Who does your solution serve, and in what ways will the solution impact their lives?
Is this really about their email provider, or are they the intended beneficiaries of your solution, or does it have a broader impact? There is a huge unspoken assumption that the fundamental goal of these companies is to sell more email addresses than they take in through subscription fees.
But that is an unrealized assumption in the market. Email providers have other incentives. They have to keep their prices low to maintain subscribers. To continue to offer these solutions, they must either lower their prices or increase penetration rates for their mailer solutions.
This approach may mean that these companies are selling an amazing feature for a steep cost to a large subset of users, to make sure that.
