"Enjoy Pregnancy" Project, PTRC

Our proposal “Enjoy Pregnancy” is maternity health care service which provides awareness program, diet and nutrition program, online doctor consultation, antenatal class for couple, pregnancy YOGA, exercise, physiotherapy and counselling. We all know healthy mother can give birth healthy child. If we ensure proper service through our project that will be helpful for mother to have healthy child. On the other hand women can empowered economically by involving in this project. 

According to national survey, 13% of the deaths of females aged between 15 and 49 occur due to maternal causes, including hemorrhage and abortion-related complications, under-five mortality rate (U5MR) is 32 deaths per 1000 live birth, 22.6% low birth weight and 3.4 million children with disability . Government and many organization are working to reduce the rate but unfortunately the service can not reach all over. we proposed “Enjoy Pregnancy”program to improve maternal health, reduce mortality and disability rate. 

Bangladesh government is working with different type of NGO to reduce maternity and infant mortality rate to achieve the SDG goal. Bangladesh proved tremendous effort on health and well being, but we need to work more.

The main reason of these problem is lack of awareness during pregnancy and also lack of information about proper food and nutrition, exercise, mental health. doctor consultation and treatment. Study shows significant progress in maternal, newborn and child health in recent decades. Between 1990 and 2015, the global mortality rate for children under five years dropped by 53%, from 90.6 death per 1000 live birth in 1990 to 42.5 in 2015 (Liu and other 2016). Maternal mortality is also on the decline globally because of community based care. Now-a-days smart phone and internet are wide spread communication method for us and we are connected through social media and make a great community, so it is much easier to reach the community people and aware them by using the technology and internet. We proposed technology based solution for the problem.

We will provide health care service for expecting mother, new born, couples and family members as well as all people to aware about healthy maternity.

There is a lack of awareness about pregnancy, food and nutrition, exercise, mental health and proper doctor consultation which may lead complex situation during pregnancy. Study shows significant progress in maternal, newborn and child health in recent decades. Maternal mortality is also on the decline globally because of community based care. In Bangladesh people think “pregnancy is sickness” and family member treated the expecting mother as a sick woman and insist her to follow some blind superstition. It is not good for mother and new born children. So we need to aware and provide scientific information about pregnancy to everyone. Now-a-days smart phone and internet are available which allow us to connect with social media and make a great community. It is much easier to reach the community people and aware them by using the technology and internet. 

Currently smart phone and internet are wide spread communication method for us and we are connected through social media and make a great community all over the world, it is much easier to reach the community people and give them proper information and aware them by using the technology and internet. As for example we can provide short video clips about pregnancy and YOGA, Food and nutrition and also some basic treatment which is needed for pregnant women. Enjoy Pregnancy App can provide healthy support during the pregnancy. For example we can provide awareness program, diet and nutrition consultancy, online doctor advice, antenatal class for couple, YOGA, Exercise, Physiotherapy and mental health service.

During pregnancy due to hormonal change mood swing occurs frequently, if we can develop a group of pregnant women where they can share their experiences and their thoughts and make a friendship with them that can release their mental pressure.

We can solve the different types of problem that is common in pregnancy through “Enjoy Pregnancy” App

This project will create a new perspective among the people and make the society more supportive to pregnant women. The taboo remaining in the society will be thinner day by day and with that the society would be more helpful to the women. This solve a social stigma and make the pregnancy enjoyable. Perhaps a good number of idea about the problem but no body come up with a solution. 

Cesarean section has been on the rise worldwide and Bangladesh is no exception. Some research shows that C-Section could be responsible for autism. Through our project we can reduce the c-section that has great impact on society.  That's why it is innovative and suitable for keeping pace with the era.

It is proved that through different community based awareness program about maternal health significant improvement observed to reduce maternal and infant mortality rate specially in under development countries like us. Government and different NGO are working on that theme but it is not possible to reach everyone. As "Enjoy Pregnancy" is technology-based project so we can reach to the people easily by using mobile. According to Bangladesh BTRC in 2017, more than 140 million people, out of Bangladesh's population of 160 million, use mobile phones while around 80 million people access the internet. Day by day mobile phone user is increasing and people love to watch videos on YouTube and Facebook. Recently people are getting more interested to take online medical consultation and collect necessary information from different web side through mobile. As for example "Doctorola" is a first ever online platform for doctor appointments in Bangladesh. People can easily find nearby doctor and can book an appointment instantly. It was started 2014 now a days it is most popular and necessary online based medical platform. That proved that this type of online based service can create great impact on the society. We proposed these "Enjoy Pregnancy" program which will help the wife and husband to enjoy pregnancy period. 

1. the current number of people are taking service 550 persons (currently PTRC provide only physiotherapy and exercise during pregnancy)

2. the number you’ll be serving in one year = 2500 persons

3. the number you’ll be serving in Second year = 3500 persons

4. the number you’ll be serving in third year = 5000 persons

5. the number you’ll be serving in fourth year = 12000 persons

6. the number you’ll be serving in fifth year = 20000 persons

PTRC provide physiotherapy and exercise during pregnancy first ever in Bangladesh from last one year. Now a days in Dhaka city mostly women are aware about exercise and fitness during pregnancy. PTRC also contribute to raise awareness about benefit of exercise during pregnancy by using media like television program, daily news letter and facebook page from last year. we observed the demand of this service is increasing day by day. 

We proposed "Enjoy Pregnancy" which is a program where we want to provide different health care service related to pregnancy. Now PTRC only work physiotherapy and exercise during pregnancy.  The goal of our "Enjoy Pregnancy" is dissemination of the information about our service spread all over the country. We will take a marketing plan to inform about our APP and service in Dhaka city by the first year, gradually we extend our service to other divisional area. We will work with ministry of Health and family planning to incorporate our idea into their existing service which is related to community-based awareness program about pregnancy or maternal health within five years.

Culturally our people are not ready to take exercise or scientific information about pregnancy, because there are many myth, superstation and taboo about pregnancy are exist in our culture.  This is a barrier to take our service.

In our project we need technical and professional support for implementation of our service. But very few professionals are technically sound and most of them are incompetence and lack of professionalism. 

It is proved that community-based awareness program to break taboo and superstition, awareness program can increase people's knowledge and approach. When they are enlightened with proper information and observed the benefit of knowledge, they accept new concept. Through our awareness program we can break our cultural barrier.

We could inflect professional development program. Where this project will develop different module and session based on current updated concept about safe pregnancy. Meanwhile in our program, we will set up a training and orientation program for those professionals who are involve community level health care service. In this way we can build the capacity of professionals.

Full time staff: 10

Part time staff: 10

(Project Director, Project Coordinator, Consultant Gynecologist, Consultant Physiotherapist, Nutritionist, Assistant, IT consultation and Marketing manager)

Our team best-placed to deliver this solution because we all are skilled, educated and professional. For example we provide physiotherapy and exercise by physiotherapist, medical consultation by Gynecologist, Nutritionist also give proper diet and information chart after assessment, 

Its a new initiatives of PTRC

At present pregnant women visit our center for exercise in their pregnancy time, They pay 1000 Taka for consultation and monthly 5000 taka exercise program. yearly our revenue from pregnancy related service 550x1000=5,50,000/- Taka and yearly 100 client are taking exercise program by paying 5000 taka, total 100x5000= 5,00,000/- taka.

So total revenue: 10,50,000/- taka at present. When we will ensure enjoy pregnancy project with multidisciplinary service, the revenue will be higher. Our services depends on the how many people are taking the service. revenue can be increase based on the marketing policy

We already have our organizational financial plan to accelerate our own initiatives.  To sustained this program we will enhance our service delivery domain. Each domain of service have their own investment and revenue strategy.

In 2010, I was going to be a mother for first time, it was a great feeling for me. I know pregnancy is a great moment for every woman because child is the symbol of love. I thought it would be so joyful to be a mother, but unfortunately during pregnancy I was diagnosed with high levels of glucose. The doctor informed me that the baby will be in abortion or become disabled. After knowing the fact, I was crying and depressed. Then one day I decided to take that situation as challenge and I fought like a wounded tiger. I falsified the doctor's words and gave birth to a healthy and strong baby at God's mercy. At that time, I learned unawareness is our main enemy. During pregnancy, exercise, essential nutrition, mental health and family support are very important for pregnant mother and child.

is this gestation time really a joyful for us in our country?

Does this feminist system, the capitalist medical system, the mentality of making women feel like a baby maker really make women's maternity time enjoyable? 

From that time I am trying to aware pregnant women by writing articles, doing television live program, seminar  and awareness session for safe maternity. This is my dream.

For this reason we proposed Enjoy Pregnancy Program where we can aware the people about safe and healthy maternity through using technology. SO we need fund and technical support to implement out project. That why i am applying to the Tiger Challenge.

IT and business monitoring and evaluation organization or consultant can be partner.