Sodaggar.com - The future of e-Marketplace

e-commerce has experienced very rapid growth, and is expected to continue to increase. In addition, the development of ecommerce has also helped improve the economy of the community and indirectly each unit absorbs labor. This increase is very good, but it brings new problems for traditional traders.

Based on observations, the development of ecommerce also often makes offline shopping places closed because they are unable to compete resulting in the creation of new unemployment. When I visited traditional/Modern markets, I also asked and received many complaints about the expansion of online shopping sites.

For this reason, Sodaggar was created to help traditional/Modern traders compete again in the digital economy. Although there are already similar solutions, Sodaggar has advantages and is very easy to use because it adapts to their experiences while using the internet.

Sodagar can change the way of trading in Bangladesh without cutting off social interaction with buyers.

In Indonesia, the surprising rate of closure of modern market stores has been rocking over the past few years. It is expected to continue with a closing rate that is roughly the same as last year. in 2017 the entrepreneur has closed his store with an area of 102 million square store space. Then in 2018 businessmen have closed another 155 million square spaces. in 2019, the modern market has closed more than 5,300 stores and is expected to continue to increase. Fear arises from the traditional market which has decreased interest and has begun to be abandoned by buyers, as many as 14,000 traditional market units used by millions of people to trade are threatened to close. This problem can have an impact on the economy and people's welfare, creating new unemployment from people who previously had jobs.

Bangladesh has a GDP of USD 249 Billion with a staggering growth rate of 7.3 %. But traditional/modern market in Bangladesh it hasn't been shaken by global market changes. they need to realize that online is the main battleground for the future.

Sodaggar supports offline merchants in traditional/modern market. This project will not succeed if without the approach. Sodaggar works with an approach by launching community programs so we can know and can meet their needs. In addition, sodaggar will also provide access to educational programs and guidance.

This solution consists of the following parts:

• Website
• Mobile Application (IoS / Android)

Everyone can use the website and mobile application to sell goods live streaming in their business hours and buyers can interact directly with sellers.
outside of business hours, sellers can display products and produce sales for 24 hours.

Sodaggar can also be used by large party trading companies and display their products, but not for live streaming sales and can only be used as usual e-commerce. But, Sodaggar offers advantages when compared to other ecommerce.

Sodaggar is free to use. Unless, the user chooses an account upgrade to get Premium Features.
In the future, other services can still be added and one of Sodaggar's service plans is a loan for interest-free entrepreneurship with educational support and direct guidance from Sodaggar, services like this exist because of Sodaggar's excellence.

EDUCATION AND COMMUNITY

to understand their needs, Sodaggar takes a direct approach to traders and builds education and community so that they get experience and know digital work.

BLOCKCHAIN

Sodaggar is a fairly innovative solution compared to existing e-commerce. Sodaggar has the advantage of using blockchain technology that enables it to improve efficiency, opportunities and data.

• Using blockchain technology can streamline costs that are not needed by companies.
• Creation of a new income model. But, this income is fully provided for free medical / educational / homeless / etc assistance. Some of the income will also be used to provide opportunities for unemployed youth to get interest-free loans to create new businesses. This can be seen transparently by the public.
• Sodaggar also uses this technology to provide ACCURATE DEMAND and SALES DATA (Not Prediction), so companies that join Sodaggar can access data as needed and the public can also take advantage of the sales data.

As we know, a lot of ecommerce has helped other people prosper. However, I realize there are still gaps that occur and it should also be our concern to find a solution. Sodaggar, built based on my concern and the pain they experience. Focusing on the problems borne by companies and offline traders who are blind digital online and the benefits of ecommerce, even though we know they already understand when operating other applications.

Activities

• Sodaggar Website/App
• Knowledge sharing and support
• Online learning community : event information, education, sharing, etc.

Output

• The creation of new entrepreneurs and work through online.
• Entrepreneurial awareness of the importance of the benefits of technology as a place to look for income.
• Decreased levels of discrimination and turned into mutual respect.

Short term outcomes

• Increasing community income and get more customer visits
• New knowledge and experience
• Greater social accountability between citizen
• Increasing quality of services

Long term outcomes

• More entrepreneurs are using solutions and increasing business revenue.
• There is greater understanding of the most effective and efficient ways to build opportunity.
• Many entrepreneurs absorb workers with high salaries.
• The creation of a millennial generation that is increasingly intelligent using digital technology

Impact

• The economy is improving well
• Unemployment rate has decreased due to the availability of employment from entrepreneurship.
• The poverty rate has decreased because of the opportunity to get a high-paying job.

As with any brand-new map, this theory of change requires testing and practice to refine it.

1. At this time my solution is not yet serving because it has just finished the prototype stage.
2. In 1 years. I plan to serve around 500 people around Indonesia offline market traditional/modern place.
3. In 5 years, Sodaggar will directly serve around more 1 million people in around Indonesia offline market traditional/modern place.

Sodaggar aims to create fair trade competition between new millennial generation sellers and old sellers in traditional / modern markets, both those who have online businesses and those who have not online their businesses at all. To achieve these goals, Sodaggar takes it by creating a solution through the existing technological ecosystem.

• Next year, launch a mobile app and website that starts operating in Indonesia and can be used for beginning users. At least this solution is expected to increase attractiveness with the initial MVP.
  Especially in Bangladesh. As Sodaggar progresses in Indonesia, it is very important to achieve success with various support and collaboration from government agencies, institutions and companies in Bangladesh so Sodaggar also needs to open up space to work there and understand what is needed by the people of Bangladesh. It is very difficult to achieve success, especially changing public awareness.
• So, after achieving that goal. Sodaggar has the potential to develop to achieve further goals such as creating new entrepreneurs and serving more traders both in Indonesia and in Bangladesh because of the awareness and willingness of the people.
• In the next 5 years, be a challenge to achieve more ambitious goals such as building appropriate and sustainable ecosystems. High transaction traffic, so registered traders must absorb highly paid local labor.

• Financial : During the process, Sodaggar has spent a considerable amount of money to explore ideas and prototypes to test them. I hope to raise more money to fund Sodaggar so that it can be continued and developed.
• Technical : This ecommerce mobile app / website is like a common marketplace and has a live streaming feature to make it easier for merchants to conduct business sales activities with an easy-to-understand experience. however, so that Sodaggar's products and services have more value and are innovative, I put in place a blockchain technology that is relatively new and still needs to be handled by the right team to prepare it before it is embedded in the mobile app / website.
• Legal : Sodaggar can be said to be a beginner startup and has made it through the stages to the prototype. already getting ready to move on to the next stage. However, currently Sodaggar has not been registered as a company or organization, so it does not yet have official legality and can hamper incoming investment from investors who want to join. Sodaggar also worried that this obstacle could get other problems such as intellectual property rights.
• Cultural : trust and changing habits is a big challenge. many offline merchants will only use the application as a buyer rather than placing the product and actively developing it online.
• Market : In addition to creativity, the ability to build capacity such as business, economy and negotiation from local business people is still lacking.

• Financial : Previously I got a grant from my family at the beginning. At present, I am actively exploring grant and fundraising opportunities because Sodaggar products have enormous social benefits for many stakeholders and the community. In addition, I am also actively seeking support from local entrepreneurs and looking for opportunities to take part in local startup competitions that can accept projects at the prototype stage.
• Technical : For the time being, I plan to use the ethereum blockchain for Sodaggar and I still need to discuss this with the developer on ethereum. But I believe this technology is ready to develop.
• Legal : In Indonesia, our government supports all startup startups to experiment first and guarantees that legality can be resolved as quickly as possible within 1 day considering that our government is currently focusing on building a digital economy. So that if there is an incoming investment is not hampered.
• Cultural : I plan to hold regular meetings, approach and engage with traders to provide education and use the solutions and benefits they receive. I'm also planning to use influencer marketing to get more adoption.
• Market : Sodaggar plans to build collaboration with the government and other parties to jointly educate local traders in business, economics and negotiations. in this case the important role of the government is to encourage and support the community.

In 2016, the internet penetration rate was 13.2%, and the number of internet users was 21.39 million (internetlivestats, 2016). In 2017, the number increased triple times, the internet users raised to 80.43 million and the penetration rate was 48.4% (Internet w. s., 2018). According to Bangladesh telecommunication regulatory commission (BTRC), latest statistics (June 2018) shows that the number further increased to 87.79 million users and the penetration rate is 52.77% (BTRC, 2018).

Smartphone penetration is suggested to double in Bangladesh between 2017 and 2025 from 31% to 75% (GSMA, 2018), where millions of new internet users are being onboarded annually, almost all via smartphone

Bangladesh has been driving extraordinary progress for its people and economy. Economic prosperity rests on people's ability to create a better life, especially in the textile sector and I see so many traditional markets moving in Bangladesh. However, it is still not online. Bangladesh is a very exciting market for this reason.

Full-time : 1 (Deddy Juli Waidiansyah As - Founder)

for more than 1 year, I did this work alone and have not found the right team. there are some things that are beyond my ability and things that are needed to help me build Sodaggar. being in the right team is an obligation so that goals can be realized. Previously, I collaborated using agency services to help me build a prototype and the contract was completed when the prototype was successfully tested.

Deddy Juli Waidiansyah As, while studying at Dian Nuswantoro University, Indonesia. took the Faculty of Computer Science majoring in Information Management. He once served as vice chairman in a Regional Student Association organization for 1 period. His family's economy deteriorated and forced him to resign from the university in his final semester. He tried to improve the situation by working as a marketing staff at CTBC Bank and Independent Surveyor Staff for PT. Global Survey of Indonesia with clients from Cargill.

Knowing Cryptocurrency since 2009 since the first time Bitcoin circulated through spam e-mail and learning about Blockchain Technology began in 2014 when the price of bitcoin exploded. Discovering the problems of offline traders in 2017 and in the same year he was appointed as CEO to help startups in the early stages of PT. Etrade Fintek Management for 1 period and decided to resign to focus on solving the problems of offline traders.

the business model is the marketplace. Connecting sellers and buyers through 1 platform. The following are the customers/beneficiaries:

• Regular / Subscribed Users : Smartphone users who download or get lost and want to buy individual items or large parties at lower prices, want access to market insights to analyze before starting a business and want access to loan opportunities without interest from our solutions to start new entrepreneurs (of course on condition and conditions). Regular users can also upgrade their status to become Subscribed Users and get coins / tokens and other benefits, in contrast to regular users who do not have coins / tokens so users must routinely log in every day to collect them. these coins / tokens will be useful to access their needs.
• Priority Users : Same as the previous user, only Priority Users get more benefits than subscribed users. Priority users are users who are obtained directly with the help and support of the government and the company.
• Traditional / modern Market Traders (Sodaggar Customers): These users can use the Live Streaming sales feature or just display and benefit, which means greater visibility, more buyer traffic, more sales in their stores, improving self-quality, etc.

Above is the main focus that I need to launch first, in the future Sodaggar wants to focus on Industrial users that allow them to connect with traders and supply-chains. allows Industrial Users to get accurate (not prediction) demand data, cut costs and display goods for sale in large parties.

Sodaggar is designed to be used for free. If you know there is a charge for coins / tokens by users, Sodaggar does not make it a Sodaggar financial sustainability but rather is donated to health services, homelessness, disasters, creating new entrepreneurs with interest-free loans, etc. this is recorded in the blockchain and can be seen transparently. Sodaggar users, of course, realize and know this before deciding to buy. Besides that, even though they didn't do it, I plan to burn money because they might be able to get coins / tokens for free if they regularly enter the application.

however, I plan that this solution can continue to grow and be sustainable. So, I still need to increase Investment Capital and sell features like:

• Ads : which can display merchant ads on websites / mobile applications that can reach more customers.
• Premium Stores : Upgrade trusted stores with badges and access to premium features.
• Merchandise : Sell merchandise products Sodaggar brand such as Shopping Bags, Item Boxes, Plastics, Glasses, Tape, etc.

This is another financial sustainability plan for Sodaggar. After Sodaggar is able to serve the Industry, I will collect cost from industry and use coins / tokens that can be used to make supplychain documents recorded in the blockchain.

In Indonesia, Sodaggar still has room to grow by optimizing in terms of cooperation with bill payment services, flight services and others. This might be different in Bangladesh and I hope there is space like this in Bangladesh.

I applied because Bangladesh is the country with the largest population of internet users and continues to increase. Compared to Indonesian / Modern Traditional Markets where many units have closed their businesses, Bangladesh has traditional / modern markets that have not been affected by the emergence of ecommerce. So that it would be better to prepare them to face the future of the economy. In fact, before I applied for this challenge I looked for a market that almost had similarities with market culture in Indonesia. So from that, I want to be present and compete to get the resources offered to accelerate the journey of my solution.

In addition to the prize funding opportunity, support from the local network, Strategic Partners, Clients and Government is needed to find value in my solution.

I would like to partner with government who could guide us in Bangladesh, provide access to local companies and community. To support Sodaggar's solution, I also need technical support from the following organizations :

• Local Banking : Which has technology integration for financial transaction traffic.
• Financial Tech : A startup that has active users and technology for effective and efficient financial transaction traffic.
• Courier and Logistics : Companies or startups that have updated tracking technology, fast, safe and efficient services.
• Insurance : An insurance company that can provide guarantees and compensation to users for damage or loss of profits of goods that have been traded due to an event.