Find A Nurse

Population aging and improved integration of women into the workforce are contributing factors to the growing need for non-family caregivers to attend to the vulnerable newborn and elderly at home. 

The home care industry is still dominated by old-fashioned, inefficient and untransparent agencies that overprice the service and underpay their caregivers

The absence of binding agreements and policies in the informal industry, where the majority of transactions happen, renders the service unsafe and stressful for families and caregivers alike. Moreover, finding available, nearby independent/freelance caregivers is very hectic and time-consuming process for families.

Our model for online home care marketplace makes finding, hiring and managing caregivers easier, smarter, more affordable, and reliable. Our solution brings convenience, transparency, and high personalization to families who struggle to access home care services on-demand. Our policies and procedures raise the homecare standards and  enhance caregivers’ access to flexible employments in healthy working conditions.

The number of older persons is expected to double by 2050 and reach 2.1 billion.

The majority of the elderly need support with Activities of Daily Living which increase the need for non-family caregivers.

Finding available, nearby caregivers is very time-consuming and risky as such families are forced to conduct their own reference and background checks. In addition, families have very little transparency about caregivers, what time they arrive and depart, and how they’re treating their loved one in private.  

The widening wealth gap is increasingly driving housewives from underprivileged families to seek flexible employment opportunities that fit their demanding family lives. 

The home care sector attracts the generally-underpaid healthcare workers, these housewives, and other caregivers to work independently as home care providers such as elderly companions and childcare providers. This influx is creating big informal homecare marketplaces that are highly unorganized where caregivers are neither adequately protected by laws nor grouped in unions that protect their collective rights. 

Coming from underprivileged communities, such caregivers often lack the higher education and/or the soft skills and knowledge that are essential to retain the home care clients and to stand up for their rights in the informal home care market.

Our current primary customer segment from the newborn care market include mothers (between the ages of 24-34) and usually come from middle (and richer) income classes. These are typically working mothers who want to resume their careers and are looking for professional at-home childcare services or new mothers who lack family support and need the extra support to cope with their new role as a mother.

Our current primary customer segment from the elderly care market include busy family members of older adults and disabled that need at-home professional assistance with their Activities of Daily Living (ADLs)

Our beneficiaries include firstly, stay-at-home mothers who need flexible work opportunities to help support their families while still being present for them. Secondly, educated professionals who have restrictive and busy schedules for a salary that does not make ends meet and barely covers the basics of modern life demands. Thirdly, retired nurses/midwives who wish to be reintegrated into the workforce and nurses/midwives who left hospital bedside-care to make a better living via working in the home care sector.

Our match-making online platform helps families find qualified, nearby, handpicked caregivers quickly and affordably.

Caregivers are screened, interviewed, and background- and reference-checked before getting access to join the platform. The ratings and reviews feature give families extra trust to select particular caregivers.

Families can easily browse profiles of shortlisted caregivers who are recommended based on proximity, gender preferences, time availability and other factors.

Thanks to our scalable platform, we can cover remote areas at no extra costs and employ an increasing number of caregivers at patients home, serving an increasing number of patients, much beyond the capacity of traditional home care companies.

In addition, the caregiver portal that we're developing allows caregivers to easily update their locations, availability, profiles, and requested fees in in real-time.

Our solution is a 10 x more convenient, transparent, and personalized way to access home care.

Working in this industry, we realized that there is a growing need for on-demand home care services whether in the medical field or non-medical at-home companionship care services. This is currently not available due to the lack of a smart model that incentivizes caregivers to offer this service at a low cost. We are currently working on securing the resouces to build such product and implement such model.

Our suggested model will be creating an efficient on-demand home healthcare system which will reduce the need for institutionalized care, accelerate patient recovery, and reduce patients’ waiting time in emergency cases due to early nurse-led discharge of patients with at-home follow-up. This is only possible with a cost-efficient uber-like model that brings the gig economy to home care. This will enhance access to the service with a greater supply of on-demand workers who are ready to provide the service at lower cost since we are providing with a continuous stream of clients via our platform. 

This solution will make it possible to enhance the affordability of home care to a big segment of families who couldn't afford hiring a home care professional before. This has a great potential to increase job creation in the home care industry and generate massive growth opportunity for the business.