Healthy Choice

Recently, our society facing increases in the incidence of chronic diseases such as diabetes, hypertension, depression and obesity through the population. One of the most important reasons is the quality of food that they consume, since there are lower resources in getting healthy food in affordable price and delicious taste and they have no time to prepare it at home. Our products are healthy but in the same time delicious fast food, which make people more committed with it as they will love it, we provide Burger, Faheta, and sweets. In addition that we provide it with an affordable price so that everyone can have it, and on demand so they will not lost their time preparing at home. With time reduction in obesity and other disease incidence will be noticed, also people will feel happier and have more energy witch will reflect directly on the development of the country. 

In Jordan, fast and junk food are the main source of food for people spend almost have the day outside their home ( workers, students, tourists). studies done by national center for diabetes in Jordan showed that 82% of Jordanians have obesity while 25% of them are children at school. In addition the studies illustrate that percentage of chronic diseases increase by uncontrollable way (by 42% for heart disease and 18% for diabetes) and This is due to the person's own behavior ( bad eating habits and inactivity). Lacking of time to prepare healthy meal and the misconception that eating healthy is not tasty and expensive are the main reasons why our society not eating healthy.

Our customers are employees in private companies, organizations and civil society institutions, who do not have time to prepare their food with intermediate income. In addition to universities students and they bring with them fruits to eat them when they become (especially whose studying something related to health). We used human center design to arrive for the final products through doing research and asking them to determine the problem, solution and the products. In addition we use participation approach with our customers by working on making blog for them to share their experience and health activities. 

We provide healthy but also delicious food, it is the same food that are served at the fast food restaurants that which people prefer such as Burger and Shawerma, but cooked in a healthy way and components with a calculated calories and affordable price. We use the nutrition guideline 'My plate' that considered to include different nutrients at the same plate. In our plates we include fruits, vegetables, grains and proteins. We prvide the for customers as monthly subscription with 50 variant dishes. We are now using Facebook page to market our self and get orders or by phone but we are working on website that will be the main way for customers to make the order.  

Our business model is new one

We will use the website like Uber, connect all the kitchen that we have contract with them 

Studies showed that food contribute by 80% of the diseases

Now I have 120 customers
to the end of the year 200
five year 1500

to be the number one in providing healthy food in Jordan

Lacking of fund

applying for different fund dources

We are three in the team and kitchen with four 

One of the team is business coach that have his own business 

Onther one of the team is dietitian 

We have expert chief

My business model is 

By selling products and raising investment capital 

Because 

I would like to

We will

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