Bondhu app
Problem:
About 90% of Bangladeshi population lives on a shoestring budget, often struggling to meet unplanned and sometimes regular expenditures. This creates the need for reliable sources for them to obtain quick short-term financing, for which no specialized services currently exist in Bangladesh.
Solution:
By introducing “Bondhu” app, we will be offering the first ever platform in Bangladesh dedicated to providing quick short-term financing to individuals in need. Individuals will be able to open an account and based on successful verification, they will be able to apply for short-term financing with quick turnaround.
Positive Effect:
Despite the clear need for short-term financing by majority of Bangladesh population, no solution has been presented to fulfill this specific need. Bondhu app will be equipped to serve this particular need and eliminate the need to resort to more complicated sources of financing options.
In Bangladesh, the average basic expenditure per household has been estimated to be around BDT 23,512 (only includes Food, Rent, Medicine, Telephone, Clothing & Transportation).
The lower income group, which makes up for 40% of Bangladesh population, earns on average BDT 10,657 every month. As a result, almost 40% of the entire population often struggle to meet their basic or routine expenditures.
The middle income group, which makes up for 50% of Bangladesh population, earns on average BDT 25,763 every month. As a result, almost 50% of the entire population struggle on the face of unanticipated or unplanned expenditures.
Therefore, nearly 90% of Bangladesh’s population has the potential to be in need of quick short-term financing.
In addition, there is simply no direct solution available to the people of Bangladesh to obtain quick short-term financing.
Research shows that about 41.10% of short-term financing is met by asking relatives / friends / neighbors, which is an unreliable source at best and might cause embarrassment to fund seekers.
Bank is used by about 16.9% to obtain short-term financing, which often results in fund seekers to go through a complex and lengthy application process and almost always requires collateral.
We conducted both primary and secondary research to determine the need for short-term financing in Bangladesh.
Secondary Research:
We found that there are 2 distinct group who are most likely to be in need of short-term financing in Bangladesh: Middle Income Group & the Lower Income Group.
The Middle Income Group is comprised of 50% of the entire population of Bangladesh earning an average monthly income of BDT 25,763 and the Lower Income Group consists of 40% of Bangladesh’s population with average monthly income of BDT 10,657.
Incurring monthly average basic expenditure of BDT 23,512, both of these group either struggle to meet the basic expenditure and/or find themselves needing extra cash in the face of unplanned or unanticipated expenditure e.g. medical emergencies.
Primary Research:
We conducted a Pilot session for “Bondhu” app for 3 months and observed the following:
Employees/Individuals enrolled: 70
Total Amount Borrowed: BDT 533,000.00
Profit: BDT 32,000.00
Based on the research results, we have designed “Bondhu” app to deliver the following:
- Simple and easy application process
- Diligent and expedient approval process
- Quick disbursement of short-term loans
- Future salaries used as collateral
Our solution, Bondhu, will be available as web and mobile application. This Fintech application will allow individual employees to seek and obtain small funds against the salary they will receive, through their current employment, in the immediate month.
Approval Process:
After an individual employee registers with us, we will verify the following to approve him/her as a potential client:
- Personal Information:
- Identification (NID, Passport, Driver’s License etc.)
- Present/Permanent Address (Utility Bills, Bank Statements etc.)
- References (Existing clients, Current/Former Employer etc.)
- Bank-related information (If account holder with Partner Bank?)
- If YES, we will seek permission to obtain the banking records of the individual employee for the recent 6 months
- If NO, we will not be able to accept the individual employee as a client
- Information regarding current Employment:
- Place of Employment
- Employment History
- Length of Employment with current employer (min. requirement of 6 months)
- Current Salary or Remuneration
Loanable Amount (L) calculation:
We will calculate the disbursable amount of based on the following information:
- Current Salary or Remuneration (S)
- Number of Days in a Month: 30 (to remain constant)
- Number of Days Worked in the running month (D)
- Our Service Fee of 6%
L = [S * (D/30)] * (1 – 0.06)
Disbursement of Approved Loan Amount:
The amount of loan will be paid to the client (based on their preference) through:
- Direct Deposit; OR
- bKash account (cash pick up from approved bKash agent)
Loan Recovery Process:
The Loan Recovery process will entail the following steps:
- Upon approval of loan, client(s) will be required to sign a “Pre-Scheduled Payment” request (authorizing Partner Banks to deduct amount owed)
- Partner Banks will deduct the amount owed immediately after the receipt of next month’s salary by client
- After deducting the amount owed, Partner Bank will retain fees (2%) owed for their service and transfer the rest to “Bondhu”’s account.
Partnership agreements with local banks:
Our partnership with local retail banks will serve the following purpose:
- Reach agreement with local banks to execute and process “Pre-Schedule Payment” from clients to ensure recovery of loan payments
- Reach agreement to obtain access to recent financial data of applicants for verification purposes
- Instant disbursal of funds via Direct Deposit (upon approval) Reach agreement to transfer funds to clients’ bKash account (upon approval)
- Provide equitable and cost-effective access to services such as healthcare, education, and skills training to enable Bangladeshi society to adapt and thrive in an environment of changing technology and demands
- Finance
- Other
- Prototype
Our solution, Bondhu, combines the world of finance and technology to enter the Bangladesh market as a first mover to provide short-term financing to serve the needs of lower income as well as middle income group.
Based on extensive market research, we have observed that the current Bangladeshi market is being severely underserved in terms of smart Fintech solutions. As a result, we have decided to enter the Bangladeshi market targeting the lower income and middle income groups, which accounts for nearly 90% of Bangladeshi workforce, to fulfill their needs for short-term financing.
At present, there is simply no solution available in the Bangladeshi market to serve this specific need. Individuals requiring additional funds are forced to resort to undergo the complex and lengthy process of applying for a bank loan or seek the required funds from either friends or family. Therefore, we have taken the initiative to develop a web and mobile application designed to receive and process application for short-term financing from individuals.
The launch of Bondhu app in Bangladesh is poised to revolutionize the Finance sector. As a first mover, our Bondhu app will be instrumental in creating a whole new market for short-term financing and be in the pole position to seize maximum share of the new market. In addition, this app facilitates a hassle-free and easy application process (unlike bank loans) and uses future salaries as collateral.
There is simply no direct solution available to the people of Bangladesh to obtain quick short-term financing.
Research shows that about 41.10% of short-term financing is met by asking relatives / friends / neighbors, which is an unreliable source at best and might cause embarrassment to fund seekers.
Bank is used by about 16.9% to obtain short-term financing, which often results in fund seekers to go through a complex and lengthy application process and almost always requires collateral.
Solution:
We have designed “Bondhu” app to deliver the following:
- Simple and easy application process
- Diligent and expedient approval process
- Quick disbursement of short-term loans Future salaries used as collateral
Primary Research:
We conducted a Pilot session for “Bondhu” app for 3 months and observed the following:
- Employees/Individuals enrolled: 70
- Total Amount Borrowed: BDT 533,000.00
- Profit: BDT 32,000.00
- Low-Income
- Middle-Income
- Bangladesh
- Bangladesh
Current Number of People being served: 70
Number of People we will serve in one year (estimate): 25,000
Number of People we will serve in five years (estimate): 240,000
Within the next year, we plan to launch Bondhu app in Bangladesh.
In order to do so, we plan to accomplish the following:
- Obtain approval of Bangladesh Bank
- Reach partnership agreements with the top retail/merchant banks operating in Bangladesh
- Development of pre-release version of Bondhu app
- Run another pilot session before full-scale launch of Bondhu app
- Implement an aggressive marketing campaign to promote “Bondhu” app
Within the next 5 years, we plan to exploit our First Mover advantage and firmly establish ourselves as the marketing leading provider of short-term financing in Bangladesh.
In order to do so, we will pursue the following strategies:
- Investment in software development efforts to continuously improve the Bondhu web and mobile app through upgrades and new features
- Established partnership with all the major retail/merchant banks and linked to Bondhu platform through API
- Establish Bondhu as the leading brand for short-term financing solution in Bangladesh
- Acquire a stable client base of at least 5 million individuals
- Attract and maintain a stable pool of short-term depositors/investors
- Operate profitably
Based on the goals we have set out to accomplish for the next year, we believe we will be facing the following challenges:
- Seeking approval from Bangladesh Bank for the launch of our Fintech app, Bondhu, will require in-depth understanding of regulation in relation to solution for Mobile Financial Services (MFS) and other necessary due diligence to submit our application
- As a First Mover, it might be difficult initially to persuade major retail/merchant banks to sign up to be our partner
- Our development team will need to educated on the MFS regulations
- Bondhu being the first short-term financing solution in Bangladesh will need to gain familiarity with potential customers which could take longer than a year
Based on the goals we have set out to accomplish for the next 5 years, we believe we will be facing the following challenges:
- Reporting to Bangladesh Bank at specified intervals with regards to compliance of regulations
- Design and implementation of a robust process to properly vet applicants to effectively identify the approvable candidates
- Adapt to any major changes in MFS regulations introduced by Bangladesh Bank affected Bondhu app
- Ensuring high level of customer satisfaction and retention rates
- Securing enough deposits from short-term depositors/investors to ensure sufficient supply of funds for customers
- Adapting to future competitors
To overcome the challenges within the next year, we will do the following:
- Hire an expert having in-depth knowledge of MFS regulations, prior experience of leading similar application process and necessary contacts within the Bangladeshi Financial sector to lead our effort of seeking approval from Bangladesh Bank
- Utilize the expert’s contact within the Banking sector to educate key personnel about Bondhu and its revenue-generating potential and the benefits of such a partnership
- The expert will educate the development team to ensure regulation-compliant architecture of Bondhu platform
- Our aggressive marketing campaign, traditional and digital, will educate Bangladeshi people as to how Bondhu might be useful to them
To overcome the challenges within the next 5 years, we will do the following:
- Our in-house financial expert will devise a framework for internal employees to generate the necessary reports
- We will partner with numerous agencies to seek independent verification from multiple sources (e.g. ID, address, place of employment, monthly salary etc.)
- We will also utilize our partnership with local banks to verify applicants’ bank account information
- Our in-house financial expert will lead the effort to implement changes required in Bondhu’s algorithm due to change in regulation
- Train and monitor dedicated Customer Service team to ensure customer satisfaction
- We will continuously reach out to known potential investors and create a reliable network of short and long-term depositors
- We will exploit our First Mover advantage to maintain our position as the market leader
- My solution is already being implemented in Bangladesh
Overview of Current Activities:
We conducted a Pilot session for “Bondhu” app for 3 months and observed the following:
- Employees/Individuals enrolled: 70
- Total Amount Borrowed: BDT 533,000.00
- Profit: BDT 32,000.00
My expansion plans for Bondhu app in Bangladesh are as follows:
- Hire an expert having in-depth knowledge of MFS regulations, prior
experience of leading similar application process and necessary contacts within the Bangladeshi Financial sector to lead our effort of seeking approval from Bangladesh Bank - Direct development efforts to ensure Bondhu app is in full compliance with MFS regulations
- Seek approval from Bangladesh Bank for the launch of Bondhu app in Bangladesh
- Implement an aggressive marketing campaign to promote Bondhu app in Bangladesh market and acquire customers
- Work towards forming partnership agreements with all major retail/merchant banks to facilitate full-scale launch of Bondhu app
- Seek short-term depositors/investors to ensure sufficient supply of funds to be disbursed to customers
- Set up a Customer Support team dedicated to resolving customer issues in Bangladesh to maintain high level of customer satisfaction and retention
Market overview of Bangladesh:
- Population count: 160 million +
- Size of Labor Force: 63 million +
- Target Segment: Lower Income Group (40% of Labor Force) Middle Income Group (50% of Labor Force)
- Average Expenditure: BDT 23,512 (per month per household)
- Profile of Lower Income Group:
- Average Income: BDT 10,657 (per month)
- Often fails to meet basic/regular expenditure
- Profile of Middle Income Group:
- Average Income: BDT 25,763 (per month)
- Struggles to meet unexpected or unplanned expenditures (e.g. medical emergencies)
- For-profit
There are currently 5 full-time staff dedicated towards Bondhu app.
Introducing a Fintech application in Bangladesh market aiming to fulfill people's need for short-term financing are being led by:
1. Mohammad Samrat - CEO (https://www.linkedin.com/in/md...)
I have a proven track record as an entrepreneur - started and self-funded my business (PartsCargo) with $700 and turned it into nearly $8 Million revenue-generating enterprise.
2. Abidur Rahman Mallik - CTO (https://bd.linkedin.com/in/abi...)
He oversees the Software Development team of Bondhu app and has acquired 5+ years of experience in Software Product Development.
Examples of successful projects:
- PartsCargo (https://partscargo.com/)
- PartzRoot (https://partzroot.com/)
- ScopePrice (https://scopeprice.com/)
- VINNDO (https://vinndo.com/)
- AutopartsZ (https://autopartsz.com/)
We would like to partner with local major retail/merchant banks who will play the role of:
- Verifying applicants’ banking information
- Disbursing approved loan amount to customers
- Recovery of loan amount from customers’ future salaries
We would like to partner with local major retail/merchant banks by:
- Cultivating contacts, who are decision makers, within the Banking industry of Bangladesh to reach partnership agreements
As part of Bondhu, our partner banks will:
- Earn a 2% Transaction fee Deduct the fee from amount recovered from our customers
Key Customer Segments:
- Lower Income Group: 40% of Bangladeshi labor force
- Middle Income Group: 50% of Bangladeshi labor force
Partners:
- Local major retail/merchant banks
- Short-term depositors/investors
Revenue:
- Service Fee: 6% (to be charged on the amount disbursed to customers)
Cost Structure:
- Bank Transaction Fee: 2%
- Return to Short-term depositors/investors: 1.5 – 2%
- Marketing
- Employee salaries
Value Proposition:
- First Mover – providing unique service to fulfill an unmet need in Bangladesh market
- Short-term financing will provide affordable, flexible and quick access to small funds, which otherwise would not be available to lower and middle income group
- Users/customers are not required to put up collateral
Key Activities:
- Learn about MFS regulations
- Development of Bondhu web and mobile app
- Marketing of Bondhu app
Funding:
I have invested my own money to start the development process and build a prototype for Bondhu.
We will be seeking to raise external investment capital in order to fund:
- Further development efforts of Bondhu platform
- Aggressive marketing campaign to promote Bondhu in Bangladesh market
To raise funding for Bondhu, we will be reaching out to:
- Family and/or friends
- Venture Capital firm with investment focus in Fintech products
- Angels investors
- Private Equity Firms
- Highly reputed Accelerator programs (e.g. Y Combinator)
- Highly reputed competitions (e.g. Tiger Challenge-Solve MIT)
Revenue vs Expense:
Our revenue will be generated through the service charge of 6% on the amount of loan disbursed to our approved customers.
Our variable costs include:
- Transaction fee of 2% to be charged by our partner banks
- Interest payment of 1.5 – 2% for short-term depositors
Contribution Margin = 6% - 2% - 2%
= 2%
Our fixed costs are composed of:
- Marketing expenses
- Employee salaries
We are currently seeking external funding to invest in:
- Software Development – develop a fully launch-ready platform
- Marketing – promote Bondhu app aggressively and increase awareness of its value in Bangladesh market
The $1.5 million prize money will provide us the fund we need to accomplish the goals specified above. In addition to launching Bondhu app in Bangladesh, we will also in pole position to exploit the First Mover advantage and firmly establish Bondhu as the market leading provider of short-term financing.
Apart from external funding, we will also need to add at least one expert/veteran of the Banking & Finance sector of Bangladesh. We will need this expert to:
- Help our development team in designing an architecture, which is fully compliant with MFS regulation, for Bondhu app
- Lead our efforts to seek approval for the launch of Bondhu app from Bangladesh Bank
- Offer advice to improve or optimize Bondhu’s business model
- Develop necessary policies to guide the operation of Bondhu app after its launch
- Design an internal framework to comply with Bangladesh Bank’s reporting requirements
The promise of strategic and operational support and access to the network of highly sought-after professionals, specifically from the Banking & Finance sector in Bangladesh will help us accomplish the tasks specified above.
In addition, access to the network of season professionals and entrepreneurs will also enable us to:
- Set up contacts within the Banking sector and on-board partners
- Attract short-term depositors/investors
- Other
In order to make Bondhu app a huge success in Bangladesh, we will need to:
- Cultivate contacts, who are decision makers, within the Banking industry of Bangladesh to reach partnership agreements with local major retail/merchant banks
- Connect with various individuals to persuade them to become short-term depositors/investors for Bondhu
- Recognize potential candidate(s) to be hired as our in-house financial expert
We would like to partner with local major retail/merchant banks who will play the role of:
- Verifying applicants’ banking information
- Disbursing approved loan amount to customers
- Recovery of loan amount from customers’ future salaries
We would like to partner with local major retail/merchant banks by:
- Cultivating contacts, who are decision makers, within the Banking industry of Bangladesh to reach partnership agreements
As part of Bondhu, our partner banks will:
- Earn a 2% Transaction fee Deduct the fee from amount recovered from our customers

Founder & CEO