Kenarhat

Once upon a time, Jashore was famous for its date palm jaggary (Khejur Gur), but very soon after 20th century, the jaggary of Jashore lost its goodwill among the customers.

In 2018, Kenarhat prepared a situation analysis to identify the potentiality of Jaggary market in National as well as International market. The situation analysis found that a huge gap between demand & supply and it also found that adulteration is a major cause of concern among the customers.

Kenarhat

Kenarhat identified that juice collectors does not know how to prepare good quality jaggary, i.e. maintaining pH levels, maintaining hygiene, prevention & protection from potential attacks from virus & bacteria, like Nipa virus.

Scientific research suggested that, date palm jaggery can be good alternative white sugar. While white sugar is directly responsible for heart disease as well as cancer, then organic date palm jaggery is a good & safe source of fiber, vitamins & minerals.

Due to lack of proper awareness, technology uses in collecting date palm juice and marketplace, the date palm jaggery production is decaying day by day in Jashore district. But there are huge opportunities to generate revenue if a viable Natural Resource Mobilization can be implemented.

Based on the situation analysis, last year Kenarhat started a national wide project on development of online jaggary marketplace. Through this project, Kenarhat provided a 3 days long training among 60 experienced juice collector on the following topics:

-    How to collect juice from the plant maintaining its quality and protect the juice from the attack of virus & bacteria.

-    How to make solid & liquid jiggery by maintaining hygiene & pH levels.

Last Year, Kenarhat made agreement with 60 selected farmers. Kenarhat provides training and workshop on date juice manufacture, packaging and others. Kenarhat team strongly observed their activities and processing steps to ensure best quality date palm jaggary (Khejur Gur).

As an outcome of this project, Kenarhat sold over 7,500 Kilograms date palm jaggery across the country. Farmers earned BDT 26,25,000.00 during the last (2018-2019) winter session.

More than 500 village people both directly and indirectly benefited for kenarhat initiative last year.

Tremendous responses of country people inspires Kenarhat to start the project in large scale.

Kenarhat interested to develop an economic zone manufacturing date palm jaggary (Khejur Gur) at Jashore.

The situation analysis found that there are approx. 2,00,000 date palm trees at 8 Upazilas of Jashore district which are growing naturally having any nourishment. Based on the field experience, for the lack of awareness, technology uses in collecting date palm juice and marketplace, the date palm jaggery farmers are living below poverty line.

Therefore, Kenarhat started the journy and more than 500 village people both directly and indirectly benefited last year.

It's a social project. A particular amount of Kenarhat income has been spending for farmers children education expenses.

Kenarhat provides school bags among the farmers children. Take lifetime education expenses of selected farmers meritorious child. Also provides warm cloths for farmers.

Therefore, Kenarhat started the journy and more than 500 village people both directly and indirectly benefited last year.

Kenarhat expect to engage more than 1,00,000 people next five years.

Kenarhat is  sister Concern of Eventtech. Eventtech started journey couple of years ago. So, it's difficult for kenarhat to reach the goal without sufficient financial assistance.

17 members of young energetic team members have been working to scaling the range of Kenarhat.

Jashore is famous in Bangladesh for date palm jaggary (Khejur Gur). So, it's a district branding product of Jashore.

Kenarhat made an agreement with District Administration of Jashore for using District Branding Logo in Kenarhat activities.

Kenarhat is a social project. Low earner farmers, who’s the living under poverty line, are the key of Kenarhat. They manufacture the date palm jaggary (Khejur Gur).

Kenarhat provides training, financial and other support to manufacture quality products.

Then, purchased they products in decent rate and sell through Kenarhat platform (www.kenarhat.com).

Kenarhat has been implementing the project with it's own fund.

Last year, Kenarhat reached more than 2,500 customers for it's quality products. So, kenarhat continue the journey by selling products revenue.

Kenarhat seeking renowned organization and platforms like Tiger Challenge to raise voice of farmers and their produced organic foods/products marketing and selling.

As a rising organization, Kenarhat also need the assistance in mentoring, preparing legal documentation, media & speaking opportunities to reach more people among the world and sufficient funding for scaling the business.

If Kenarhat selected of Tigher Challenge,

Kenarhat will develop an economic zone of Date Palm Jaggary (Khejur Gur) in Jahore District of Bangladesh and Next Five Years make employment more than 1,00,000 people.