Aaroogya
The Problem – 7 out of 10 women die due to late detection of Breast, Oral and Cervical cancers in developing countriesLack of skilled manpower, data, infrastructure, accessibility, and personal – social unawareness and ignorance leads to the invisible global emergency
Victims, Government, International and national organizations, technology and research companies, pharmaceuticals spend trillions yet result is not improving
Aaroogya is building a technology platform and toolkit for government and private frontline health workers in vernacular languages. This toolkit is being built with Oncologists, Technology leaders like CISCO, Social problem solvers like The Nudge, N/Core, IntelEhealth and Artificial Intelligence screening tool companies like Niramai
It is an inclusive solution for the semi- skilled frontline health- workers to carry out prevention protocols, relevant data collection about women’s (end customer) lifestyle, electronic health records, primary and secondary physical/ conventional and Artificial Intelligence driven simple screening for Breast, Cervical and Oral areas
1. Incidence - 7 out of 10 women cancers are detected in late stages of cancer in South east Asian countries. 1 woman dies of cervical cancer every 8 minutes and for every 2 women newly diagnosed with breast cancer 1 women dies of it in India. While in Developed countries where cancer is higher due to lifestyle, number of deaths are 2 out 10 due to early detection
2. Financial burden - from the customer/ patient’s perspective in India again as a case study, taking breast cancer, For instance, the average cost of treatment for breast cancer through a private practitioner would be Rs 0.5M or so and it would result in cure, saving the woman. However, six cycles of chemotherapy can cost more than Rs 3M, and the result will be the person low chances of cure in late stages.
3. Incidence & Projection of next 5 years - 2M new cases of cancers were registered in South East Asia in 2018 (Globocan), 1.35 M cases lost their lives (65%), 1.1 M are women cancer cases, highest numbers of cancers reported were breast, oral, lung, cervical, etc. Breast, Oral and cervical cancers are
the highest in numbers in women.
The platform is built with a dedicated Team of expert UX team from CISCO, IntelEhealth, Dailyhunt and N/core who are aggressively involving the users and taking their inputs - women & Frontline health workers to do the product design
1. With 400 health- workers, Aaroogya has worked with 51,500 women, 2987 cases were detected early (6 out of 100); which saved $146,363,000 and brought down the death rate to 4 out of 10 against 7 out 10
The 400 enabled Health workers shall reach 100,000 women in 5 years
We have been funded by CISCO, Niti Aayog (AIM) and N/Core for this innovation with $21,127 and we seek active collaborations and raise $422,535 for this year
2. The tool kit will be easy to use, low cost, easily distributable, and Operationally optimized doing prevention and detection of cancer from every doorstep
Users - Frontline Health workers and women will be the front face task force to use the platform and toolkit and represent our end customers - Women across South East Asia. They will be not overburdened with another work to do, but they will engage on a reward and recognition basis to stay morally, socially and personally motivated
Aaroogya is building a technology platform and toolkit for women, government and private frontline health workers in vernacular languages. This toolkit is being built with Oncologists, Technology leaders like CISCO, Social problem solvers like The Nudge, N/Core, IntelEhealth and Artificial Intelligence screening tool companies like Niramai
It is an inclusive solution for women and the semi- skilled healthworkers to carry out prevention protocols, relevant data collection about women’s (end customer) lifestyle, electronic health records, primary and secondary physical/ conventional and Artificial Intelligence driven simple screening for Breast, Cervical and Oral areas
The working model enables capacity building, rewards and Recognitions for the health- workers who cater our end customers everyday
It is a real time analysis and reporting of the intervention which reduces detection time by 60%, lowers the cost by two third, and increases accessibility by 70%
An open source – Heat map/ Disease map based on primary data collection will be available to government, policy makers, International and national Civil Society organizations, tailored precision medicine pharmaceuticals, Insurance, research institutes, technology companies, and start- ups to build their solutions over this intellectual infrastructure
The tool kit will be easy to use, low cost, easily distributable, and Operationally optimized doing prevention and detection of cancer from every doorstep
We have been funded by CISCO, Niti Aayog (AIM) and N/Core for this innovation with $21,127 and we seek active collaborations and raise $422,535 for this year
Milestones achieved -
1. Impact So Far - 2987 cancer patients, 1759 breast cancer patients have been detected, 51,500 beneficiaries have been Cancer screened, Capacity Building of 400+ health workers in Bihar and Uttarakhand, 100+ awareness workshops, 24 Aaroogya Research and Public Health Fellows
2. So far, Aaroogya has worked in 5 States - in Uttarakhand, Bihar, Uttar Pradesh, Delhi NCR and Meghalaya and 1 city Kolkata in West Bengal
3.Aaroogya was awarded - Top 50 healthcare leaders by International Forum in advancements of healthcare in 2018, Dubai, UAE
4.The organization have been awarded by Outlook Group ii 2019, New Delhi
5.WEFT, Women Entrepreneurs of the year 2019, Bangalore as youngest achievers felicitated the efforts
6.Best Non Fiction Documentary Movie by International Film Festival at Dehradun, 2018
7.Global and strong Advisory and governing Body
8.Model can be easily replicated across India and cross Borders
9. Incubated By CISCO and NITI Aayog in N/Core tech cohort 3 as Top 10 social innovation ventures in India
- Increase opportunities for people - especially those traditionally left behind and most marginalized – to access digital and 21st century skills, meet employer demands, and access the jobs of today and tomorrow
- Upskill, reskill, or retrain workers in the industries most affected by technological transformations
- Pilot
Solving Cancer using Big Data and Artificial Intelligence and innovating to take the solution to masses
1. We are Solving Cancer - the toughest disease in a decentralized manner with a distributable product which requires semi skilled users of local communities to address our end customer across various places and linguistic groups
2. Using Data analytics creating a low cost solution for underserved population to have access to Prevention and Early detection of 3 cancers - Oral, Breast and Cervical
3. Making it accessible by making a light model which will also work offline
4. At present -The product presents self explanatory Self - screening methods and prevention protocols and over time it will create a predictive analysis and disease map of various population covered
5. We are engaging community to solve this invisible global emergency
SpeakOut 2019 | Dr Priyanjali Datta, CEO, Aaroogya
Long Term Goal - To reach 50M women in 2020 - 2025 for Prevention & Early Detection of Breast, Cervical and Oral Cancers in Asia and Africa
Inputs
Key Audiences
Entry Point
Action Points
Measurable Effect
Wider Benefits
Awareness
Women
Offline - Community Outreach
Online & Media
Create a project Implementation Committee with
Local Governing body, Local doctors, Donor, Auxiliary nurse midwives (ANMs), NGOs, community leaders
The aim is to strengthen the knowledge
Behaviour Change
Economic Save
Capacity Building for Prevention and Screening
Frontline health workers
Strengthening the capacities of the healthcare system cancer
1.Training Programs to enable them to use the technology platform and toolkit
2.Engage Local stakeholders and fine tune the product
3. The product will ease to scale
1.
It is an inclusive solution for the semi- skilled frontline health- workers to carry out prevention protocols, relevant data collection about women’s (end customer) lifestyle, electronic health records, primary and secondary physical/ conventional and Artificial Intelligence driven simple screening
2.Skilling the existing task force on ground and scale
It is a real time analysis and reporting of the intervention which reduces detection time by 60%, lowers the cost by two third, and increases accessibility by 70%
An open source – Heat map/ Disease map based on primary data collection will be available to government, policy makers, International and national Civil Society organizations, tailored precision medicine pharmaceuticals, Insurance, research institutes, technology companies, and start- ups to build their solutions over this intellectual infrastructure
- Women & Girls
- Pregnant Women
- Children & Adolescents
- Elderly
- Rural Residents
- Urban Residents
- Very Poor
- Low-Income
- Middle-Income
- Minorities/Previously Excluded Populations
- India
- Bangladesh
- Bhutan
- Japan
- Burma
- Nepal
- Philippines
- Sri Lanka
- India
- Bangladesh
- Bhutan
- Japan
- Burma
- Nepal
- Philippines
- Sri Lanka
1. We have worked with 400 Frontline health workers for 51,500 women (End customer)
2. We are strategizing to work with 500,000 women this year
3. We are aiming to reach 50M women in 5 years
•Open Source Cloud Based Tech - Open source software platform, built for a full Ecosystem study and EHR backend, mind maps and data dashboards which may predict possibilities of Cancer in the women
•Replicate the model with Collaborations in Asian and African Countries
•50M beneficiaries
- Heat map/ Disease map based on primary data collection will be available to government, policy makers, International and national Civil Society organizations, tailored precision medicine pharmaceuticals, Insurance, research institutes, technology companies, and start- ups to build their solutions over this intellectual infrastructure
- Aaroogya has worked with 51,500 women, 2987 cases were detected early (6 out of 100); which saved $146,363,000 and brought down the death rate to 4 out of 10 against 7 out 10
- We aim to do the same at scale with 50 M women in 5 years
- Government, research universities, Pharmaceutical companies, insurance companies, technology front end leaders spend trillions every year to reduce this burden and build sustainable solution
- Victims spend 4 times of money when they get detected late
- It is a huge Economic save and Impact is Saving a life
- Strategic Clarity about Program Delivery - Core Offering (Product & Services) - To offer product/ technology platform (preventive cancer package) to primary health centers and district hospitals of Government bodies, Local CSOs, Private partners, and compliment with capacity building to train the frontline health workers to deliver the service to the women. And create a continuous leadership task force on ground to keep running the drive with ARPF fellowship
Assumption - Permission and adoption by government to include this program in the Primary/ Community/ District health centres; Frontline task force (ANMs, ASHA workers, local NGOs, schools) stay motivated to do the work with us
Partnerships - Government Partnerships, Corporate Social responsibilities associations, Local NGOs, healthcare stakeholders and make satellite program committees
2. Fundraising - Understanding the Donor Landscape and deliverables tailored for individual donors, Identifying continuous source of donation and engaging donors and advisors in the program for trust and involvement
3. Organization development - Capacity building of Founders and team, creating a mission aligned and motivating organization structure and culture to drive the Leadership team
Objective / Goal
Action steps
Status
Fundraising
● Budget and Pitch Preparation for 2020 (April’20 - Mar’21) for Product Development, Hiring Team for Program Delivery -
● Pitch and Budget is ready - Need to be reviewed and brainstormed with NCore mentors on these
Strategy & Fundraising Team, Product management, Training & Content Team
● Fundraising - Create a pipeline of funds to be raised for the coming up financial year and meet the aforementioned activities from CSR, Government, HNI, Grants
● Understanding the donor LAndscape - What are the expectations and what attracts a particular kind of Donor to write the cheque
points
● Funds has been raised for MVP Development
● Lack of knowledge about Donor Landscape
Product Development
● Developing the Product and replicate the Solution on a platform that Aaroogya has been conducting On ground in order to Partner with suitable stakeholders (Government, NGOs) and train their representatives (ANMs, ASHA workers, Nurses, Volunteers) to conduct the operations locally in their area
Development of MVP has begun with IntelEHealth
Program Delivery in at least 1 State by June 2020
● Sequence of Product Development parallel to Fundraising > Partnerships > delivery in Phase 1 by Core team and volunteers/ partner NGOs> Team Development for Operations> Further Team development for Strategy & Fundraising>
Partnerships proposal - initiated with State governments
Organization Culture/ Team Development
● Organisation Structure and Team Development needs attention
● 3 Core team members and 3 field executives
- I am planning to expand my solution to one or more of ServiceNow’s primary markets
Our Applied anthropologist advisor Mary Reisel in the Rikkyo University at Tokyo is an integral part of the product design and its development
Asian population, particularly women - data sets around their lifestyle, tracking their lifestyle, their nutrition, hygiene, risk factors, modifiable and non modifiable influencing factors which causes non communicable diseases over years is missing
Our medicines and treatment modalities are all based on research of caucasian population
Hence, the outcomes are not very effective and cost is too high
Women account for around 80 percent of all cancer patients in Japan between the ages of 20 and 39, a study by two national medical centers shows.
The study by the National Cancer Center Japan and the National Center for Child Health and Development attributed the result to an increase in breast and cervical cancer.
“We especially want (women) to get properly checked for cervical cancer once they turn 20. We are seeking an effective support system for adolescents and young adults … based on age and gender,” the centers said in a report
Women make up 80 percent of cancer patients aged 20-39 in Japan, study shows
- Nonprofit
We are 2 cofounders (Doctors and Public Health Specialists/ Social Entrepreneurs with an experience of 3 years)
1 Chief Operating Office with an experience of innovating and establishing 120+ satellite functional primary health centers and health cards for 10 M families for Tier III population
1 Product development Advisor from Healthcare IT field
1 Strategic and Fundraising Business Development Advisor
3 Field executives
10 Global board of advisory from relevant fields in USA, UK, Japan, India, UAE
The right mix of passion and skillset is in place
Doctors turned entrepreneurs - we the founders are very passionate to build a new age health care solution, because Prevention and Prediction is the future of healthcare
We have a globally strong board of advisors who brings their expertise of executing Sustainable Development Goals Project in various countries for vivid kinds of population
They Bring the skillset of Development specialists, Product development, Business development, Anthropology, Research in Precision Medicine, AI based health tech entrepreneurs (Forbes NexGen leaders), Oncologists, Gyanaecologists, Communication experts and Investors and strategic Philanthropists
The team has Product Development expert onboard
We are hiring a program delivery / training head and communication executive
After 2 months we aim to hire an experienced and dedicated fundraising expert
Working with CISCO, IntelEHealth and Doctors for Product Development, User experience empathy and journey maps and piloting for product viability
Working with N/Core and Azim Premji Foundation for Organization capacity Building and strategic development, process refinement, further fundraising pipeline creation
Working with Niramai for Artificial Intelligence based Screening for breast cancer
Path to Financial Stability as shown above in the Business Model Canvas are - Both models of Fee for service and Low income clients
Inflow of revenue other than Grants and donations: 1) Subscription model and fee for Urban women who are using the application themselves through their Smart phones
2) Licensing model
3) Service fee for screenings at secondary level if needed
4) Tests and treatment referral fee
5) Advertisements on the portal
6) Selling analytical solutions to customers like research institutes, pharmaceuticals, insurance companies and policy and technology development companies
Aaroogya's audacious idea is soon going to be ready to deploy in Japan in Asia
Service Now can help us with building end to end product which can be deployed through their distribution channels in their primary market
Aaroogya is addressing a global invisible emergency and creating a low cost, easy to use, data analytics and contemporary self screening tool kit based technology platform which will reach underserved population of women
It will be used in underserved areas by local frontline community workers who are semi skilled - They will become a large digital workforce who will serve our end customers/ beneficiaries (underserved women)
Empowered and enabled workforce of healthcare locally placed and operates digitally to solve a problem as big as cancer of oral, breast and cervix (socially taboo and lifestyle related diseases)
It will save millions of dollars of the victim's family due to early detection and also save billions of dollars of a country's GDP
End result is - Save a life!
With 400 health- workers, Aaroogya has worked with 51,500 women, 2987 cases were detected early (6 out of 100); which saved $146,363,000 and brought down the death rate to 4 out of 10 against 7 out 10
The 400 enabled Health workers shall reach 100,000 women in 5 years
We have been funded by CISCO, Niti Aayog (AIM) and N/Core for this innovation with $21,127 and we seek active collaborations and raise $422,535 for this year
- Business model
- Technology
- Distribution
- Funding & revenue model
- Monitoring & evaluation
We would like to partner with University of Birmingham - Dr Sudha Sunder (Women cancer research); with MIT for innovations; with Jon Hopkins Bloomberg Public health for associating with their leadership, innovation and data analytics labs; with Clue - a German woman health application company with 10M users across the globe, with government and private active players in various countries to expand and scale