Oleek AR Marketing Solutions
We are solving the problem of communication gap between buyers and sellers and less interaction and outreach with the intended audience.
We are providing companies and businesses immersive Augmented Reality advertisements and contents to intetact with their customer. We are incorporating AR into their systems to make their products and services viewable in AR and enabling data tracking to better understand consumer buying or purchase behavior by our integrated AI and machine learning.
Our solution will revolutionize the marketing industry in Bangladesh and keep it technologically updated to the 4th industrial revolution currently taking over the world. Companies and businesses in Bangladesh will now be able to market and advertise their products and service with less money with more interaction.
We are planning to create economic prosperity and job sustainability and for Bangladesh through the modern technologies like Augemented Reality. In Bangladesh companies spend 5.7 Billion USD every year on just marketing and advertising alone of which most goes to waste. Customers don't interact or buy products which might be useful for them at all. Same way companies face massive loss.
Roughly the whole population is affected due to bad marketing of products in the industry. People fail to differentiate between the good and bad quality products due to failed marketing and advertising campaigns.
In a few years when AR and 4th industrial revolutionary technology will be the norm that everyone uses, Bangladesh shouldn't lag behind in advancement. In fact it is high time for Bangladesh to adapt to the rising technology and keep themselves updated and also provide, ensure and create more jobs for people to work in
We are looking to improve the lives of people both in rural and urban areas in Bangladesh by showcasing them the products of different companies in 3D and augmented reality. This way they can experience a product or service before even buying them and can then make a decision if they want to purchase or not.
For example in different restaurants of Bangladesh customers often complain about the food that they ordered from the menu don't look the same as the one they get served on their plate afterwards. This happens due to massive image and photo processing of foods. However through AR one can display the food as to exactly how it would look when it gets served before even ordering. This is just one of the example of how AR can solve general issues of the people.
In case of architecture, companies can display their architectural blueprints in 3D and make buildings and different structures pop up to give more meaning behind the sketch. In this way AR can address the needs of both the general people and businesses and companies that serve them.
We are providing Augmented Reality and 3D enabled services and products to the general population to help them better interact and communicate with products and services of different companies. This gives them an overall experience and meaningful insight of a product or service before buying or purchasing them.
For this all people need to do is scan the desired product or image with the camera of their phone to view the detailed description of the product and also observe it in 3D. We all people to visually observe and experience a product or service in the real-world world without using the product itself.
We are also building a web based AR platform and incorporating AR into websites of different companies. So now people don't need to download an app to view AR content. They can do it at the comfort of their home by visiting the official website or product pages of the company and hovering the mouse over the product images.
We are using technologies like Augemented Reality, Artificial intelligence, Geodrop and even virtual reality.
- Increase opportunities for people - especially those traditionally left behind – to access digital and 21st century skills, meet employer demands, and access the jobs of today and tomorrow
- Upskill, reskill, or retrain workers in the industries most affected by technological transformations
- Technology
We are using Augmented Reality ,an already hyped up technology, to create market value and presence of different products and services of companies.
What separates from the rest of the competition is that most companies use AR apps and cluster their customer's phones with it. However we plan on to provide web based AR solution so that now customers can experience AR with the click of a button in website without going through the hassle of downloading an app.
Companies and businesses use Augemented Reality mainly in gamification, architecture or education. But Oleek provides AR solution for all including medicine, healthcare and even retail or furnitures.
On the 14th of July, 2019 during the ICC cricket World Cup Finale we launched an AR game on The Daily Star Newspaper and Polar. 8300+ people have played the game and they all seemed to crazy about it.
All the players needed to do was download the app and scan the newspaper content and start playing game over the pop screen from that content in the newspaper. Other than this we have conducted market research and have visited around 30 companies to find out if this has a product market for. To our utter surprise, almost all the companies have reported to suffering from advertising or marketing crisis and indeed would love and try something new and innovative to market.
The ICT division of Bangladesh has organized a seed funding start up called Student to startup Bangladesh and we became champions at that and we designed the company's visiting card with AR as well. This is proof and evidence that people and companies both love to consume and use Augemented reality for marketing respectively.
- Women & Girls
- Pregnant Women
- Children & Adolescents
- Elderly
- Rural Residents
- Urban Residents
- Middle-Income
- Minorities/Previously Excluded Populations
- Refugees/Internally Displaced Persons
- Persons with Disabilities
- Bangladesh
- Australia
- Bangladesh
- Australia
Currently we are serving around 1 Million people in Bangladesh and that is just through print media. We are willing to take control over other sectors such as retail, healthcare and education as well.
So we'll roughly be serving around 5 million in the next year and hopefully 40-50 million within 5 years.
Our goals within the next year is to educate the market and the country about the prospects of AR and make them aware that AR is more than just cool projections and gaming but it has to do with a lot more. Primary goal is educating the market about AR by serving them through AR advertisements by companies and businesses but incorporating AR in their business.
Hopefully in the next 5 years people will be able to study and purchase through AR and we'll have established new employment and job opportunities in the country that will impact the growth and economic prosperity of the country through technology
The biggest barrier that exists for us now is of course the lack of funding and big connections. However another grave problem is that most of the people in the country don't even know about Augmented Reality technology. So lack of marker knowledge about this is a big issue.
In 5 years AR will become the norm and almost every countries will have access to it. So standing out and continuously having to innovate and thinking out of the box to stay relevant would be a challenge.
We are going to conduct workshops and seminars and hold VR confernces in the country and go to different schools and colleges and organize fests there to educate the mass media. We are already a partner and mentor in the VR confernce that's going to take place on the month of November in this country where 3000 people will be present. We are updating regularly on facebook and instagram about AR and it's prospects to educate the society.
We have received 10lac taka seed funding from startup up Bangladesh and currently enrolled in GP Accelerator program to raise funds and capitals. We hope we'll win the Tiger Challenge and gather the funding we require to develop our products and services.
We have one of the best developer team in South Asia and our team won ASEF Asian Europe Foundation Gold Medal on an AR project in 2014. So we believe utilizing all the resources we have we'll be able to keep innovating and overcome all the barrier.
- For-Profit
N/A
12 full time
5 Part time
2 Advisors
Shafin Rahman Shimanta, CEO
1. 5+ years experience in Augmented Reality
2. Asian Europe Foundation Gold Award, 2015 on the first ever AR project
3. Programmer, developer
4. Founder and President of Science Club and Debate club, Government Lab
Khondokar Anan, CTO
1. 5 + years experience in AR
2. Lead developer at Maya Studios
3. Founder and developer of Digital Manush
4. Knows 32 programming languages and has a language of his own
Faizur Rahman, COO
1. 3+ years experience in AR
2. Founder of Sathe Achi foundation
3. Programmer, developer, graphics designer
4. Founder and President of Dhaka Residential Model College ICT Club
Fahim Ahmed, CMO
1. Marketing intermediary and distributor of Amazon UK, Bangladesh
2. 5+ years in Digital Marketing
3. Letterman jacket supplier and marketer of colleges and universities
Bangladesh Innovation Forum- Organizing and participating in the VR confernce of the country.
Exploit - it is a travel and tourism agency and we are making AR tours and campaigns for them
Secret Recipe - Making Food AR
B2B Subscription :
We have a B2B subscription model where we charge companies and businesses using our service a monthly or yearly sum of money. These contracts can be
1. One time incorporation
We install and incorporate Augmented Reality into the system, website or apps of the company or businesses and charge a hefty sum for it depending on the volume of data
2. Monthly / Yearly contract
We charge companies a monthly subscription fee for using our service. This can range anywhere from 500$ - 50000$ depending on the volume of contents. We also make yearly contracts as well
Currently we are raising seed funds from different competitions and angel investors to sustain our business. We already raised 12000 $ from startup Bangladesh.
We are also currently enrolled in Grameenphone Accelerator programme and are also looking for different programmed to raise capital and boost out growth
Our long term plan is to build a Web AR platform which will generate constant sources of revenue and capital for us.
1. Funding problem
2. Marketing problem
If we get selected we can have the required funding we need to build the platform and serve the society of Bangladesh and make their lives easier.
If we get selected we'll be able to scale our company easily and get in touch with global entrepreneurs and investors.
- Technology
- Funding & revenue model
- Legal
1. AWS - Amazon Web Services
2. Dat Studio - AR company
3. Marketing agencies - Grey, Analyzen