Community Health Solution, Uganda
mHealth: connecting and educating midwives and mothers to improve their relationship in order to reduce maternal and newborn mortalities.
Support midwives -clients (mothers) partnerships and engagements to drive maternal and newborn care through technology using a website that support a two way sms mobile phone platform.
The mothers knowledge will be enhanced in terms of awareness for the importance of good maternal and newborn care and their rights to receive quality health care services. If this solution is scaled globally it would drastically reduce maternal and newborn mortalities. No mother should die while giving a life.
Globally, reduction of maternal and new born mortality remains a high priority in the Sustainable Development targets as unfinished MDG agenda. In 2013, about 0.3 million women died as result of pregnancy related causes. Sub-Saharan Africa alone contributed more than half of these deaths. Uganda is among those countries struggling with high maternal mortality rates at 336/100,000 live births. Globally 2.7 million neonatal deaths and a similar number of still births occur. Neonatal mortality in Uganda is estimated to be 27 deaths per 1000 live births and accounts for 45% of the under-five mortality. Lack of community awareness about availability of maternal and newborn services, poor relationship between midwives and mothers (lack of customer car) and poor referral systems among others are the causes of high mortality rates among mothers and newborn.
mHealth- helps midwives and their clients (mothers) to build partnerships with each other through a mobile phone messaging app that uses local language. This customer care education product has three components:
1. Midwives sending (maternal and newborn) educational messages to their clients in the communities.
2. Clients giving feedback on the messages/ asking questions to midwives for answers.
3.Midwives sending reminders to their clients for important dates like antenatal care, expected deliveries, child immunizations, postnatal care, family planning e.t.c)
Personalized education will be provided for different clients ( expectant mothers, mothers with new born, Family planning, immunization, Antenatal care )
The target population will be the expectant mothers and mothers with the newborn babies.
I conducted a survey on the reproductive health challenges and I engaged mother in a focused group discussion where I found that the major challenge facing them is un friendly relationship between them and midwives at health facilities.
With customer care education, we are unlocking the barrier between midwives and mothers/ clients.
My vision is to expand to serve millions of families and midwives in Uganda through technology so that no mother is left behind.
- Expand access to high-quality, affordable care for women, new mothers, and newborns
- Concept: An idea being explored for its feasibility to build a product, service, or business model based on that idea
- A new application of an existing technology
This innovation takes care of both the sender and receiver, that is sender sends sms via the mobile phone and the receiver is able to give the feedback via the same channel without any charge. Whereas, the currently innovations only allow one -way -messages. That is the receiver s unable to give the feedback.
Web based technology, a web site will be developed that supports a two way transmission of messages.
- Software and Mobile Applications
- Pregnant Women
- Infants
- Rural
- 3. Good Health and Well-Being
00 Currently
10,000 in one year
1,000,000 in five years
To reach about five million women in one year and about five million Ugandan women in five years in a roll out basis ( replication by government and other non organizations in other districts).
Human resource and financial constraints.
Recruitment key staff and soliciting financial support from non governmental organizations.
- Nonprofit
6 people
My team have the following staff.
1 director who is also the team leader -Qualification: Master of public health, Degree in Environmental Health Science and Diploma in Health Services Management. Experience- 20 years in health services delivery.
1 Nursing officer -Qualification - Diploma in comprehensive nursing. Experience- 10 years in health service delivery services.
1 Medical clinical officer: Qualification- Diploma in clinical medicine and community health. Experience- 8 years in health service delivery services.
2 Enrolled midwives -Qualifications- Certificate in midwifely. Experience 6 years in health services delivery.
1 laboratory technician- Qualification -Diploma in medical laboratory technology. Experience- 4 years in health services delivery.
Mariestopes- Uganda- support midwives to conduct antenatal care, deliveries and postnatal care and also supply family planning commodities.
Joint Medical Stores- Supply free antimalarial drugs and mosquito nets.
District local government- support in provision of equipment like vaccine refrigerators, data collection tools and vaccines.
The model will increase the well-being of mothers and newborns and this will enable them to improve their social economic status.
- Individual consumers or stakeholders (B2C)
Sustained donation and grants and raising investment capital.
- Funding and revenue model
Mr.