advice from experts such as Lactation Consultants, Childbirth Educator, Doula’s, Paediatric Nutritionist, etc. 90% of the queries and concerns raised during appointments are common and doctors often repeat the same answer to every parent.

The first parents is an evidence based ed-tech platform where the best healthcare experts host 1-1 Programs in form of a pre-recorded video which helps educate and train mothers from the comfort of their home. This eliminates the need for doctor visits, gives access to information in real time and access to the experts via online consultations and classes. Our mission is to give equal opportunity and access to the best healthcare experts to all parents including LGBT parents, through pregnancy, postpartum, childbirth, adoption, etc.

Given that data from WHO shows 70% of new moms feel pressure to do things a certain way during their delivery, 85% of moms struggle to breastfeed and 80% of moms are affected by postpartum "baby blues". Moreover, during pregnancy a lot of information is shared but it’s hard to figure out what to do and what is true. Hence,it's a struggle to get evidence based advice, coaching and right information from the right source decreasing anxiety and stress. 

It’s also very expensive Childbirth Education Classes $200 per course, Postpartum Therapy Session $200 per session, Toddler weaning courses $150 per session, etc. 

The tier 2, tier 3 cities in India lack access to these specialists such as Lactation Consultants, Childbirth Educator & Doula, Paediatric Nutritionist,etc. We are disrupting a space which has always been a challenge in a country like India specially because of lack of presence of these experts in Tier 2, Tier 3 cities and towns. 

The platform provides access to information and training from the best healthcare experts to ease the journey from pregnancy to parenthood at their convenience furthermore decreasing load on the healthcare system.

1. Personalised Learning Sessions
   Personalised Learning- is the foundation of our unique programs for parents. Training videos with graphs, the program adapts and creates personalised learning journeys for mothers. It provides a comprehensive coverage of concepts with animated videos and questions, fun quizzes and flashcards  motivating methods are generated to strengthen and improve the mother’s learning experience. E.g Breastfeeding, Nutrition for Toddlers, Weaning, etc
2. Technology Enabled Learning
   We leverage technology to merge best practices like use of videos, engaging content and evidence based data with the best healthcare experts so that every parent across the globe has access to the best learning experiences.
   Key features of the learning program:
   - Interactive and engaging learning modules
   - Visually rich content to enable conceptual clarity and lifelong term retention
   - Personalised learning programs designed for every mother, enabled by the power of data science
3. Best Healthcare Experts & Engaging Content
   The First Parents Learning Programs provide mothers a holistic learning experience. Parents across regions can access the best experts and learn from them. Every detail from pregnancy to parenthood journey is planned and executed at the deepest level with subject matter experts, Doctors using tools like videos, interactive animations, etc.

Our platform intends to give equal opportunity and access to the best healthcare experts to all parents including LGBT parents, through pregnancy, postpartum, childbirth, adoption and parents of children under 3 years of age.

We provide:

• Regular coaching sessions over video and phone covering essential topics to prepare mothers for pregnancy, delivery and newborn support. This will make them feel supported and prepared to care for their baby.

• Real-time messaging with their coach over text and email will enable them to receive  answers building trust and decrease anxiety.

• Specialist support for lactation, childbirth, mental well-being, nutrition and more when they need it.

To validate, increase engagement  and understand their needs we started in the second week of May 2020 with a Wellness Event for Moms across India and in just 2 weeks we received great feedback and validation and over 2000 moms started following us on Instagram till date.

We perfectly align with the challenge as we intend to expand access to high quality, affordable care for mothers, newborns, adopted families and LGBT parents. 

We believe that every parenting journey is unique. While one may be able to Google an individual question, it's important to receive evidence-based information rather than just a one-off answer. We recognise that hospitals and doctors do an excellent job, but bandwidth, cost and access often become challenges for parents. We cover the physical, emotional, and mental aspects of pregnancy to the parenthood journey for all from varied geographic or financial backgrounds.