MIT Solve

Solution overview

Our Solution

BRAINCHILD ESSENTIALS

Tagline

Let's Secure Our Future

Pitch us on your solution

Accidents involving fire or other things and natural disasters like earthquake can happen any time. We can’t predict them. And there is very little we can do after an accident takes place. Bangladesh is very likely to undergo intense earthquakes any moment. According to the experts, the casualties can exceed 150000 in the city of Dhaka alone.

We have come up with a solution. We developed a high quality sensor based safety system with a smartphone application. It can let its users know about 3 minutes before an earthquake hits. Besides, sensors to support safety in living places can also be afforded and maintained through our system. The smartphone app will constantly be connected with these sensors.

Our solution is offering life saving utilities. Life is priceless. Just saving one life can change all the lives of a nation. But we aim to save millions.

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What is the problem you are solving?

Fire incidents and natural calamities like earthquakes have no time table or certain place to occur. So, there is hardly any place in Bangladesh which is free from risk.

The violation of building codes and defiance of safety issues during the construction of high-rises have exposed around 18 million people in-and-around Dhaka to fire and earthquake. Urban experts say the recent fire incidents in Chawkbazar, Banani's FR Tower, and the Dhaka North City Corporation (DNCC) kitchen market in Gulshan show how a lack of safety measures is putting people's lives at risk.[Source]

What if they could know 2 or 3 mins before the forthcoming earthquakes? What if they could let the professionals see to their safety including proper guidelines? And what if every house, office, hospital, school, shopping mall college, high rise building could remain under surveillance for 24/7?

Our system offers all of these.

Who are you serving?

We are determined to secure each and every life in Bangladesh from any other fire incidents and earthquakes in future. Anyone can subscribe to our service and apply for any numbers of sensors that he/she wanna install in his/her house/office/apartment. One can also grab sensors like fire sensors, thief sensors, digital trackers etc for his/her certain place or objects.

Anyone having our application installed on his/her smartphone can immediately be notified and have proper guidelines if our sensors detect a seismic wave. One having installed both application on his/her smartphone and sensors(fire sensors, thief sensors, digital trackers) in his/her house will also be notified if a slightest chance of fire incident or other accidents arises. Not only that, nearest police station, hospitals and fire service will also be informed if an incident takes place.

What is your solution?

BRAINCHILD ESSENTIALS is an alarming system including 3 sections.

Sensors:

Earthquake Sensors: These are mainly accelerometer and gyroscope which will be implemented in 25 selected border areas around Bangladesh.
Fire Sensors: These are basically IR sensors and smoke sensors.
Digital Sensors: These are used track anything through our application.
Thief Sensors: These are mainly motion sensors to detect any kind of infiltration to your house.

2. Realtime Server: Our system also includes a realtime server by which manage and maintain every sensor and user in real time.

3. Application: We have developed an application to server every facilities which is available in our service. This application notifies you if anything detected by our sensors including earthquake sensors. It also show the probable intensity and potential damage of an Earthquake when a seismic wave detected. Besides, it shows proper guideline to the users so that one can secure his life in the time of danger.

Select only the most relevant.

Increase opportunities for people - especially those traditionally left behind – to access digital and 21st century skills, meet employer demands, and access the jobs of today and tomorrow
Upskill, reskill, or retrain workers in the industries most affected by technological transformations

Where our solution team is headquartered or located:

Mymensingh, Bangladesh

In which sector would you categorize your solution?

Other

If you selected Other, please explain here.

Life Safety

More about your solution

Describe what makes your solution innovative.

Our solution is quick and convenient. We used cheap electronics to make these sensors. So the sensors are not very expensive. Everyone can afford them. The sensors can collect data and keep sending them to our servers. The smartphone application that comes with the service is also very handy. One can see live data from the sensors, connect with hospitals, police stations etc.

Our system is innovative because it can potentially save lives without getting in the way of your life. Once you install the sensors and the smartphone application, you can forget about them and we will handle the rest.

We are also particularly proud about the earthquake alarming system. There are researches being done about earthquakes every day. We are happy to take part with the world and make progress. Our researches and procedure also made it to the national news.

Why do you expect your solution to address the problem?

Our smart sensors can detect various kinds of accidents. For example our sensors can:

Detect fire
Detect gas in kitchens (it can cause explosions)
Let you know a few minutes before an earthquake hits
Detect unwanted entrances, like thieves
Track exact locations of children and pets through digital trackers

And much more! Different sensors can trigger different actions in the application. For example, when the fire sensor detects any fire in your house, the smartphone app will let the fire service at your place know. Also your relatives and your neighbors will get notified.

Even if the sensors fail, you will still be able to get instructions from the app after an accident takes place, which can also potentially save your life.

Select the key characteristics of the population in Bangladesh your solution serves.

Women & Girls
Pregnant Women
Children & Adolescents
Elderly
Urban Residents
Low-Income
Middle-Income
Minorities/Previously Excluded Populations
Refugees/Internally Displaced Persons
Persons with Disabilities

About your team

Your business model & funding

What is your business model?

The business model canvas has nine basic building blocks and specific relations between those building blocks.

Customer segments (CS)

In the Business Model Canvas, "Customer Segments" are the groups of customers that the company ultimately serves, i.e. the ones that consume and pay for the services. It is characteristic of the BRAINCHILD ESSENTIALS model that this could basically be anybody. Let us just remind ourselves that customers here are the ones that use the service to get their business done, or get their personal lives in order.

Value Propositions (VP)

The value propositions reflect the customer problems and needs. This is the central element that describes why the customer would ultimately pay for the product or service.

Revenue Streams (RS)

Revenue streams are the result of value propositions that are successfully offered to customers.

Key Resources (KR)

Key resources are the assets required to offer and deliver the previously mentioned elements

Key Activities (KA)

The key resources perform key activities.

The obvious key activity at a software company is: develop software. In the long run, these should increase the value of the code base.

Key Partnerships (KP)

Some activities are outsourced, and some resources are acquired outside the enterprise.

A fundamental choice for every software company is ownership of development tools, as the dependence on these is of strategic importance.

Cost Structure (CS)

All business model elements discussed above impact the cost structure.

In more traditional IT service models the revenue streams are tightly coupled to the cost structure.

What is your path to financial sustainability?

BRAINCHILD ESSENTIALS is following 'Fee-for-Service model' to gain financial sustainability.

The fee-for-service model of social enterprise commercializes its social services, and then sells them directly to the target populations or "clients," individuals, firms, communities, or to a third party payer.

The fee-for-service model is usually embedded: the social program is the business, its mission centers on rendering social services in the sector it works in, such as health or education. The social enterprise achieves financial self-sufficiency through fees charged for services. This income is used as a cost-recovery mechanism for the organization to pay the expenses to deliver the service and business expenses such as marketing associated with commercializing the social service. Surpluses (net revenue) may be used to subsidize social programs that do not have a built-in cost-recovery component.

Fee-for-service is one of the most commonly used social enterprise models among nonprofits. Membership organizations and trade associations, schools, museums, hospitals, and clinics are typical examples of fee-for-service social enterprises.

And we are doing this.

Partnership potential