GEEIC'S
I am committed to solving the problem of rural development considering women and children.
Cloud kitchen is the platform I am leveraging on to solve this problem. It is a single independent cloud kitchen which scales to building fully equipped shared kitchen spaces that will be providing her clients with innovative tools needed for efficient food business operations leveraging technology. This cloud kitchen is basically a takeaway outlet that provides no dine-in facility. They function as a production unit with a space for the preparation of food which can be ordered online or through a telephone.
This platform will encourage more women into technology, create jobs, reduce hunger and poverty, build financial freedom, curb the hassles restaurateurs face in finding location for their food businesses while helping them scale to test new geographies and consumer adoption.
Nigeria with a GDP of $568 billion is Africa's biggest economy, digital technology is helping to drive growth in promising non-oil sectors, from media and entertainment to informal businesses and fast-moving consumer goods. But while access to digital infrastructures has increased steadily, it remains unequal. Low-income citizens, and those dwelling in rural and semi-urban regions struggle to access these increasingly powerful services. It is indeed well known that STEM contributes significantly to the economic, social and environmental development of a country which leads to sustainable development. Low enrollment numbers among women in the field of STEM can be attributed to a number of factors from environmental to social barriers including stereotypes, gender bias, and the climate of science and engineering departments in colleges and universities.
According to a dialogue written by Francisca Nneka Okeke, some dedicated and committed women lack confidence in themselves. There is both a lack of opportunity and, in many cases, encouragement from those around them.
This lack of encouragement of young women and girls to develop interests in STEM poses a very big obstacle. Opening new doors requires a range of shifts in both mindset and, in some cases, culture.
According to WHO, rural women make up over a quarter of the total world population. In developing countries, rural women represent approximately 43 per cent of the agricultural labor force. They produce, process and prepare much of the food available. Ensuring rural women’s access to productive agricultural and digital resources contributes to decreasing world hunger and poverty, and make rural women critical for the success of the new Sustainable Development agenda for 2030.
Talking with and asking these women questions, shadowing and flying on the wall to observe, unveiled the fact that capital to start up and space to run their business are major challenges they face. I worked with an NGO that empowered these rural women as a monitoring and evaluation personnel but we could only do so much. These experiences intensified my passion about figuring out what better way to impact them effectively.
While there can be many reasons while restaurant businesses fail, the most common reason is location. Cloud Kitchen do away with this obstacle as it operates without having a physical presence at a central hip location. This cloud kitchen concept will also consider how to manage and multiply their finances as they make them.
According to Restaurant Times, lack of proper information about good menu, customer service skills, unique selling point knowledge, management skills, marketing skills, recruitment skills and funding can hinder the success of a food business.
So, Geeic's is starting up as a single independent cloud kitchen and later scales to building fully equipped shared kitchen spaces that will be providing her clients with innovative tools needed for efficient food business operations leveraging technology. We will be functioning as a production unit with a space for the preparation of food which can be ordered online(mobile and web application) or through a telephone and delivered physically(the consumer can equally pick it up at one of our outlets if he or she desires). We will be partnering with food aggregators like jumia foods, domino pizza, so fresh etc., so as to be exposed to our potential consumers while we are scaling.
We will be providing our consumers excellent food delivery service, whether cooked or grocery, intercontinental cuisines at a very affordable price, for our client, shared kitchen spaces to rent, innovative technologies( like POS( hard ware), Cloud Kitchen Management System, Dispatch Vehicles, Physical Kitchens with Kitchen Equipment, Mobile / Cloud Telephones) and strategies regarding virtual kitchen operations
This will help our clients maximize the number of orders per day by pivoting on the mass production of food. By focusing on delivering the best product, consumer experience is perfected.This platform will also birth a saving, investment and pension scheme for our clients. This is our pathway to financial freedom.
- Increase opportunities for people - especially those traditionally left behind and most marginalized – to access digital and 21st century skills, meet employer demands, and access the jobs of today and tomorrow
- Support underserved people in fostering entrepreneurship and creating new technologies, businesses, and jobs
- Prototype
Geeic's is starting up as a single restaurant with no seating space, orders coming from online sources, no physical store, delivery only and specialized in a cuisine. It then scales to multiple(3-5) kitchens, multiple brands(3-5), each brand specializing in a cuisine.
Other cloud kitchens in Nigeria that I know of are food aggregators, that is they sell and provide platforms for other restaurants to market their cuisines. They don't rent kitchen spaces nor are they availing their clients with innovative tools needed for efficient food business operations.
Geeic's is passionate about formalizing the informal food business sector and financially including them by integrating new software systems into our cloud kitchen management system that will encourage them to save and invest to multiply their money as they make it.
- Women & Girls
- Rural Residents
- Urban Residents
- Low-Income
- Middle-Income
- Nigeria
- Nigeria
1. Rural and Urban Population- Our clients and consumers=100 million and 108.7 million respectively.
2. 208.7 million people in one year
3. 1,043.5 billion people in 5 years
Within the next year,
1. We should be building the well equipped kitchen spaces(3-5), building our outlets and delivery dispatches
2. Building and integrating new software systems into our cloud kitchen management system.
3. Expanding to other locations within Nigeria.
Within the next five years,
1. Scaling to Tunisia,
- I am planning to expand my solution to one or more of ServiceNow’s primary markets
- Hybrid of for-profit and nonprofit
We are packaged with design and critical thinking skills, still undergoing a Software Engineering training that will avail us the opportunity of working on this project in a technical environment. We have a rural and urban background and understand these set of people.
Our design thinking skills has familiarized us with human centered design, triggered us to start applying design thinking in the context of social innovation, exposed us to field works and trips where we interacted with these category of people. It also availed us with some methods/tools related to Understanding the problem, thinking through the problem statements and developing design briefs.
Our critical thinking skills availed us with the 5 steps process tool for general problem solving and made us understand how judicious interpretation(a strong critical thinking) is very helpful when encountering a new language community.
Our Software Engineering skills has helped us in understanding our requirements for building our cloud kitchen management system.
Semicolon Africa is taking us(me and my team members) through a techpreneurship training to be funded by me when I start earning and Coca Cola Foundation is taking me through a food & confectioneries training funded by them.
KEY PARTNERS.
Payment Processors
Supermarkets / Grocery Stores
Restaurants and Shops
Food Aggregators like Jumia, Area Chops, Chicken Republic etc.
KEY ACTIVITIES.
Registering Kitchens
Cooking
Delivering Orders
VALUE PROPOSITION.
Excellent food delivery service
Intercontinental cuisines at very affordable prices
Shared kitchen spaces for rent
Availing our users/client's innovative technologies and strategies regarding virtual kitchen operations
CUSTOMER RELATIONSHIPS.
24/7 Customer support system:
Social Media pages
Call center
Kitchen rating system/ Kitchen Feedback
CUSTOMER SEGMENTS
Students
Business Establishment
Office Workers.
Working Class Women
Foodstuffs Shoppers (Grocery Shoppers)
Bachelors / Spinsters
KEY RESOURCES
POS
Cloud Kitchen Management System
Dispatch Vehicles
Physical Kitchens with Kitchen Equipment
Mobile / Cloud Telephones
CHANNELS
Through an online platform (Mobile and Web Application) of ordering.
Through door to door delivery services.
Consumer pick up from the outlet.
COST STRUCTURE
Cost of Application and Web Development
Cost of Rental and Location
Payroll Expenses for its Employees and Delivery Partners
Running Costs and Maintenance Charges
Packaging and Strategy Costs
Administrative, Advertising and Marketing Costs
REVENUE STREAMS
Commissions (Partner Kitchens)
Delivery Charges
Advertisement (On online platform)
Rentals
ServiceNow will help us overcome financial and network barriers. By network barriers, I mean connecting with the right people that will help us when we want to start scaling outside Nigeria.
- Technology
- Distribution
- Funding & revenue model
- Talent or board members
- Monitoring & evaluation
- Media & speaking opportunities
- Other
Land and Locations
Business planning
Zomato
Jumia food
Uber eats
Posits
Lime tray
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