Nailbot

The Nailbot prints custom instant nail art directly on nails using a smartphone. The Nailbot is powered by an art platform built by a community of smart & dynamic young women ("Preemadonnas") across the world.

Nail decoration is an activity that women and girls have enjoyed since the invention of the wheel (5000 BC). While manicured nails used to be a sign of "class" in ancient societies, the advent of nail lacquer and nail salons democratized nail care for the masses in many economies. But currently nail salons are expensive and inconvenient, while manual at home nail care is timely and difficult. An automated solution to decorate nails on the go, while still engaging consumers and salons as co-creators, needs to exist. So we invented the Nailbot - a family of smartphone nail printers.

There are 21 million girls and women ages 8-18 in the United States. According to a Mintel report, 92% of those pre-teen and teen girls decorate their nails regularly and 14% decorate their nails at least once a day. Our early Nailbots are tapping into this active behavior. These girls are also popular culture agents and often dictate trends for the rest of the world. The Nailbot can be more than just a beauty technology tool. It can unlock creativity in code, artistic expression, and a new generation of entrepreneurs that may use the Nailbot in ways we've never imagined.

Girls, women, and beauty salons (both pop-up and established) will directly benefit from the Nailbot and our mobile art marketplaces. In the short term, we are and will continue to target the pre-teen and teen market and in the future can bring the product to developing nations where the Nailbot may even be the center of a beauty service offering. People of all ages and backgrounds around the world will have the ability to contribute to the Nailbot by designing art that may be purchased and printed by consumers.

Track sales numbers - 1M Nailbots sold in USA

6M Nailbots sold worldwide

Track art contribution submissions and art prints - 1M - 10M Active Artists contributing Art on Marketplace

Partnership implementation with Preemadonna's nonprofit, academia and government partners - Nailbot becomes official educational curriculum

The Nailbot, our first nail art printing robot, automatically decorates nails instantly with a smartphone! Ever wondered what your favorite emoji, your friend’s face, or even your own custom design would look like on your nail? Whether we use the phone’s front facing camera, back facing camera, sensors, or processing power in our applications, it is a clever connected device.

Learn how the Nailbot works

The Nailbot has more utility than just decorating a fingernail. It can also be a platform enabler that will let us invent, design and code together. With our Nailbot Maker Kit, our community can build and program one of our original prototypes. Our Team has put together video and in person tutorials to show girls how to design their own Nailbot digital art using software programs.Their art will be featured in our Nailbot mobile apps to print, share, and even monetize.  

Go to Market

1. Viral social media demonstration videos work best for the Nailbot.

2. Sound pre-order campaign for beta, pre-production and early access units.

3. Direct to consumer movement with Preemadonna nail artists & tween/teen Ambassadors who host nail parties. 1 Nailbot can reach an entire community of girls and women. Though the Nailbot is $199.99 USD initially, we can bring down the price point over time.

4. Use influencers' channels that will benefit from the Nailbot. 

5. Partner with nonprofits, vloggers, publications, fashion retailers, celebrities, sports teams, artists that want art collections in the Nailbot mobile app

Preemadonna has existing angel and institutional investors. We forecast continuing our capital raises in the coming months and years as we bring Nailbot and other products to market and scale. 

Learn more about our team, select investors and brain trust here: www.preemadonna.com/team

Speed to market is an extremely important factor in our success. The basis of some of our early versions of the Nailbot involves using portable electronic devices to power the device. As new smartphones enter market with advanced augmented reality and computer vision functionality, Preemadonna needs to remain at the forefront of all advances. Given the target age range of our early products, being able to ship product during key dates (Christmas, Back to School, Holidays), is also extremely important as many parents will "gift" the Nailbot due to its pricepoint.

http://www.npr.org/sections/alltechconsidered/2015/11/08/453290268/could-a-nail-art-printer-be-girls-gateway-to-the-tech-world

https://www.youtube.com/watch?v=ZdLV1e5qda0

https://www.youtube.com/watch?v=CAOwGRS8MVg

We believe that real change is built from entrepreneurs, community organizers, Ambassadors and volunteers at a grassroots level. That's why we've involved our 1300 volunteer Ambassadors. But we also need institutional leadership accelerate that change. Solve not only shares this philosophy, but will also help us navigate a broader ecosystem to bring the Nailbot and our educational curriculum and art marketplace to girls, women, and institutions around the world that won't just see the Nailbot as a beauty tool, but a real technology platform for creative expression.

Preemadonna has received the following accolades and awards:

2017: L'Oreal Beauty Accelerator

2017: Girl Scouts Pearl Level Sponsor of G.I.R.L. 2017

• Embedded Vision Alliance, Vision Tank, Finalist & Audience Award
• TechCrunch Disrupt SF's Startup Battlefield Finalist
• First runner up at Silicon Valley Robotics' Robot Launch