Knowledge Officer

For whom: For junior professionals with business or engineering background trying to break into new tech careers (primarily product management and growth) with no previous experience in that career (career freshers)

Competitive context: Knowledge Officer builds a learning experience that's efficient, personalised based on each individual skills gap and short "Hack your way into a job"

Strategic Advantage: The learning experience offered by Knowledge Officer guarantees a job for successful candidates and the experience keeps improving with more people going through it by the time "data network effects"

Compelling end results: People land their dream job within 9-months without the need for a loan, with an affordable fee and a 100% money-back guarantee. (Get a job or your money-back)

Knowledge Officer create personalised, dynamic e-learning paths to digital content for professionals based on their own career goals. Our approach to career-oriented learning is based on real market-signals. At the core is a skills taxonomy which provides a consistent way of helping users learn more about the skills they need, find great learning content and the value of those skills. We want our learning paths to be as unique to each learner as their own DNA.

TARGET MARKET:

E-Learning: According to Orbis research and Global Market Insights, the eLearning market worldwide was $165.21 billion in 2015 and is set to surpass $275 billion value by 2022 with a growth over 7.5% CAGR. Learning providers can be segmented by delivery mode (packaged content, SaaS/LMS, and others), learning mode (self-paced and instructor-led), type (training and testing), end-user (higher education, corporates, and vocational) and geography (North America, Europe, etc). 

ADDRESSABLE MARKET:

UK first: According to Ambient Insight, the self-paced e-Learning market size in Western Europe is around $8 billion in 2016, with the UK having the largest share - 28%. The e-Learning market in Europe is expected to grow 15% CAGR during the period 2019-2023, (source: Technavio report).

Graduates, junior and mid-level professionals. Already engaged with SMEs and larger enterprises. Current placement rate of our graduates is 80%

We offer an engaging learning experience through our website and native mobile applications (IOS and Android).

We use machine and NLP to analyse job posts and loads of recruitment signals which we use to understand the demand in terms of skills for certain job titles in certain geographies.

We then use this data to source educational content with which we embed skills assessments to ensure the efficacy of learning.

1. We are in a specific niche category that provides the "last-mile" training.
2. Our learning is dynamic: Our educational content changes by time as the skills needed for a certain career changes over time.
3. Our learning is personalised based on the learner's own skills gap.
4. We create a feedback loop after the candidate's placement to prove and validate the efficacy of the learning journey

Attached our logic model and research proposal as part of the UCL Educate program. We have been awarded the Edward

1. Current number: 300,000 users
2. We are aiming to reach 1,000,000 users by the end of 2020
3. We are hoping to reach 100,000,000 users by the end of 2025

full-time: 15 people

part-time: 2

Contractors: 2

Ahmed El-Sharkasy (CEO) co-founded Knowledge Officer in 2016. He has been instrumental in developing the technology, growing the user base, along with delivering successful funding and stakeholder engagement activity.

Ahmed graduated from Alexandria University with a Degree in Computer and Systems engineering in 2012. Since then he has held a number of software and commercial roles including:
Senior Software Engineer and Product owner at Onfido.com (a biometric identification technology platform). Ahmed was the first full-time hire in the company and across 3.5 years and in this role, Ahmed helped the company in her growth phase from a few employees to 200 and from a pre-seed stage to a series C stage. He worked across different functions including engineering, product management and business partnerships and was able to ship multiple successful products to customers in the UK and US. 

Ahmed Eshra (CTO) leads the technical team who have built the current learning platform. He has in-depth knowledge of heavy text analysis using Machine learning and NLP (TensorFlow, Neo4j, Spark, Rails). Eshra has a BSc and MSc from Alexandria University.

Prior to founding Knowledge Officer, Eshra was Senior Software Engineer and Researcher at a number of companies in Saudi Arabia, including NaviBees – an enterprise SDK helping indoor positioning systems inside one of the biggest buildings in the world.

Recruitment platforms: Wuzzuf, ZipRecruiter, Adzuna and Greenhouse

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